Malini Chaudhri's Blog

November 26, 2018

WORDART AT WORDPRESS

The world has moved into automation and technical advancement beyond the ordinary spectrum of the human brain. As the environment changes and our limited brains adjust, there is hope in the remenants of the content laden past. Wordpress has been my companion ever since I discovered marketing and the written idiom in a branded solution. I loved the themes, flexible blend of styles that were visual and orderly. Smart writers call it Curation.

Imagine a technical powerhouse which curates style, spacing, visual thematic impact, photographic communication, visual marketing and advanced manipulation of the content markets. Plus there are algorithms that convey personalized impressions that attract similar readers. Wordpress arranges a unique owner avatar that attracts like minded reader avatars.

Wordpress is activated even in free sites(for those whose company sites have collapsed in the past) with Gravatar that marks an identity with an avatar. There is an internet presence that is established in personalized written art hat is unique, blended, impressionistic, communicative and social. This avatar programs user demography, reading preferences, hobbies, professional skills, social networking and much more. Experts of Wordpress configure their avatar with selected activities on the internet that arranges their unique identity. The user may showcase favourite foods if he is writing a diet blog and wishes to attract reader avatars that like the same foods that he writes about. An example is of the keto diet. Hashtags and categories will show keto, diet, weight management or similar. These keywords and hashtags can be researched for popularity. If weight management, for instance, is used as a keyword that attracts a million readers a day, the user will read, like, bookmark and cite documents with this keyword to generate adequate similarity in his internet identity. This keyword will generate high web traffic scores.The use of categories, and tags, improves visibility accross internet portals. Some versions of Wordpress are translatable into all languages.

We grow in systems and strength with smart styles available. I love Wordpress for all the literacy, imagination, versatility, creativity and style it makes convenient for personalized marketers. Each linguistic innovator, wordsmith, technical modern linguist, artist, expressionist and social signatory establishes an idiom that is thematic, visual and artistic in its sustained expression. My signature wordpress blog is below. It is active as an email signature and as a marketing promo link on Instagram and Whats app status.

Of late Wordpress has improved its technical editor with better selections for headings, writing blocks, links, images and videos. Wordpress is also convenient and mobile compatible, as posts can be linked to pinterest. Pinterest permnits sharing on Whats App for Business. Pinterest informs users on popularity of posts with metrics directed into the mailbox. Pinterest for business may also be activated for marketers.

It is hardly necessary to discuss the obvious. There are a vast amount of apps that support visual and impactful word art accross images. The old Wordpress is overtaken by a new one which can be used with technical, visual promotional matter based on pictoral guidelines of the new internet, compatible sellers marketplace arrangements as Amazon or social feeds. Apps with templates and selectionsI love belong to Adobe as Adobe Spark, Desyner, Canva, Pics art and some others.

Now is the time to boost a book, a career, a profession, that makes use of Word Art, visual and textual across a portfolio for personal or community development. Individuals, students and artists may research the language and usage of fonts in business, or apply pre fabricated templates to their visuals. The end product reflects the skill of the user in a digital system which shows the indepth level of the same in a brad spectrum. The Skills gap between the scope of the creative, new internet neural userface, and the user should now be closed.

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Published on November 26, 2018 05:54 Tags: blog, contentcuration, design, wordpress

August 16, 2018

CREATIVE NON FICTION. THE NEW STATE OF ART.

Creative non-fiction is described as 'True stories well told'. It is similar to the writers’ tradition of memoir, personal narrative, essay or biography. It has gained momentum and readership in present times as arrangements to life's experiences have changed and the best way to communicate personal issues is by narrating them well.

The value of the ‘true story’ has increased in today’s commercial and literary markets in many systems that include audio, cinematic, animated or written. Brands build their empires on their real stories with the use of storynomics. Story techniques reporting metrics, social influence, financial growth, and creative concepts of successful business, are employed for dynamic growth, practical role modelling and entrepreneurship.

Readers everywhere love stories. Not all of them are in business or relate to the practical world. There is a secret communication, a feeling space, a rapport belonging to emotional narrative bonding between audiences of a kind. The many aspects of truth that unfold in creative rhetoric for essential meaning, soul speaking whispers, subconscious realities and less glossy commentaries, still retain their value in their spoken secrets being true.

The assessment criterion of creative non-fiction in the vast array of literary journals that demand submissions is relatively unclear. This tradition of writers have emerged secretly. They are called in when relevant stories are required to move issues. The gloss and glamour of best selling books is away from the scenario. Essays are sensitive and communities involved are highly committed to best quality writing and literacy.

The obvious is no longer stated, it is suggested. The author holding on to a true experience, must narrate around it to have readers’ empathy. They pick up on a mood, characteristic, theme, point of view or highlight some essential detail. Surrounding lines may show poetic expression, emotional overtones, wonder, surprise, change of circumstances. Generally writers shows vulnerability, not acclaim. If they write about winning an Olympic medal, they write about the hard ride up to the top, not the greatness they are.

Creative non-fiction is compact in its building blocks from beginning to end. There is mastery in the triangular components of beginning, middle and end. The first sentences mark the presence of the narrative tone and all elements of character, story, description, landscape, tradition or incidents, emotional organization and detail. There is unity in the piece. No additional lines are written that stray beyond. All details, even additional musings and meditations on the piece, must be conveyed within the story triangle. Endings of the short form narrative, as with short stories, generally surprise.

