Gennaro Cuofano's Blog, page 190

The Mental Models To Enhance Your Decision-Making

A mental model is a sort of thinking process applied to the real world, which is usually simple yet powerful to solve complex problems. In short, mental models are simple and yet effective solutions or guiding principles to complex real-life scenarios. Therefore, the central point is those complex problems can be solved with simple solutions that, in most cases, work much better than more complex solutions.

[image error]The Pareto Analysis is a statistical analysis used in business decision making that identifies a certain number of input factors that have the greatest impact on income. It is based on the similarly named Pareto Principle, which states that 80% of the effect of something can be attributed to just 20% of the drivers.



[image error]The anchoring effect describes the human tendency to rely on an initial piece of information (the “anchor”) to make subsequent judgments or decisions. Price anchoring, then, is the process of establishing a price point that customers can reference when making a buying decision.



[image error]The Dunning-Kruger effect describes a cognitive bias where people with low ability in a task overestimate their ability to perform that task well. Consumers or businesses that do not possess the requisite knowledge make bad decisions. What’s more, knowledge gaps prevent the person or business from seeing their mistakes.



[image error]The Lindy Effect is a theory about the ageing of non-perishable things, like technology or ideas. Popularized by author Nicholas Nassim Taleb, the Lindy Effect states that non-perishable things like technology age – linearly – in reverse. Therefore, the older an idea or a technology, the same will be its life expectancy.



[image error]The crowding-out effect occurs when public sector spending reduces spending in the private sector.



[image error]A network effect is a phenomenon in which as more people or users join a platform, the more the value of the service offered by the platform improves for those joining afterward.



[image error]In a negative network effect as the network grows in usage or scale, the value of the platform might shrink. In platform business models network effects help the platform become more valuable for the next user joining. In negative network effects (congestion or pollution) reduce the value of the platform for the next user joining. 



[image error]Fat-tailed distributions are graphical representations of the probability of extreme events being higher than normal. In many domains fat tails are significant, as those extreme events have a higher impact and make the whole normal distribution irrelevant. That is the case when it comes to power laws. Therefore, understanding the properties of those extreme events become critical to business survival and success.

Read Next: Heuristics, Biases, Business Strategy, Business Models.

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Marketing Concepts

Affiliate Marketing



[image error] Affiliate marketing describes the process whereby an affiliate earns a commission for selling the products of another person or company. Here, the affiliate is simply an individual who is motivated to promote a particular product through incentivization. The business whose product is being promoted will gain in terms of sales and marketing from affiliates.



Ambush Marketing



[image error] As the name suggests, ambush marketing raises awareness for brands at events in a covert and unexpected fashion. Ambush marketing takes many forms, one common element, the brand advertising their products or services has not paid for the right to do so. Thus, the business doing the ambushing attempts to capitalize on the efforts made by the business sponsoring the event.



Brand Building



[image error] Brand building is the set of activities that help companies to build an identity that can be recognized by its audience. Thus, it works as a mechanism of identification through core values that signal trust and that help build long-term relationships between the brand and its key stakeholders.



Brand Equity



[image error] The brand equity is the premium that a customer is willing to pay for a product that has all the objective characteristics of existing alternatives, thus, making it different in terms of perception. The premium on seemingly equal products and quality is attributable to its brand equity.



Brand Positioning



[image error] Brand positioning is about creating a mental real estate in the mind of the target market. If successful, brand positioning allows a business to gain a competitive advantage. And it also works as a switching cost in favor of the brand. Consumers recognizing a brand might be less prone to switch to another brand.



Business Storytelling



[image error] Business storytelling is a critical part of developing a business model. Indeed, the way you frame the story of your organization will influence its brand in the long-term. That’s because your brand story is tied to your brand identity, and it enables people to identify with a company.



Content Marketing



[image error] Content marketing is one of the most powerful commercial activities which focuses on leveraging content production (text, audio, video, or other formats) to attract a targeted audience. Content marketing focuses on building a strong brand, but also to convert part of that targeted audience into potential customers.



Digital Marketing



[image error] A digital channel is a marketing channel, part of a distribution strategy, helping an organization to reach its potential customers via electronic means. There are several digital marketing channels, usually divided into organic and paid channels. Some organic channels are SEO, SMO, email marketing. And some paid channels comprise SEM, SMM, and display advertising.



Growth Marketing



[image error] Growth marketing is a process of rapid experimentation, which in a way has to be “scientific” by keeping in mind that it is used by startups to grow, quickly. Thus, the “scientific” here is not meant in the academic sense. Growth marketing is expected to unlock growth, quickly and with an often limited budget.



Guerrilla Marketing



[image error] Guerrilla marketing is an advertising strategy that seeks to utilize low-cost and sometimes unconventional tactics that are high impact. First coined by Jay Conrad Levinson in his 1984 book of the same title, guerrilla marketing works best on existing customers who are familiar with a brand or product and its particular characteristics.



Inbound Marketing



[image error] Inbound marketing is a marketing strategy designed to attract customers to a brand with content and experiences that they derive value from. Inbound marketing utilizes blogs, events, SEO, and social media to create brand awareness and attract targeted consumers. By attracting or “drawing in” a targeted audience, inbound marketing differs from outbound marketing which actively pushes a brand onto consumers who may have no interest in what is being offered.



Integrated Marketing



[image error] Integrated marketing describes the process of delivering consistent and relevant content to a target audience across all marketing channels. It is a cohesive, unified, and immersive marketing strategy that is cost-effective and relies on brand identity and storytelling to amplify the brand to a wider and wider audience.



Marketing Mix



[image error] The marketing mix is a term to describe the multi-faceted approach to a complete and effective marketing plan. Traditionally, this plan included the four Ps of marketing: price, product, promotion, and place. But the exact makeup of a marketing mix has undergone various changes in response to new technologies and ways of thinking. Additions to the four Ps include physical evidence, people, process, and even politics.



Marketing Personas



[image error] Marketing personas give businesses a general overview of key segments of their target audience and how these segments interact with their brand. Marketing personas are based on the data of an ideal, fictional customer whose characteristics, needs, and motivations are representative of a broader market segment.



Multi-Channel Marketing



[image error] Multichannel marketing executes a marketing strategy across multiple platforms to reach as many consumers as possible. Here, a platform may refer to product packaging, word-of-mouth advertising, mobile apps, email, websites, or promotional events, and all the other channels that can help amplify the brand to reach as many consumers as possible.



