Jesse Stay's Blog, page 5

Social Media Marketing By Age

Even if millennials are stereotyped as the “selfie” generation that lives on social media, they aren’t the only audience on there. In fact, if you think they are the generation that spends the most time on social media, you would be mistaken!

Here’s some information from the Sprout Social Q1 2017 Data (unless specified as otherwise) to help you figure out how to target, interact with, and ultimately influence your ideal audience!

Millennials (Ages 18-34)

Amount of time spent on social media each week: 6 hours and 19 minutes (2016 Nielsen Social Media Report)
Main social media channel: Facebook (33%), Instagram (22%), Snapchat (15.8%)
When they follow brands: 48.6% of millennials follow a brand on social, and 58.9% follow a brand before they purchase their products/services.
Brand interaction: As followers, 38% seek amusement, 42% percent seek information. Also, 30% of millennials engage with a brand on social at least once in a month.
What will turn them away: Millennials are more likely to leave when annoyed, or have a bad experience with the brand.
Conversion: 60% of millennials become likely to purchase from brands they follow.

Generation X (Ages 35-49)

Amount of time spent on social media each week: 6 hours and 58 minutes (2016 Nielsen Social Media Report)
Main social media channel: Facebook (64.7%), Instagram (10%), YouTube (10%)
When they follow brands: 48.8% of Gen X follow a brand on social, and 50.4% follow a brand before they purchase their products/services.
Brand interaction: A great audience for deals and promos! 32% of Gen X will engage with a brand on social at least once in a month.
What will turn them away: Will leave when annoyed, especially by spam. Unlike other generations, they are 160% more likely to leave when offended.
Conversion rate: 67% of Gen X become likely to purchase from brands they follow.

Baby boomers (Ages 50+)

Weekly time spent on social media: 4 hours and 9 minutes (2016 Nielsen Social Media Report)
Main social media channel: Facebook (65%), Google+ (10%) and YouTube (8%)
When they follow brands: 24.5% of baby boomers follow a brand on social, and 55% follow a brand before they purchase their products/services.
Brand interaction: Looking for deals and promos primarily, but with interest in more information. Only 14% will engage with a brand on social at least once in a month.
What they hate: There is almost zero toleration for spam.
Conversion rate: 51% of baby boomers become likely to purchase from brands they follow.

For more information, visit the full article on exclusive.multibriefs.com

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Memes: Should You Use Them In Your Social Media Marketing?

Besides videos, memes have been king of content on social media for quite awhile now. However, its hard to know whether or not they would be appropriate for your business. Would using them be funny and engaging, or appear unprofessional? When it comes to memes for business pages, the results generally range from successful to catastrophic.

If you want to know whether or not you should use memes for your social media business pages, here are a few things to consider:

What’s your target audience? Memes generally work best for younger, nonprofessional audiences.
Do you know the meaning behind the meme? Is the given meme commonly used for something sarcastic, offensive, or inappropriate? If you don’t know the common theme behind a popular meme, don’t use it!
Is this meme still relevant? Some remain evergreen, others are no longer popular and outdated.
Does your meme look too much like an ad? Memes are meant to be funny or invoke an emotion. Keep any promotional messages to the written text of the post.

Learn more at lifehacker.com

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Consistency is Key, Here’s Why

No matter how great your content is, or how professional your PR may be, if you aren’t consistent you won’t be able to get the intended results! Your audience is only going to engage with your content if they know when they are going to get it, and are only going to engage with your brand if they know they will get a response.

For this reason, many brands struggle as they try to grow followers on their social media accounts. They will answer messages and post several times on a random day, but then go silent for two to three days after.

For more information about why you should be consistent with your social media efforts, see the full post on socialbarrel.com

 

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5 Social Media Innovations Retailers Need To Try!

Over 84% of American smartphone users look up products online before purchasing! Consumers are turning more and more to e-commerce as time goes on, and you need to stay in the loop. Sales went up to $394.9 billion in 2016, that’s a 16% increase from 2015!

Thus, here are a few social media and e-commerce tools to try to step up your marketing:

Pinterest Lens is a discovery tool will show consumers related goods based off of what they are pointing their camera at!
Like to Know It lets users take then upload screenshots of clothing from their Instagram feeds and make purchases!
Instagram itself now has a “shoppable tags” feature. This lets users press a button that gives product descriptions, prices, and a “shop now” option!
Polyvore allows you to create collages of products from different retailers, and shares details as well as a link to purchase!
Masterpass Facebook Messenger Bots is the result of a union between Facebook and Mastercard to let consumers complete transactions over Facebook Messenger. Not only can they research the product, but have it shipped right then and there!