Some writers manage to retain their expression of poetry prose, and sensory description, if they wish to demonstrate their skill in storytelling of the subconscious, sensory experience. Some literary journals choose descriptive forms and minimalistic episodic storytelling. NASA inviting space travellers to narrate their experiences whilst travelling, must invite optimal descriptions of a single powerful experience. NASA will use the real story data to prepare new space travellers. A journal with a theme of a Halloween party is seeking confined storytelling unique to the gross and ugly in social experience. Halloween is a landscape. It is a tradition. A writer based on documenting African wildlife, will not enter the territory of the journal which is based Christian social white race tradition.

There is always a raison d'etre. The story must meet with the journals demand, style and mood. It may be experimental writing, evocative, lyrical, sensory or simply unique. The author controls the presentation and impression delivered over and above their actual experience and recall. They struggle to show dialogue, present characters and landscapes involved. The memory become a state of art.

Sentences spill out with emotive intelligence and a higher intelligence of a life-force involved. The story may be regarding the authors divorce, but she will present it through episodes of the behavioural vulnerability noted in her son when he was given the news. The shock is more at level of child than adult for literary purposes. In a country as US publishing the story, the journal will appeal to child supporting funds and agencies who request identical true life literature. A nation as India will not respond or empathize with the child as it has no prior arrangement, experience or politic to the infant.

Creative non-fiction is evaluated for plot development, pit or thrust of storyline, presentation of character, writing technique and thematic style. A story may be 50 words or 5000 words, depending on the journals submission guidelines. Writers read into the journals system and editorial community to perform in their evaluative distinct culture of personalized literature.

The use of rhetoric, language, hyperbole, metaphor, parallelism, symbolism and literary modes may be experimented with for perfect outcomes and improved skill in narration. The article on the writing of a book, for instance, may be accompanied with a muse, with examples of great writers that inspired the authors’ works, and accumulated rich data.

At all times, creative non-fiction is unique. A personal call. An invitation to connect in the authors feeling space. A gesture to overcome boundaries and share true life as it calls for literary grace. It is a deep secret and emotional knot released, a trust in the other to awaken to the confidential knowledge shared, a reaching out to speak to the soul of the human world.
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Published on August 16, 2018 04:32 Tags: authors, biography, creative-non-fiction, memoir, personal-essay

August 7, 2017

STRATIFYING BOOK SALES

Book selling strategies fall under the broad umbrella categories of Inbound Marketing and Outbound Marketing.

Sales in the new era of internet have been streamlined into several elite categories. Authors should stratify their sales - in alliance to channels that aspire beyond simply the genre.

*Affiliate links
*Personalized E commerce as with Facebook Pixel on your Magento e-commerce store
*Pay per click and conventional selling as in
banners and classified adverts
*Literary agents. These are great favourites who know all significant others in the hidden marketplace.
*Influencer marketing. Place your book, links, authors page and money in the platform of a prominent organization. Benefactors often remain under cover, but books mysteriously move.
*Giveaways and book deals based on marketing budgets. Authors pay their publishers for select number of books at wholesale rates that will be nominated for giveaways.
*Discounted deals and free deals in KDP Select Programs.
*Contests and prizes against books. Offer an Amazon Gift card or voucher against, for example, a four word summary of the book.
*Locate Libraries and Library Cats that swap books and get authors viewed. Activate links to their compatible book stores worldwide.
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Published on August 07, 2017 05:15 Tags: amazon, authors, books, e-commerce, influencer-marketing, sellers

May 26, 2017

AUTHORS ROI. RETURN ON INVESTMENT

This post expands on the concept of ROI listed by the author in the book. It involves a significant factor in books business and any B2B Marketplace. It refers to PRICING.

Amazon's CPC strategies and Whitepapers have listed technical specifications for product Optimization and Discoverability in the marketplace where scaling is intensive and everybody is assessed. It has recommended to offer products at a good value but not to underprice. The business of return on investment is everyone's concern.

Apart from use of apps that generate metrics and analysis of pricing, based on competitors sales and products, there is also support of Intelligence based on the value of physical copies of books versus digital. Digital has no cost of page, paper, packaging, manpower, or shipment. The argument is that digital value must be low.

This is appreciated by readers who must access abundant resources cheap. However it is for the author to develop his brand based on physical or digital books, and price accordingly. Authors with high investment in his books, as scientists have, will prefer physical copies and high value. Expensive resources cannot go on sale cheap. Knowledge cannot become so common in all cases.

From the publishers standpoint, there market is troubled with digital issues. If the publisher is the main promoter and provides physical copies, the price recommended (minimum list price) must be secure for the business. A local publisher may let books move cheap more than an international publisher. The digital associated sites or releases may require costs to be lowered. There are frequent quarrels and negations based on higher priced books in the marketplace. The digital book price does not get remitted, scores are changed, reviews are removed and much more. However this does not permit the brand to exist at its enterprise level. Generally authors managing a high price, are arranged to distribute more free support.

Readers to manage to sidestep the chaos by assessing there own return of investment. A love story at 2 dollars is not an issue to read and throw away. A self help cook book can be followed in a week. A Shiatsu workbook needs ten years to follow. It can sell at 50 USD. After all the reader (candidate for qualification) can develop skills to sell a single session of Shiatsu at the price of a book. The ROI is based on the book being a career aid that will boost revenue.

In the book Authors Digital Enterprise, I have indicated the need to transcend individualism at work, competition and negativity. Everyone's experience is unique and yet everyone comes into sync to manage the scale.


This post was published in LinkedIn Pulse on 26 May 2017
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Published on May 26, 2017 07:25 Tags: amazon-seller, authors, b2b-marketplace, createspace, self-publishing-roi