Multi-Level Marketing



[image error] Multi-level marketing (MLM), otherwise known as network or referral marketing, is a strategy in which businesses sell their products through person-to-person sales. When consumers join MLM programs, they act as distributors. Distributors make money by selling the product directly to other consumers. They earn a small percentage of sales from those that they recruit to do the same – often referred to as their “downline”.



Niche Marketing



[image error] A microniche is a subset of potential customers within a niche. In the era of dominating digital super-platforms, identifying a microniche can kick off the strategy of digital businesses to prevent competition against large platforms. As the microniche becomes a niche, then a market, scale becomes an option.



Relationship Marketing



[image error] Relationship marketing involves businesses and their brands forming long-term relationships with customers. The focus of relationship marketing is to increase customer loyalty and engagement through high-quality products and services. It differs from short-term processes focused solely on customer acquisition and individual sales.



Sustainable Marketing



[image error] Sustainable marketing describes how a business will invest in social and environmental initiatives as part of its marketing strategy. Also known as green marketing, it is often used to counteract public criticism around wastage, misleading advertising, and poor quality or unsafe products.

Read Next: Marketing Strategy, Business Strategy, Business Models.

The post Marketing Concepts appeared first on FourWeekMBA.

Instagram Marketing

The most used and most popular Advertisement platform is Instagram. Every other brand is now hopping on to Instagram and creating a vivacious presence using its content, strategy, and action plan. Instagram can be integrated into a digital strategy to build a strong brand and generate demand for your products.

How can you Market on Instagram?



Set your goals for Instagram.

Before you begin posting on Instagram, ask yourself (or your team) one thing: Why are you on Instagram? As popular because the platform is, your answer should not be, “… because everyone else is.” To achieve success on Instagram within the long-run, you want to have a group purpose and goals so you’ll justify some time, energy, and monetary investment.

There’s no right answer here. 

Maybe you want to use your Instagram feed to post and sell your products to customers. regardless of the reason, make certain to define your Instagram goals very first thing. And, guess what? Your Instagram can have multiple goals — you’ll post product images while also sharing user-generated content (UGC).

 It’s less about the sort of posts you share and more about why you’re sharing them. If you recognize the why, you’ll skill to live your performance and use Instagram Analytics tools.

Determine your Instagram audience.

Determine the audience you would like to succeed in before you start marketing on Instagram. If you’ve got other marketing strategies in situ, draw from those to stay your efforts consistent. Don’t forget to think about factors like age, location, gender, income, interests, motivations, and pain points.

Don’t know where to start? Monitor popular event and interest hashtags associated with your business. See who’s using and interesting in these hashtags and inspect their profiles. you’ll also take a glance at your competitor’s followers. Instagram makes it easy to define your audience.

Conduct a competitive analysis

After you identify your Instagram audience, do a competitive analysis to ascertain what other marketers in your field are posting.

If you already know your top competitors, start by reviewing their Instagram profiles. If not, look for terms associated with your business and industry to seek out similar accounts.

Conduct a fast audit of related accounts to ascertain what posts are becoming the very best engagement, what popular hashtags they’re using, what their captions are, how often they post, and the way quickly they’re growing. This information can function as a benchmark as you begin growing your account.

While auditing your competitors’ content, a note of any opportunities they might’ve missed. Adding unique content into the combination will help your business to face out from the remainder.

Build a banger brand on Instagram.

Random or disjointed content confuses your audience and may cause you to lose followers. to stop this, maintain a uniform brand aesthetic on your Instagram account.

Determine what this seems like by brooding about your brand personality. What are your brand values? How would your customers and employees define your brand? Are you bold, playful, gritty, or adventurous?

(Image Source: https://instagram.com/apartmenttherapy/)

Apartment Therapy’s brand personality is bright, clean, and arranged, and its account reflects all three of these traits. Ideally, brand aesthetic helps your brand become recognizable, meaning someone could see your picture in their feed and instantly know it’s yours … without seeing the name.

Grow your Instagram follower base.

Growing your following takes serious time and energy. you’ll be tempted to require the straightforward answer and buy followers … don’t do this! Purchasing followers won’t drive engagement, which is basically what you would like to make sure your posts are being seen. (Also, Instagram’s recent API changes will automatically delete those followers!)

Make sure your username is recognizable and searchable. If people can’t find you, they can’t follow you! Fill out your bio. It’s the last item someone sees before they create the choice to follow you so make certain to incorporate who you’re and what you are doing. Once your profile is optimized, start posting. It’s an honest idea to populate your feed with ten to fifteen high-quality posts before you start engaging people. If users visit your profile and find it empty, they probably won’t follow you.

Then, start following accounts that interest you and relate to your business. consider Instagram sort of a community and appearance for other businesses in your area or influencers who might enjoy your product or service. As you follow accounts, Instagram will suggest related ones that you simply can follow, too.

Instagram Ads can be created in a similar way how you created Facebook Ads, just select the placement for Instagram Ads. If your ad is for Feed you need to select that, and for Stories also you will be having an option. So you need to understand whether your audience is on Instagram or no and run ads that engage them with your content. 

Read More: Instagram Business Model, TikTok Business Model, Linkedin Marketing, Facebook Marketing, LinkedIn Business Model, Twitter Marketing, Twitter Business Model, Quora Business Model, Content Marketing, Marketing Strategy, Quora Marketing.

Read Also:

Business ModelsCompetitor AnalysisDigital Business ModelsDistribution ChannelsBusiness StrategyValue PropositionBrand BuildingSWOT Analysis

The post Instagram Marketing appeared first on FourWeekMBA.

TikTok Marketing

TikTok is a creative media platform, which is widely popular among young people, but it is also quickly scaling up. With its formats primarily driven by a continuous scroll and its powerful AI, TikTok is the stickiest media platform on earth. It has massive potential for companies that understand how to leverage it to build an effective digital marketing strategy.

Content on TikTok

The marketers and makes should create that sort of content on the platform that doesn’t alienate the audiences. Engaging, relatable, share-worthy, and will tell a story.

A great part of the site’s content is comedic—sort of like Vine, Twitter‘s late video organization (find happiness within the hereafter). Probably the foremost mainstream types incorporate short productions, lip-adjusting, flinch recordings, and cooking how-to’s.

One of the foremost famous marvels is that the flood of “challenges” posted over the stage (regularly to picture verses from a well-known melody or test various responses to a typical social analysis) that make an expanding influence as everybody contributes their adaptation. You thought the #InMyFeelingsChallenge was mainstream once you continued seeing it on Instagram? it had been transferred to Instagram 1.7 multiple times, while TikTok saw 5 million sections.