For more details on how to utilize these tools, visit blog.hootsuite.com

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Snapchat Mistakes & How to Fix Them

If there’s one thing social media content needs to be, its eye-catching. The moment your content pops up, it needs to grab the attention of your customer and prompt them to react or respond!

This is especially important on apps like Snapchat, where there is constant, popping, in-your-face content and its easy to be forgotten in all the noise!

So if you’d like to stand out on Snapchat, here are a few things you can improve:

Shorten your Stories (to ten snaps or less)
Keep Stories short, but still long enough to be informative
Spread Stories throughout the day, don’t overload!
Include a CTA (ask audience to reply, screenshot, or visit a website)
Keep Stories unique
Change up, and be creative with your Stories!
Make your Stories enjoyable with or without sound
Track click-throughs and ensure that followers enjoy your Snaps!

For more information, see the full blog post on blog.hubspot.com

 

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Live Video: The Future of Social Media Marketing

Live video streaming has become huge on Facebook and other social media apps. Why? Because its easy to do, and creates a both immediate and authentic experience between the user and their followers!

Not to mention, if you’re a business, this grabs the attention of your followers on the spot, and humanizes your brand.

Here are a few reasons you should take advantage of it:

Video is more popular than text posting
Creates more of an emotional/human connection
Its cheap (if not FREE)
Its a hit with millennials

For more information, see the full post on socialbarrel.com

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How to Set Up Ads in Facebook Messenger

Facebook Ads are one of the most efficient and cost-effective ways to target your ideal audience and promote your brand! Have you ever thought of utilizing Facebook Messenger ads specifically? These ads provide a more quiet, and personal  advertising experience for your potential customers!

Unlike most newsfeed ads, Facebook Messenger ads take users directly to Facebook Messenger to either ask questions, get feedback, or claim rewards once the user has clicked the CTA (called-to-action) button!

To set up an ad in Facebook Messenger, complete the following steps:

Go to Ads Manager, then create a custom audience
Set up the Messenger Ad Campaign
Create the Messenger Ad

For the full illustrated tutorial, visit socialmediaexaminer.com

 

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Changes to Make for Your 2017 Social Media Plan

When it comes to social media, the one thing that never changes is the fact that its always changing. Facebook, for example, announced at this year’s F8 Conference that they will be finding ways to implement augmented reality into their platform, what a feat! Not to mention, the engagement algorithms on Facebook and other channels are as fickle as the weather.

That being said, if you ever hope to be able to market on the ever-changing platforms of social media, your strategy will have to evolve and adapt right along with it!

With the latest advancements that have occurred, here are 5 key changes a marketer may have to consider making to stay on top in 2017:

Experiment with live video
Start paying to promote your content
Make content more interactive (and different)
Install a customer service chatbot
Encourage employees to get involved

For more details, visit forbes.com

(Photo source: marklives.com)

 

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Instagram Stories: How to Use Them For Business

Are you advertising on Instagram? If not, you should be. Although Instagram wasn’t always ideal for marketing, Facebook has integrated more and more marketing focus into the platform. Not only has it become more marketing-friendly, but it just reached 700 million users!

One of the most recent gifts Instagram has given to marketers, is the use of Instagram Stories. This feature lets businesses of just about any budget create full-screen Stories ads to be delivered to a well-targeted audience!

Here are three key ways to use them:

Drive brand/product awareness
Create user-generated content
Announce sales/deals

For more information, visit socialmediaexaminer.com

 

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Twitter & Bloomberg Partner For 24/7 News Streaming!

Congrats to Twitter for finding its first partner to implement 24/7 television streaming: Bloomberg!

Twitter has been a major news source for social media users for a while now, but this is one way they’re really stepping up their game!

In case you don’t already know, Bloomberg is a global news outlet – and it will be streaming news just for Twitter ’round the clock!

“It is going to be focused on the most important news for an intelligent audience around the globe and it’s going to be broader in focus than our existing network,” said Bloomberg Media’s chief executive officer, Justin Smith.

For more information, visit marketwatch.com

 

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