Malini Chaudhri's Blog

September 7, 2017

This post is a guest post on Self Publishers Showcase on 6th September.

With all matters arriving at a digital meeting point in 2017, the issue of book reviews remains with details to be discussed. I offer standards of good practise for upcoming professional reviewers in the new era.
STANDARD OF COMPETENCE: Previously reviewers could not be assessed for their reading and literacy. The new internet has changed the ambiguity of the reader, commenter and reviewer into a unit of focus. Reviews may be recognized or not by Amazon, Authors Den, Good reads, or libraries based on the level of the reviewer. The review is a standard that encourages readers to buy books. It is a means of scaling the author’s work and recommending purchase from the vast web based marketplace. Reviewers engaging in ebook reviews can be tracked for pages read, duration of reading and associated reading. The reviewer being professional or not, paid or free, a critic or admirer, along with the site of review, makes all the difference. This creates a standard of good practise in digital values of the intelligent reviewer whose competency and skills matches the task. All reviewers can be assessed as can the author with personality, competency and literacy profiles.
STANDARD OF INDUSTRY PERFORMANCE. This standard requires a management of the review that promotes the book industry, engages readers, boosts sales, supports web traffic counts, and strengthens discoverability of the book and the genre. It supports the reputation of the marketplace, its managers, libraries and employees. Strong reviews also control damages from false claims and misleading promotions that ruin books and authors. Competitive markets engage reviewers to discredit books and close markets door vested interests. Therefore reviews should be managed cautiously and with industrious merit.
STANDARD OF LIBRARY CAT. This standard requires a management that performs to the digital system of Library cataloguing in the culture of Amazon Meta data, Library Thing, Good reads and associated cataloguing platforms. A review of a book is complete when listed in an advanced library catalogue. The reviewer seeking to develop a credible profile may establish his presence in listing reviews of books with links from his review sites to those in the Library Thing cataloguing site. The link sharing, boosting and back linking, develops SEO, deep impressions on the internet and a lasting presence for the book and the reviewer. There are many advanced, standardized portals similar to Library Thing that manage the connected review strata. •
STANDARD OF REVIEW. The review of the book itself maybe casual or lengthy, based on stars or written description, depending on the genre or the nature of the book. In the case of fiction works, reviewers must manage the craft of engaging and attracting readers without giving away the story. The reviewer may assess the book via plot, character, dialogue, and unity, development of story, deep symbols, and language. In the case of non-fiction, the reviewer may convey his impression, like or dislike, interpret the author’s intentions and techniques, recommend the importance of the book as it may be valued in present times or describe salient features to benefit readers. The review standard does not require the reviewer to read the entire book, although it is recommended for further credibility. The synopsis, book preview, trailers, interviews, book descriptions, trailer videos and media offer substantial support for casual book reviewers involved in sustaining the industry. The reviewer should avoid negative remarks, cause unpleasantness or manage antisocial Attitudes, except in exceptional circumstances. The system of the internet that records reviewer’s negative behaviour, may show up detrimentally for the digital performance evaluative scores. Digital demands a new social order that secures e-commerce and literacy. •
STANDARD OF COMMUNICATION. This standard shows outreach, sharing on Facebook, to Twitter and to friends and other readers. Sharing develops the persona of the reviewer, the likes from readers and followers. It generates goodwill, support, sharing and congeniality which contributes to improving the calibre of the industry. It can be shared via an updated word press blog which permits automated translation to book groups on XING or VK COM. The reviewer should ideally manifest a supporting strength through affiliated networks and Social connectivity. The reviewer may lost his own professional review status, feed it into bots, manage re shares and establish his presence on the internet with good merit and industry value.
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Published on September 07, 2017 05:55 • 113 views • Tags: authors, book-reviews, library-cataloguing, self-publishing

August 7, 2017

Book selling strategies fall under the broad umbrella categories of Inbound Marketing and Outbound Marketing.

Sales in the new era of internet have been streamlined into several elite categories. Authors should stratify their sales - in alliance to channels that aspire beyond simply the genre.

*Affiliate links
*Personalized E commerce as with Facebook Pixel on your Magento e-commerce store
*Pay per click and conventional selling as in
banners and classified adverts
*Literary agents. These are great favourites who know all significant others in the hidden marketplace.
*Influencer marketing. Place your book, links, authors page and money in the platform of a prominent organization. Benefactors often remain under cover, but books mysteriously move.
*Giveaways and book deals based on marketing budgets. Authors pay their publishers for select number of books at wholesale rates that will be nominated for giveaways.
*Discounted deals and free deals in KDP Select Programs.
*Contests and prizes against books. Offer an Amazon Gift card or voucher against, for example, a four word summary of the book.
*Locate Libraries and Library Cats that swap books and get authors viewed. Activate links to their compatible book stores worldwide.
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Published on August 07, 2017 05:15 • 103 views • Tags: amazon, authors, books, e-commerce, influencer-marketing, sellers

June 26, 2017

The new internet is a challenge for authors and publishers to manage. There is a security issue to the length of their documents, and the fast pace in which their Intellectual property is exposed.
Microsoft and Internet have processes to know and recognize documents as they are being written. The writer is assessed at the same time and Artificial Intelligence is activated to provide support to their intellectual needs.
The internet has deep neural networks that map users and develop their ecosystem to arrange a better user experience. At the same time, agents trade information of internet users to hackers, salesman, controllers, competitors and more.
Let us remember that authors livelihood is based on their intellectual property. The modern internet can generate mischief through cookies that are not identified, coming into the authors computer via emoji, emails, links, pop ups and related.
Authors are better off becoming acquainted with Bots for best practises. Bots identify people, recognize users and visitors, they recognize links and documents and manage passwords. A stitch in time, saves nine. Here's how authors can locate support.
Firstly, the author should manage a 'Recognize Bot' for his papers to be identified as his.
Secondly, the author can upload files in a known security Bot channel on a workflow site as Slack.
Thirdly, the author should manage an optimized photo and website on all his Bot sites. The photo should be clear, recent and recognizable.
Fourthly, the author should work with Bots that can identify co-authors, team members, colleagues and connections.
Remember Bots are growing as information is fed in to them. Fifth, the author should specify his needs and preferences to a favourite Bot, perhaps that is located as an app for integration in a CRM as Bitrix24.com, or in a preferred work site for teams. Remember to feed in important links, business partners, working strategies, metrics and related data to prove himself to be as an Intellectual and not a Robot.
Competition is working overtime and managing to develop its attack. It is time to favor Bots to support authors secure properties from intellectual works.

This post was first published on 26th June 2017 on onp4.com/@malini
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Published on June 26, 2017 06:57 • 254 views • Tags: authors, bots, cyber-security, intellectual-property, safety

June 15, 2017

The recent priorities in the use of the Internet, and digital commerce, is to integrate with the Ecosystem.

This is a handy keyword related to IOT, which is geared to make publishing smart, economical and time managed. The years of waiting to publish a single book, the heavy requirements of investment, the systems that generated 500 copies, have given way to the new eco-style.

This suggests that investment is less, book published is one, and waiting is over. But there is even more to enjoy ahead.

As systems fall in place let us scale the arena of self publishing platforms. In the case of Createspace and Kindle, Createspace belongs to the ecosystem. Createspace manages distribution channels based on orders, and connects to global booksellers and distributors as Barnes & Nobles from one platform. Kindles is a self contained system, not an eco-system in the sense of IOT.

Lightening Source, Blurb, Smashwords, Lulu and similar are not in the Ecosystem. They do not share their platform.

Goodreads is in the ecosystem as it shares with Infibeam and Flipkart, that substantially expands the marketplace traffic.

New Self publishing platforms have manifested which manage a single manuscript to be enabled to be marketed through Nook, Apple, Scribd, 24symbols.com, Inktera, Books2Read and several more. Better still payment thresholds are low and sales revenue is cleared when the threshold is reached, or bi annually, which is far safer than the mounting financial pressure that Kindle gives authors.

LibraryThing is a great ecosystem cataloguing
library site which offers enablement to a vast number of platforms wordwide.

Ebook publishing, or digital publishing, is known as Open Access. This is an arrangement for immediate access to information. Buyers do not wait to receive their copies. They pay less, also, as the cost of paper is saved. Lending may also be enabled for communities in Internet Archives or Kindle.

Open access platforms have emerged in large numbers. Buk, PublishDrive, Reedsy, Street Lib, XinXii, Plos One may be mentioned which distribute to new platforms. PublishDrive distributes to Google Books also. PublishDrive announces newtrends in the publishing ecosystem, as it revolves around Createspace and Amazon.

It seems that the activities and arrangements of newcomers may balance the internets commerce systems for authors in the months to come. The internets economic ratio is changing as some platforms charge heavily for quality publications (Journals) at the top end. This has created confusion, as best authors make pay outs to achieve merit, and pay ins are on the decline.
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Published on June 15, 2017 07:51 • 216 views • Tags: amazon, createspace, e-commerce, nook, open-access, self-publish

May 26, 2017

This post expands on the concept of ROI listed by the author in the book. It involves a significant factor in books business and any B2B Marketplace. It refers to PRICING.

Amazon's CPC strategies and Whitepapers have listed technical specifications for product Optimization and Discoverability in the marketplace where scaling is intensive and everybody is assessed. It has recommended to offer products at a good value but not to underprice. The business of return on investment is everyone's concern.

Apart from use of apps that generate metrics and analysis of pricing, based on competitors sales and products, there is also support of Intelligence based on the value of physical copies of books versus digital. Digital has no cost of page, paper, packaging, manpower, or shipment. The argument is that digital value must be low.

This is appreciated by readers who must access abundant resources cheap. However it is for the author to develop his brand based on physical or digital books, and price accordingly. Authors with high investment in his books, as scientists have, will prefer physical copies and high value. Expensive resources cannot go on sale cheap. Knowledge cannot become so common in all cases.

From the publishers standpoint, there market is troubled with digital issues. If the publisher is the main promoter and provides physical copies, the price recommended (minimum list price) must be secure for the business. A local publisher may let books move cheap more than an international publisher. The digital associated sites or releases may require costs to be lowered. There are frequent quarrels and negations based on higher priced books in the marketplace. The digital book price does not get remitted, scores are changed, reviews are removed and much more. However this does not permit the brand to exist at its enterprise level. Generally authors managing a high price, are arranged to distribute more free support.

Readers to manage to sidestep the chaos by assessing there own return of investment. A love story at 2 dollars is not an issue to read and throw away. A self help cook book can be followed in a week. A Shiatsu workbook needs ten years to follow. It can sell at 50 USD. After all the reader (candidate for qualification) can develop skills to sell a single session of Shiatsu at the price of a book. The ROI is based on the book being a career aid that will boost revenue.

In the book Authors Digital Enterprise, I have indicated the need to transcend individualism at work, competition and negativity. Everyone's experience is unique and yet everyone comes into sync to manage the scale.


This post was published in LinkedIn Pulse on 26 May 2017
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Published on May 26, 2017 07:25 • 114 views • Tags: amazon-seller, authors, b2b-marketplace, createspace, self-publishing-roi