TikTok Ads

With regards to advertisement openings on TikTok, there are tons of opportunities for the brands and individuals to seem for:

In-Feed Ads 



TopView 



Brand Takeover 



Marked Hashtag Challenge 

Given what proportion impact TikTok has over music downloads, it doesn’t shock anyone that performers and craftsmen are utilizing TikTok advertisements to expand their reach and advance their most up-to-date deliveries. 

Be that because it may, brands are additionally engaging within the activity — with many seeing noteworthy profits for his or her speculation. Levi’s has allegedly observed high commitment and expanded traffic to its site, with item sees dramatically increasing for every item that appeared with TikTok’s new “Shop Now” button. 

Influencer Marketing on TikTok 

Notwithstanding immediate promotions, numerous brands are utilizing TikTok’s genius influencers to assist their image crusades — and arriving at an enormous number of clients simultaneously. 

A few brands are as of now going all out with their TikTok influencer showcasing technique. Fenty Beauty is that the principal brand on the appliance to form their own maker “house” on TikTok, enrolling absolutely the greatest magnificence content makers on TikTok as a serious aspect of their #FENTYBEAUTYHOUSE. 

TikTok has been quick to acknowledge influencer promoting as a key aspect of their internet business offering for brands. TikTok has lately dispatched a TikTok Creator Marketplace: an “official stage for brand and maker coordinated efforts,” and recordings from maker accomplices can undoubtedly be advanced as in-feed promotions for extra permeability support. 

How to run Ads on Tiktok



Create a TikTok Ads Account

To create your first advertising campaign, visit the TikTok Ads home page and click on on the Create a billboard button. Because TikTok Ads remains in beta, the method of fixing ads isn’t entirely online yet. once you click the button, a form pops up requesting details to line up your account. After you submit this information, a representative will get in-tuned with you to line up your TikTok Ads account.

(Image Source: https://ads.tiktok.com/)

It can take up to 48 hours to receive your account. Once you are doing, the method for creating ads is comparatively straightforward.

Create a TikTok advertising campaign 

In the TikTok Ads dashboard, click the Campaign tab at the highest of the page then click the Create button.

Next, choose a campaign objective, which is the primary goal of your ad. As of this writing, you’ll choose between three options: Traffic, Conversions, and App Install.

To set your budget at the campaign level, select either the Daily Budget or Total Budget option under Settings. Note that both the daily budget and total budget must be a minimum of $500.

Set Your TikTok Ad Placements, Details, and Targeting

The next step is to make a billboard group for your campaign and choose your placements and targeting.

One of the foremost useful features of the TikTok Ads dashboard is that it allows you to select the precise platforms you’d wish to run your ads on. These include not only TikTok but also its entire family of apps like BuzzVideo, News Republic, etc. 

There’s also an option for automatic placements, where TikTok determines where your ad would perform best and places it there.

Once you’ve selected your preferred placements, follow the prompts to enter all of the small print necessary to start out running your ad, including any relevant URLs, display names, images, and categories. you’ll also select up to twenty keywords to explain your website or app, which can then be wont to match your products with the proper audience.

The Targeting section allows you to define the audience for your ads. Set parameters for location, age, gender, languages, interests, devices, and more to draw in the proper audience for your ads. If you’ve got a selected group of individuals in mind to focus on TikTok, you’ll create a custom audience by uploading the IDs of existing TikTok users. Simply upload the IDs as a CSV, TXT, or ZIP file.

Control Your TikTok Ad Spend, Duration, and Goals

Now you’re able to choose a budget, schedule, and goal for your TikTok ads.

Set a Budget and Schedule

In the Budget & Schedule section, set the allow the ad group. you’ll choose either a daily budget (the amount you’re willing to spend each day) or a complete budget (the total amount you’re willing to spend for the duration of the schedule). 

Note that there’s a $50 minimum for the daily budget and total budget at the ad group level. Editor’s Note: At the time of this writing, the minimum daily budget at the ad group level was quoted as $50. 

Design Your Ad Using TikTok’s Video Creation Kit

When it involves designing the creative assets for your ad, the method is fairly straightforward. TikTok ads are often horizontal, vertical, or square videos and pictures . the simplest thing about the ads platform may be a tool called the Video Creation Kit, which provides video and image templates you customize using your existing images. It also comes with 300+ options for free of charge background music.

Optimize Your TikTok Ad

When creating a brand takeover or in-app display ad, make sure you use high-resolution images because the ad’s visuals will take over the user’s entire screen and be highly visible.

Tiktok Ads are very easy to create, monitor, and optimize. Focus on just one call to action (CTA) to form the foremost of your redirect link. for instance, if you ask users to download your app and access a coupon code through your website, you would possibly confuse some viewers by redirecting them to your app’s download screen.

Read More: TikTok Business Model, Linkedin Marketing, Facebook Marketing, LinkedIn Business Model, Twitter Marketing, Twitter Business Model, Quora Business Model, Content Marketing, Marketing Strategy, Quora Marketing.

Read Also:

Business ModelsCompetitor AnalysisDigital Business ModelsDistribution ChannelsBusiness StrategyValue PropositionBrand BuildingSWOT Analysis

The post TikTok Marketing appeared first on FourWeekMBA.

Facebook Marketing

With one of the broadest audiences and psychographics on earth, Facebook is still one of the most effective marketing platforms for brands to build both brand awareness and sales funnels. As part of a digital marketing strategy, leveraging social media can effectively build a solid company.

Why you should be using Facebook Marketing?

People spend tons of your time on Social Media during their day and particularly on Facebook. it’s is exorbitantly enormous for a business of any size to ignore. Your business needs a Facebook page. you recognize this — along these lines do 40 million unique associations. Facebook is that the spot your future customers hang around. 

The ordinary individual consumes 28 percent of their time online on relational associations — or 1.72 hours of the day. 

Facebook Earnings Reports

The ordinary American experiences around 40 minutes just on Facebook — sharing and Liking content. consistent with the analytics, the purchasers on Facebook Like quite 4.1 million posts, discuss various articles and photos and have interaction with tons of pages, groups, etc. Facebook features a huge, related to a customer base that contributes an insane proportion of vitality there every single day of reliably.

Creating Ads on Facebook

Creating Ads on Facebook is the Simplest of all, you just need to set a goal, set the audience, add media creatives, set budget and placement, and run ads.

Select a goal for the Ad Campaign

Now, on Facebook, you’ll choose between a couple of campaign objectives that match your advertising goals. for instance, if you’re looking to drive traffic to a physical location you’d use “Local Awareness”. If you’re driving traffic to an internet site, you would like to use “Conversions”.

Here’s the entire list of Facebook campaign objectives available:

Engagement



App installs



Video views



Lead generation



Conversions



Product catalog sales



Store traffic



Messages



Brand awareness



Local awareness



Reach



Traffic



Give Your advertising campaign a name

After you decided on the campaign type, let’s give our campaign a name. this might appear to be a reasonably simple step, but it’s vital to adopt useful naming conventions for your campaigns once you start with Facebook advertising so you’ll easily organize your campaigns as you scale and run more of them. It also sets you up for hyper-efficient reporting afterward when it comes time to research your results.

For example, you ought to always include the date range the campaign is going to be running in your campaign name. counting on whether you’re advertising for your own business or clients, you’ll add more elements in your campaign name

Hopefully, this provides you some good ideas to stay your campaigns organized and simplify reporting afterward with custom campaign names. After you decide on your objective, you’ll also prefer to create a split test on the campaign or optimize your budget.

Creating a split test, or an A/B test allows you to run experiments and collect data that shows you the simplest performing creative, placement, audience, and delivery optimization strategies.

Set up or Create a Target Audience

Here you are given options to create a new target audience according to the buyer’s persona; else you can even select the saved audience that you might’ve created in the previous time. 

Also, a custom audience or lookalike audience can be taken into consideration for performing better targeting. Facebook provides a unique code, named Facebook Pixel, you can add this Pixel to your website so that you can track it efficiently.

Select the placement of your Ads

Facebook will be placing your ads according to its understanding and algorithm if you do not select your options for the placement of Ads.

  If you choose the best placements for your Facebook ads you will be able to see the best results, following is the list of placements that you can use;

Feed 



Instant Articles



In-stream videos



Right column 



Marketplace



Stories. 

Also from Facebook ads manager, you can make Instagram ads, you can post Instagram ads on stories and feeds. You can even post ads on Facebook Messenger as sponsored messages and in the inbox too.

Set up your campaign budget

Here you will find the option for Facebook ads’ bidding and budgeting you can use that according to the best suitable option for your business.

Upload creatives

You can add carousels. Images, videos, or a group of items known as the collection. Be sure your social media creative tells a story and is engaging with the user. 

The final steps include writing Ad copy and linking the websites, and then you can launch your Facebook Ad campaign. 

Read More: Facebook Business Model, Who Owns Facebook? LinkedIn Business Model, Twitter Marketing, Twitter Business Model, Quora Business Model, Content Marketing, Marketing Strategy, Quora Marketing.

Read Also:

Business ModelsCompetitor AnalysisDigital Business ModelsDistribution ChannelsBusiness StrategyValue PropositionBrand BuildingSWOT Analysis

The post Facebook Marketing appeared first on FourWeekMBA.

LinkedIn Marketing

LinkedIn for Business is used on a very large scale, around 30 million+ brands, and businesses are using it. LinkedIn marketing tools available for each business size and sort, from small to large and B2B to B2C. LinkedIn is the most effective marketing tool not only for salespeople but also for brands and to build a strong corporate brand.

What does the platform provide?

LinkedIn may be a professional networking platform that was launched in 2003 for professional development and networking. While it primarily serves individual professionals, allowing them to post accomplishments and work histories, also as upload resumes and other supporting material, it also provides opportunities for businesses to post their hiring requirements, advertise and market new products and services, and the main thing, it helps people to connect and network with various individuals, and your prospective consumer. You can also connect with people using the messaging feature and the in-Mail service provided by the platform

For businesses, LinkedIn is an efficient tool for collaboration, sharing best practices, and targeted marketing efforts. Independent organizations can participate in various groups to expand their network, and executives and business owners can position themselves as thought leaders in their industry.

Now that you know you about the platform and have a brief idea of the same, let us understand how can you set up a Business Page on the platform. So, unlike Quora and Reddit Linkedin is not just about questions and answers, there’s more to it, and if we crack this code, we will then be capable to become the King of Linkedin Marketing.

Setup up Linkedin for Busines

Now there are a few steps involved while you set up your business on Linkedin, it involves page creation and a few more steps which are essential to advertise and market on Linkedin, let’s check them out.

Create a page for your Business on Linkedin

If you have some idea about Facebook Marketing, it asks you to create a page on the platform first and then move ahead, similarly, on Linkedin you have to create a page for your business before you start marketing on the platform. 

Create a Page

Visit https://business.linkedin.com/marketing-solutions/linkedin-pages

And create a page for your business, this is not like a normal Linkedin profile creation. Linkedin will take you to a different website for the creation of your business page and then you can move ahead, click on the Create page.

(Image Source: https://business.linkedin.com/marketing-solutions/linkedin-pages)

Categorize your Business

After you visit the website https://business.linkedin.com/marketing-solutions/linkedin-pages and start creating a page, you will then be able to select the category of your business. Linkedin has categorized the size of the business according to the number of the employees the business has hired, fewer than 200 then it’s a Small Business, more than 200 then it’s a large business, and so on. If you are an educational institution you can select that option, else if you are looking to create a sub-page that will be associated with the existing page, select that option.

(Image Source: https://business.linkedin.com/marketing-solutions/linkedin-pages)

Fill in the details about your Business

While you are filling in the details, there will be a page that will glance at you, show you a preview about what you are filling and how will it look, fill in all the details and also add a clear picture in the section of a profile picture.

(Image Source: https://business.linkedin.com/marketing-solutions/linkedin-pages)

You will now be able to finish the page and then add the specifics like description, location of your company, hashtags you are targeting, etc.

Company description: The description that you write should have a theme of your business. Tell people about your vision, mission, values, and offer an outline of your products and services in three to four short paragraphs. Also, try to make your description oriented according to SEO. It is better to do that

Location: Add your store or office locations. you’ll add multiple addresses by selecting +Add Location.

Hashtags: Up to 3 hashtags are often added to form your profile more searchable. Pick hashtags that are commonly utilized in your industry which best fit your business.

Cover photo: Add polish to your profile with a background photo. Choose a picture that showcases your business. Avoid shots that are too busy or cluttered. The recommended size as directed by Linkedin for Business for the Cover photo is 1584 (width) x 396 (height) pixels.

Custom button: By adding a custom button, you are adding a CTA or a Call to Action button to your profile. Options available for the custom button include visit the website, contact us, learn more, register, and check-in. make certain to feature the corresponding URL so people that click the button land on the right page. confirm to feature a UTM parameter for tracking, too.

Manage language: If you’ve got a worldwide brand or multilingual audience, you’ll add your name, tagline, and outline in over 20 different languages.

How can you Market on Linkedin?

All of this just discussed was to tell you how can you take the initial steps towards the marketing of your Business on LinkedIn. Now, here we present to you the marketing tips for your Business on Linkedin.

Go Live on Linkedin

Just like going live on Instagram gives you a better reach Linkedin does the same. On any platform, if you go Live, there will be a perception of people, what does he/she have to say? Why they are live on Linkedin? What are they doing? Etc. and you can take advantage of this mindset. You can promote that you are going live on Linkedin on the platform itself and on other social media platforms too so that you get a good engagement

Post relevant content with consistency

Be it any platform, consistency with the quality of content will always be the topmost priority. So abide by it and create regular posts. Linkedin is a bit formal platform so try to be value-adding and educative with your posts.

Target the correct audience

Organic targeting on LinkedIn has always been the most effective marketing approach. Just like targeting works with Facebook, on Linkedin the business owner or the marketer will be able to target the audience as per job, the industry they are in, the level of seniority, demographics, the language they speak, etc.  

Create Sponsored posts and promote your business

You can promote the post that is already up on LinkedIn and do that here are a few steps.

Go to Publisher, then select Promote.

If you do not have a Page with a billboard account connected to Hootsuite, you will be prompted to try to do that the primary time you decide on Promote.

Select Find a post to sponsor

Now you can select an existing, already uploaded post. Posts containing quite one image (carousels) can’t be sponsored. Note, it can take up to 2 hours for post changes to seem during this list.

Select the LinkedIn Page and the ad account associated with it, to use to sponsor your post. Missing a LinkedIn Page that’s connected to Hootsuite? confirm you’ve got advertiser permissions for the ad account in LinkedIn Campaign Manager. If you’re a Team, Business, or Enterprise plan member, confirm you’ve got Advanced or Custom social network permissions for the LinkedIn Page.

Optionally, select Edit within the Objective section, then select from one among the subsequent advertising objectives to prioritize who to point out your sponsored post to:

Engagement – people that are likely to interact with the post (those likely to react, comment, or share).

Reach – the utmost number of individuals in your audience.

Select to focus on a selected audience for your ad. Select Edit next to the present choice to customize your audience by defining location, company information, demographics, education, job experience, and interests. Keep an eye fixed on the potential reach of your audience as you build it. If it becomes too small, you’ll want to get rid of a number of your audience parameters.

Select Enable LinkedIn Audience Network to create audiences using LinkedIn’s Audience Expansion feature. This feature expands your audience to LinkedIn members that share attributes with your audience. 

Set your Budget and therefore the Duration of your time you would like to run your ad.

Select Save sponsor settings & continue.

Read More: LinkedIn Business Model, Twitter Marketing, Twitter Business Model, Quora Business Model, Content Marketing, Marketing Strategy, Quora Marketing.

Read Also:

Business ModelsCompetitor AnalysisDigital Business ModelsDistribution ChannelsBusiness StrategyValue PropositionBrand BuildingSWOT Analysis

The post LinkedIn Marketing appeared first on FourWeekMBA.

Twitter Marketing

Twitter is usually known for short messaging, with a word limit of just 280 characters, Twitter asks you to be quick and effective in terms of communication. With around 321 million monthly active users Twitter can be a great source to create brand awareness. Indeed, as of today, Twitter is still among the most popular social news platforms.

How can you create a Marketing Strategy for Twitter? 

A Twitter marketing strategy may be a plan centered around creating, publishing, and distributing content for your buyer personas, audience, and followers through the social media platform. The goal of this sort of strategy is to draw in new followers and leads, boost conversions, improve brand recognition, and increase sales.

Creating a Twitter marketing strategy would require you to follow the equivalent steps and strategies you’d if you were creating the other social media marketing strategy. As we discussed the Buyer persona, remember? You need to create one. And when you have found the Consumer persona, you should be then moving ahead to generate content that is engaging, educative, informative, entertaining, etc. do what suits your business theme. You can then schedule your posts on Twitter using the Social Media scheduling platforms like Hootsuite, Buffer, Later, etc. 

The easiest way of creating a brand image and marketing on Twitter is to create a proper profile with all legit details;

Creating a Business Profile on Twitter

You might have heard the sentence, the first impression is the last, so whenever a person hops on to your profile, the look and feel of the profile will matter the most. So, create subtle art on your profile and never leave any gaps of doubt. The user who visited your profile should immediately get to know that this profile and this business is legitimate one.

Elements of a Twitter Business Profile



Twitter handle/Username on Twitter

 Now, this is often your account name, and it’s how audiences can find you on Twitter. Generally, you would like your handles to be consistent across social media and include your name.

Profile Picture 

Your profile photo appears next to each tweet you send, so you would like it to seem sharp. Use your logo or wordmark, and confirm to use the proper dimensions for a transparent and crisp image.

Cover photo/Header image

Your header image appears on your profile page, and you’ll want to update it more often than your profile photo. It can reflect current campaigns, provide information, or offer insight into your company culture.

Bio

The most important element of a Twitter Profile is the Bio it has. The Bio should be clean, short, and to the point. In the above example, the Bio is very short and we feel it is very short, just to the point, with no other information.

Now, check this profile which has a clean Bio, it gives a humorous and funny notion to the reader, hence it will get more engagement.

URL

You can add your company’s website, a link for special offers, events, etc. you should never leave this section empty. The profile with proper details will always get more traction and engagement than any other profile. 

Use Twitter polls for Marketing of your Business

Polls are famous everywhere, on Instagram, on YouTube, on Twitter too. It gives a sense of understanding to you and people are always happy to give their opinion about something. Polls have a lot of benefits associated with them and a few of them are;

They can help you to find out what your customer wants



They can help you understand the content to be posted



You can find your consumer’s opinion



Acts as a part of the research



Use the right set of Hashtags

Twitter was the one to start the trend of Hashtags and it remains to stay number one in that genre. Hashtags are a very valuable asset for the marketing and growth of any profile and to your business too. Twitter hashtags will always support you to boost your tweets and give you an exponentially increasing engagement. Ever seen when the trending news and gossips get a hashtag and when the normal Twitter users make use of these hashtags in their tweets, the algorithm supports them and they are ranked in a higher position.

