Jesse Stay's Blog, page 4

6 Tips For Running Your Best Social Media Influencer Marketing Campaign

Did you know that businesses that run influencer marketing campaigns have gained a 37% better retention rate? A Forrester report revealed that 80 percent of all B2C and B2B purchases involve recommendations through word-of-mouth influence!

If you want success in social media influencer marketing, here are a few tips to utilize:

Target Your Audience

What is the environment/culture of your audience?
Who do they associate with?
What is their passion/priority?
What concerns them?
What will they gain with your product/service?

Set Goals

Reach/Views
Engagement
Follower Growth
Sales

Let The Influencer Woo Their Audience

Have them create content
Credit and tag them in every opportunity
Make it about them

Don’t Always Go For The Most “Popular”

Go for the one who has the most favorable, and specific audience for your product/cause/service
Don’t waste money on reaching those who wouldn’t be interested
They will be more likely to let you take control

Collect Analytics As You Go

Track results during to know you can improve your campaign
Track after to determine the overall success of the campaign

For more details, see the original post on forbes.com

 

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The Top 10 Must-Do’s For Growing Your Social Media

Whether you’re a social media marketing extraordinaire or just starting with your business, these are your “Ten Commandments” for marketing on your social channels!

If you want to build up the reputation and community of your brand online, you must:

Listen to your audience and plan content accordingly.
Target those who would be most interested, and let it expand from there!
Put quality over quantity. Even if its less, its more effective.
Be patient and persistent in growing your brand presence! It won’t be overnight, but it will be worth it!
Direct back to your website to get the full ROI (return on investment) from your social media marketing. 
Connect with influencers who have audiences that would be most interested in your product/service!
Focus on creating engaging content THEN conversions. Nobody wants to listen to a salesperson every day!
PR is priceless. Communicate with your followers, partners, and everyone else who is feeding into your success!
Be consistent in content and communication
Publicly talk about those who talk about you! Say Thank You to your supporters!

For more information, check out entrepreneur.com

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6 Tips For Sharing Your Blog On Social Media

Its no secret that content marketing is growing fast in the digital age of marketing. Its primary use is for engagement between the brand and its consumer, and the faster it pops up on search engines, the better!

Which is why its vital that your blog reaches all the criteria it can to stand out on social media. Social media is one of the most prominent digital marketing platforms we have today, and you can’t afford to let your content get lost in the interwebs!

Here are six ways to make your blog more social media-friendly:

Add social media “Sharing” buttons to all your posts
Make sure your title is eye-catching
Keep all content relevant with all the latest news stories and updates
Reward users for sharing your content (giveaways, promotions, public mentions, etc.)
Share content that solicits a reaction, users will share what moves them!
Include a CTA (call-to-action)!

 

See the full post on business2community.com

 

 

 

 

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Make Your Brand Heard Above the Social Media Crowd

As the need for social media marketing rises, so does the noise as each major brand fights to utilize it. Its becoming easier than ever to have your brand lost in all the commotion. Here are a few steps to take to make your brand heard:

1. Optimize Brand Social Posts

Use quality imagery, compatible with size recommendations
Tag and utilize relevant hashtags whenever possible
Test different forms of social content for engagement

2. Find What Makes Your Audience Tick

What are their primary interests/concerns?
What content is most engaging to them?
What solicits a reaction?

3. Stand Apart

What makes you different? Tell them!
Speak directly to your target audience

4. Use the Right Channels

Monitor each conversation
Reach out to influencers
Get your audience to share it with their friends

5. Don’t Just Sell to Them, Inspire Them

Work to engage your audience, then throw in the occasional push to purchase/sign-up.
They aren’t on the channels for you or your product. They’re on it for themselves. Give them something to keep them interested.

For more information, see the original post at searchenginejournal.com

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The Need For Social Media In Ecommerce

In today’s world, ecommerce is only growing. Retailers such as Wet Seal have had to close their doors as more and more flock to the internet market to purchase clothing and other products.

For this and many other reasons, social media marketing has become vital. According to a study by the Pew Research Center, 70 percent of adults are on Facebook. Not to mention, 70 percent of these users log in daily- and these numbers are only growing. Mark Zuckerberg himself has even been advocating to provide free internet use for third world countries.

Social networks are also evolving with new features and tools to grow the presence of your brand.

Here’s a few ways you can take action:

Choose platforms based on your target audience
Utilize quality content in representing your business
Involve your customers and their purchases in your social media
Practice community-building as you grow your audience

For more information, see the full post on socialbarrel.com 

 

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Social Media Can Make Or Break Your Brand

First, let’s get one thing clear: you need to be on social media. In this day and age, your most cost-effective and influential marketing is here.

However, you need to put social media in the hands of someone who knows what they’re doing. Make sure that whomever you put in charge, is both well versed in your brand and has proven social media expertise. Doing so will help protect you against the following dangers:

Social Media is instant and is used for instant gratification. It waits for no one. Make sure that you social media presence is consistent in both content and PR. Answer messages as soon as possible!
Reputations are easily ruined on social media. It used to be that if a customer had a negative experience at a restaurant, they would tell maybe three friends. In the age of social media, three just became three thousand.
PR is priceless regardless. However on social media, this requires significantly more monitoring. If anything you post is coined as offensive or is easily misunderstood, chances are thousands have already seen it before you could fix it. Post with caution and be ready to post immediately in times of crisis such as when a public story or attack is made against your brand.

For more information on how you can both uplift and protect your brand on social media, see the full post on smallbiztrends.com

 

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Create B2B Facebook Ad Images That Work!

When it comes to Facebook Ads, imagery is everything. If there’s anything that will cause a follower to stop and engage, its an eye-catching image. Using the right images could greatly impact the success of your ads and improve the cost per click!

Here are five pointers on creating B2B Facebook ad images that we can guarantee will improve your results:

Use a dark background
Make a clear call-to-action
Show scenic/exciting locations in your images
Include Infographics/charts/data
Only use very clear fonts (sans serif)

For the full article, visit socialmediaexaminer.com

 

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Social Media Marketing For The Future

Social media has changed over the years, and will continue to change as long as it exists. Why? Because as times have changed, social media platforms have adapted and changed with them. One example of this, is Mark Zuckerberg’s new focus on augmented reality as announced in Facebook’s most recent conference.

Have you been able to keep up? If not, here is a great place to start! Use these pointers to modify your social media marketing strategy and make it relevant again!

Utilize Live Video

Ensure you have a good connection while recording
Check the quality of your sound
Have an eye-catching headline
Promote your live stream in advance
Keep the video and use clips and GIFs of it for future use

Engage With Influencers

Utilize an effective social media marketing agency
Reach out to and build a relationship with influencers
Make sure both you and the influencer are getting what you want

Content Is King, Make Sure Its Quality

We’ll say it again: utilize live video
Test different forms of content and see what resonates best with your audience
Create original imagery

Use live video streaming for blogs and podcasts

See the full post on Business2Community.com

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5 Tips You Need To Run A Successful Social Media Campaign

First, let’s get one thing straight: Campaigns are your fastest route for increasing social media engagement. That’s why it seems like every major brand out there is launching one! