AUTHORS ROI. RETURN ON INVESTMENT
This post expands on the concept of ROI listed by the author in the book. It involves a significant factor in books business and any B2B Marketplace. It refers to PRICING.
Amazon's CPC strategies and Whitepapers have listed technical specifications for product Optimization and Discoverability in the marketplace where scaling is intensive and everybody is assessed. It has recommended to offer products at a good value but not to underprice. The business of return on investment is everyone's concern.
Apart from use of apps that generate metrics and analysis of pricing, based on competitors sales and products, there is also support of Intelligence based on the value of physical copies of books versus digital. Digital has no cost of page, paper, packaging, manpower, or shipment. The argument is that digital value must be low.
This is appreciated by readers who must access abundant resources cheap. However it is for the author to develop his brand based on physical or digital books, and price accordingly. Authors with high investment in his books, as scientists have, will prefer physical copies and high value. Expensive resources cannot go on sale cheap. Knowledge cannot become so common in all cases.
From the publishers standpoint, there market is troubled with digital issues. If the publisher is the main promoter and provides physical copies, the price recommended (minimum list price) must be secure for the business. A local publisher may let books move cheap more than an international publisher. The digital associated sites or releases may require costs to be lowered. There are frequent quarrels and negations based on higher priced books in the marketplace. The digital book price does not get remitted, scores are changed, reviews are removed and much more. However this does not permit the brand to exist at its enterprise level. Generally authors managing a high price, are arranged to distribute more free support.
Readers to manage to sidestep the chaos by assessing there own return of investment. A love story at 2 dollars is not an issue to read and throw away. A self help cook book can be followed in a week. A Shiatsu workbook needs ten years to follow. It can sell at 50 USD. After all the reader (candidate for qualification) can develop skills to sell a single session of Shiatsu at the price of a book. The ROI is based on the book being a career aid that will boost revenue.
In the book Authors Digital Enterprise, I have indicated the need to transcend individualism at work, competition and negativity. Everyone's experience is unique and yet everyone comes into sync to manage the scale.
This post was published in LinkedIn Pulse on 26 May 2017
Amazon's CPC strategies and Whitepapers have listed technical specifications for product Optimization and Discoverability in the marketplace where scaling is intensive and everybody is assessed. It has recommended to offer products at a good value but not to underprice. The business of return on investment is everyone's concern.
Apart from use of apps that generate metrics and analysis of pricing, based on competitors sales and products, there is also support of Intelligence based on the value of physical copies of books versus digital. Digital has no cost of page, paper, packaging, manpower, or shipment. The argument is that digital value must be low.
This is appreciated by readers who must access abundant resources cheap. However it is for the author to develop his brand based on physical or digital books, and price accordingly. Authors with high investment in his books, as scientists have, will prefer physical copies and high value. Expensive resources cannot go on sale cheap. Knowledge cannot become so common in all cases.
From the publishers standpoint, there market is troubled with digital issues. If the publisher is the main promoter and provides physical copies, the price recommended (minimum list price) must be secure for the business. A local publisher may let books move cheap more than an international publisher. The digital associated sites or releases may require costs to be lowered. There are frequent quarrels and negations based on higher priced books in the marketplace. The digital book price does not get remitted, scores are changed, reviews are removed and much more. However this does not permit the brand to exist at its enterprise level. Generally authors managing a high price, are arranged to distribute more free support.
Readers to manage to sidestep the chaos by assessing there own return of investment. A love story at 2 dollars is not an issue to read and throw away. A self help cook book can be followed in a week. A Shiatsu workbook needs ten years to follow. It can sell at 50 USD. After all the reader (candidate for qualification) can develop skills to sell a single session of Shiatsu at the price of a book. The ROI is based on the book being a career aid that will boost revenue.
In the book Authors Digital Enterprise, I have indicated the need to transcend individualism at work, competition and negativity. Everyone's experience is unique and yet everyone comes into sync to manage the scale.
This post was published in LinkedIn Pulse on 26 May 2017
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