So after thorough research of Hashtags on Twitter, you can make use of them and even ask your followers and prospective consumers to use it in their tweets

Run Ads on Twitter

So running Advertisement campaigns on Twitter is a bit different than all the other platforms, it has various types of Ad campaigns;

Promoted Tweets

Promoted Tweets look tons like regular Tweets. What’s different is that an advertiser is paying to display the content to people that aren’t already following that advertiser on Twitter. Like ordinary Tweets, they will be liked, retweeted, and commented on. But they’re labeled as an ad: they’re going to always say “Promoted” within the lower left-hand corner. Promoted Tweets also can contain video and can autoplay in users’ timelines. If the video is a smaller amount than 60 seconds, then the video loops.

Promoted Accounts

Instead of promoting only one Tweet, this sort of Twitter ad allows you to market your brand’s entire Twitter account. It targets users who don’t already follow your brand and may help grow your business’s Twitter following. Promoted Accounts can be seen in potential followers’ timelines. The ad also will show within the Who to Follow suggestions and in search results.

Promoted Trends

Twitter’s trending topics may be a high-turnover list on Twitter’s right-hand side. this is often a set of the foremost popular topics and hashtags getting used in real-time. Users can interact with a Promoted Trend within the same way they’d interact with the other trending topic. What’s different is that the spot a brand purchases will display as ‘Promoted’ for targeted users. A Promoted Trend also will show together of the primary spots under the “Trends for you” section, both within the Explore tab and within the timeline. When users click on the Promoted Trend, they’re going to see search results for that topic with a promoted Tweet from your brand at the highest.

Promoted Moments

Think of Promoted Moments as Twitter story ads. Twitter Moments are often created on the desktop and are a curated collection of comparable Tweets that tell a story. This format means your brand also can share Twitter story ads that are longer than 280 characters.

Running Ad campaigns

Just similar to Facebook Ads Manager, Twitter also has an Ads Manager. Which can be accessed at https://business.twitter.com/en/help/campaign-setup/twitter-ads-manager.html

Choose a goal for the Ad campaign

Twitter lets you choose the goal that you have in your mind. It can be the advertisement for;

Awareness

Has two options Reach: which charges you according to CPM that is the cost per one thousand impressions, and Instream Video Views: You can run ads at the start of video available on the platform just like YouTube, you will be asked to pay for each video view.

Conversion

(Image Source: https://business.twitter.com/en/help/campaign-setup/twitter-ads-manager.html)

App re-engagements: Here you will be charged for each click user makes. If you want your app user to again open the app and use it, you can select this goal. 

Consideration



Video views: you would like people to observe your videos or GIFs. You’re billed for every video view.



App installs: you would like people to put in your app. You’re billed for every app install.



Website clicks or conversions: you would like people to travel to your website. You’re billed per click.



Engagements: you would like to maximize engagement together with your Promoted Tweets. You will be charged as per the engagement but only on the initial engagement.



Followers: you would like to create your Twitter audience. You’re billed for every new follower.



Set up a Campaign

(Image Source: https://business.twitter.com/en/help/campaign-setup/twitter-ads-manager.html)

You can set up the Ad name, timing, ad budget, and bidding type here.

Audience Targeting

According to the Demographics, language, etc. you can target them.

Choose the placement of your Ad

Just like Facebook and Instagram and Google gives you options to place ads, on Twitter you can do the same. 

Finally, now you can launch your Ad Campaign and also keep a check on your analytics. 

Read More: Twitter Business Model, Quora Business Model, Content Marketing, Marketing Strategy, Quora Marketing.

Read Also:

Business ModelsCompetitor AnalysisDigital Business ModelsDistribution ChannelsBusiness StrategyValue PropositionBrand BuildingSWOT Analysis

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Reddit Marketing

Some people find marketing on Reddit very outdated and obsolete, yet where Facebook and Instagram are today’s traditional marketing channels, Reddit has the nature of being unconventional amongst them. Reddit can be a great viral channel to cheaply amplify your brand and fill the top of the funnel.

Why should you go for Reddit Marketing

Reddit has a huge user base, top posts on Reddit are written under 120 characters of words, that means more information in a limited amount of time. People post their questions and ideas and they get comments in return, a documented survey done by the team of Foundation INC has found out that the posts on Reddit with questions have received more number of comments and the posts which did not have any questions associated with them received maximum upvotes. Reddit works very similarly to Quora and the Marketing technique is also somewhat similar.  

As we were discussing in the Quora Marketing section that you can attach links to the answers and you should always incorporate links in the sentences of your answer, the same can be done with Reddit Marketing too, rather these external links will drive your reader to the website you want them to visit. See the numbers listed in the graph

Reddit can be considered as one of the most efficient and huge Social Media platform which is used very less or is underutilized by the Digital Marketers. We have the experience of seeing very narrow niched users and marketers working on the Reddit platform for the advertising of products and services, so it is a good chance to take advantage of the platform. 

First, let’s understand Reddit as a platform

Just like Instagrammers and Twitteratis, people on Reddit are known as Redditors. Reddit is known for its Social News spreading nature and it is best used in that industry by Redditors. Just like Quora, there are forums created on Reddit, and the member of these forums post consistently on the platform. 

The other users are then shown the content and asked to post an Upvote if they liked the content, or Downvote if they didn’t. The posts with maximum engagement and Upvote will stay in the top position. 

As we just said that Reddit has a lot of groups/forums, it has given easy names for better classification of the forums, better known as Communities. Reddit considers itself as the first page of the internet, as written in their link. For example, r/politics discussed political stuff around the globe, r/technews will concentrate on the news about various technologies in and around, and so on. And since it has a mechanism of giving upvote and downvote to the content, you will be able to better research what people are liking and what are they refraining from. Reddit even creates a platform that functions to conduct discussions, debate on a particular topic, they respond to the questions, etc.

When you post valuable content, it becomes easier for the Redditors to give you upvotes and engage with your content which will then bring you a loyal customer base. We have seen that on Reddit people are very specific with what community they join and engage, so keeping that in mind you can design your Reddit Marketing Strategy.

How can you Market on Reddit?

There are a lot of ways by which you can successfully create a brand image on Reddit and Market to the Redditors, we have packaged a few for you;

Associate yourself with a Community

Reddit is all about communities and groups, so you need to associate yourself with a community and engage with the users there. Be specific with which community you choose to join, if your posted content does not feel relevant to the people there, they will stop engaging with your content and the rank will then go down.

Post consistently

When you join a group, the communities are all about giving and taking, so you should always have an ideology of giving out relevant information, adding value to the lives of Redditors. Rather than promoting your brand, business, product, or service, solve their queries, make their life easier, and as a marketer you very well know, how can you do that.

While these standards are all-inclusive (generally) over Reddit as a platform, you need to understand that every user has a community of their own and are involved in them, immersed in them, they require quality content, give it to them. Slowly, steadily, you will see people redirecting to your website and getting converted as loyal customers. 

Make your style

People are looking for humor, value, education, etc. you can know your style and post consistently according to what you like and what kind of target audience you are looking for. 

Productivity of Subreddits

There are a few situations where the subreddit you’re keen on is altogether too focused on or maybe too much targeted one. Like/r/videoediting . There’s very little activity going on in there, however/r/technews, /r/photography, and /r/news issues are emphatically flooding with entries. So you need to find a good option and use it according to your preference. 

Read More: Quora Business Model, Content Marketing, Marketing Strategy, Quora Marketing.

Business ModelsCompetitor AnalysisDigital Business ModelsDistribution ChannelsBusiness StrategyValue PropositionBrand BuildingSWOT Analysis

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Quora Marketing

Quora is among the most popular Q&A platforms, where people can post questions and get answers to any question. Quora is also a great content marketing platform, where it’s possible, with the right strategy to amplify your content and build a strong brand and convert traffic in potential customers.

Why should you choose Quora for Marketing?

There are a lot of ranking keywords available on Quora, a lot of groups formed in the name of “Digital Marketing”, “Digital Marketing Consultant”, “Online Business”, are already available and it can bring huge traffic to your website. So given an example when a Question is posted, “Which is the best strategy to grow Instagram?” You can post a few details about the answer and then try to chip in your expertise and about your business (If you are an Instagram expert), with that you can even attach your profile link or the link which will take the reader to your website. And similarly, there are thousands of questions available to answer. 

Being active on the platform is very important,  By responding to the questions on Quora that are in sync with your industry, you can picture your skills on Quora’s platform and create an image of your brand in the eyes of the readers. By this, we mean to say, you can impact the questioners and readers to know you better, when they will see more and more answers from you and that too quality ones, they will have a perception of you being the best, and then the gameplay is all yours. 

How can you get the best out of Quora?

On this platform, you are the problem solver. Imagine the Celebrity and TV stars, we become their fan by seeing their actions and acting skills on the television, and after that, if they associate themselves with a brand of fashion, gadgets, electronics, etc. we tend to purchase that, they become our influencers. The same analogy can be applied for Quora Marketing, become people’s hero, you don’t have to become Will Smith of Aladin but at the least, you need to start from the Will Smith of Fresh Prince. It may take some time for you to get noticed, but your content is never-ending, so the traffic will be never-ending.

Know your Audience on Quora

When you post an answer on Quora, you will be able to see the statistics of that particular answer. You will be able to see the number of views for that answer, how the people landed on this answer, was it just my usual internet surfing, etc. You should keep in mind all these stats and work according to this, your plan here is to become their hero and influence them so that they come to your website or profile.

How you write your answers on the platform is very vital

If you are not a Grammar nazi, become one. If your language is not a polished one or even a good readable form, people will stop reading your answers and it will create a bad impact among your readers, this will sooner or later be visible on your stats too. 

Quora comes with extensive Text Editing tools that you can use to write and format your answers. This gives a positive impression of yours on the reader and it makes it easy for the reader to glance, read, and imbibe what they see. Bullet form of writing or numbered writing for easy reading, Bold, Italics, etc. are some of the formatting tools, just as same as the Email or Gmail provides.

You should create links in the posted answer itself so that it is easy to read and doesn’t feel that you are trying to push sales. Rather than giving a separate link after the answer, try to incorporate the link within your sentences, easy?

Add an image to keep them hooked

People do read a lot of answers on Quora, but the answers which have images or photos attached to it get more reads, views, and engagement. 

When someone searches for something on Quora, they get a preview image and a preview text from the search results, just like any other platform, or say YouTube, the best post with the perfect picture gets the deal done. 

Get their eyes on you, get upvotes

As we discussed at the initial part of this section that, you should be very active on the platform. Answer as many questions as possible, understand their problem and answer it accordingly, answer the question right away, as quickly as possible but in the pursuit of time, do not lose quality. 

If you are giving a feeling of much relatability to the users, they will surely start upvoting you on the platform, and hence your influence will grow to altogether the next level.

Link your Social Media accounts on Quora

You have to become an influencer, you are impacting people on Quora, let them follow you on various other platforms where they will get even more ideas and plans about you and your business. Link your Quora account with various other social media platforms like Facebook, Linkedin, Twitter, etc. You must add your website too for better traffic. 

Do not lose the Quality of your answers

It is fine if you are not able to answer a few questions, it is completely alright if you are late to answer a particular question, but as we said earlier, do not ever post copied content or irrelevant answer to any question. Do not ever lose the quality of your answers, remember you are here to create an impact, keep it positive. 

Read More: Quora Business Model, Content Marketing, Marketing Strategy.

Read Also:

Business ModelsCompetitor AnalysisDigital Business ModelsDistribution ChannelsBusiness StrategyValue PropositionBrand BuildingSWOT Analysis

The post Quora Marketing appeared first on FourWeekMBA.

Digital Marketing PDF

You can read for free the full guide below, or simply download it:

DM-GuideDownload

Gone are the days when people used to put a 100 feet hoarding for their brand promotion and advertisement of their products and services. We have seen giants investing thousands and millions on the traditional marketing tactics, which rendered them results back then. But this is 2020 and things have taken a humungous swing from that time, we are talking about the time people used to rely on Traditional Digital Marketing strategies and action plans. No, we do not say that Traditional Marketing was a fad, and was not effective or worth the money invested. But if we compare that to the new age of Digital Marketing it is an outdated affair, an obsolete package which should not and cannot be used for your Business.

Let us understand the scenario with the help of a Business Branding idea. Given an example, you are running a shop where you make and sell desserts. Some of the most exotic ones and you are one of your kind. You are wanting people to know you and want them to drop by your cafe cum lounge and enjoy the amazing piece of happiness. 

You plan to put up a huge hoarding that displays details of your shop with some real mouth-watering and pleasing visuals, and maybe a discount offer too. You might know that these kinds of hoardings will not charge you peanuts, rather if the finances are not on point Business owners will only be left with peanuts. They charge a lot, and a lot is an understatement here. But how can you make sure that the footfall you are getting inside your cafe cum lounge is coming after viewing that advertisement you put up? You cannot even figure out how many people viewed it, liked it, or hated the ad. Yes! There might be some element of the Ad that the people didn’t like if you knew that you may have done changes too.

Also, with this, you won’t be able to see how many men, women, boys, and girls are viewing or liking your big fat hoarding. What are their interests, rather what is your clients’ interests, likes, dislikes? What are their demographics, psychographics, you won’t be able to document anything? And today’s new-age Digital Marketing and Online Business works on data and not on perception or ideology. So the problem here was not belief, it was the drawbacks and to overcome all of those Digital Media came into existence.

The rise of Digital Marketing

It has been almost more than 30 years, three decades we have seen exponential growth in the online business world and also in the ways Digital Marketing works. This is the age where people cannot live without the internet, cannot survive without mobile phones, tablets, cannot work their day out without their laptop or desktop PC. People are every day uploading millions of footage and data on their social media platforms, tonnes of searches and downloads are happening on Google every day. People engage with a lot of their age-old and new online friends and followers on a day to day basis. The eCommerce industry has seen a boom over some time and people’s purchasing capacity of products and services has taken a spike, whether it’s their needs or wants but the ability to make online transactions has been increased. And this is the best time for Brands, Businesses, Online coaches, Consultants, and Growth Hackers to be online and utilize the power of Digital Marketing, take advantage of the current machinery. 

To be honest, this eBook is not just a handbook that teaches you Facebook and Instagram Ads, but this will even show you the platforms which are less exposed to people and marketers, also business owners mostly go with Facebook, Instagram, and Google to fulfill their Digital Marketing needs. But platforms like Reddit, Quora, Twitter, etc. are also there you must know and available to publish and promote your business and sell your products and services online.

This book will explain to you the ins and outs of Digital Marketing, some of the topics may include Social Media Marketing, channels of products and services’ promotion, Quora Marketing, using TikTok for the benefit of your Business, Going viral with tweets and videos, and a lot of strategies that you can use for the benefit of your business. 

You might get a lot of articles, blogs, and other readable materials to learn and imbibe the advantages, disadvantages, ideas, and strategies related to Facebook Advertising, Google Advertising, etc. But here we are trying to go a bit further, walk the extra mile to show you various other available channels on the internet. Digital Marketing is all about telling a story with your brand, making a full proof indisposable funnel so that the customer goes through a journey where you add value to his/her life, make things better for them, solve their problems, entertain them, educate them, and a lot many things which depend on what industry you are working in and what is your niche. 

Understanding the idea of Digital Marketing 

Whether you are a Service based company or you are into sales of products, be it manufacturing or trade. Your main idea of running a business is generating revenue and making a change in your market. Now how will you reach the target audience of your choice, how ill the audience be able to see you as a brand in the market, how will the transactions happen? Your communication vehicle in the new era is Digital Marketing.

Today brands and businesses in the new age are using the technology, taking advantage of the platforms available on the internet and making good sales, and generating appropriate revenue out of it. Mobile applications, websites, social media platforms, forums, Facebook pages, Facebook groups, promotions can happen anywhere and everywhere and to do this you have to create a Digital Marketing Strategy.

Digital Marketing Strategy: How to create one?

Creating a Marketing or a Business strategy can be different for different brands and businesses, if you think that you can rig a game of copy-pasting someone else’s ideas, some other brands marketing gimmick, or the strategy with which they work, you will not see any fortune for your business. You see it takes time to build a business fortune and hence you need to be patient with the Digital Marketing Strategy, you should be investing the maximum amount of your time here. If you take this step with proper execution, fifty percent of your job is done there. Yes! It is true, to build a strategy it may take some time, to take the initial step you may feel a bit frustrated but this is the time you are making your business learn. And you must know are learning with your business.

It may seem a bit difficult to create a bulletproof Digital Marketing Strategy, but we have subdivided the process into a few steps, easy to understand, simple to execute, so let’s check it out.

Create your Buyer’s Persona

To build a business you must know who is your target audience and where is your target market located. The buyer’s persona or Customer’s persona is something like an actual human being, consider calling him/her as your best friend, you know everything about them, rather you need to research to know everything about them. This can be considered to be the most time-consuming step and if this is done, next all the steps will be in a proper flow.

You need to ask yourself a few questions like;

Who is your target audience



Where are they located?



What is their age group?



Are they female or male or you want to target unisex?



What are their likes, dislikes?



Are they interested in your product/service?



What are their demographics?



What is their psychographics?



Which platforms are your people most active on? etc.

When all these questions are answered, you are done with the first step of creating a Digital Marketing Strategy.

Figure out your goals

Your goal with the marketing strategy should be decided well in advance. So for a particular product launch, you want to make sure the maximum number of people join in for a conference call and a webinar event. So possibly there can be a minimum of two strategies. One, you run a lead generation campaign, collect the data, call everyone, and close the deal. Another option could be running a campaign that asks your audience to join in for the event by paying a small amount as a registration fee. 

Cent percent, the second option is less time-consuming but for that to be pulled off, your storytelling, copywriting, and social media creative needs to be superb, so good so that the user gets converted.

You need to make sure your goal is set and then you can move ahead.

Write a fantastic copy 

Your prospective consumer will convert when the copy you are writing the content that he reads is touching for them, doesn’t matter it is a touch of emotions, or you are entertaining them or educating them, you need to add a bit of value to sell your product/service. 

Given an example, if you are a Travel Agency, you can create a blog and write about international replacements of the monuments and most visited places, ten places to visit when you are in Italy, etc. etc. Your content should be SEO based so that the reach of the content is also on point. 

Create engaging Ad Media Creatives

When a person is scrolling down the aisle of a website or a social media page, you plan to keep them hooked. Even before reading what’s there in your copy or what content is written, they will watch your Ad creative. Now, this is the most vital step, you can shoot up your engagement by working hard in this step. It may ask you for a bumper bonanza of creativity, but that can be learned in the run of time.

Choose the right platform

If you are a hip fashion wear brand, advertising on Linkedin is not for you. You should be choosing Instagram or Facebook for the promotion of that kind of product. So in this manner, you need to select which platform works right for you and if you are confused between two to three platforms we suggest you take some recommendation from an expert Digital marketer, by this, you will save a bunch of your effort, time, and money too.

Keep a close watch

The beauty of new-age Digital Marketing is they provide you reports, analytics, enough data for you to tweak into your sales funnel or your Digital Marketing strategy. And this was the thing that was missing in the traditional marketing process.

You should never underestimate the idea of analytics, keep a close watch on the execution of your strategy and you should always after time try to change the things which are not in favor of your business.

Hereafter, we will be getting into the precise Digital Marketing process of Quora, Facebook, Reddit, Instagram, Twitter, etc. So buckle up, good things are coming your way. 

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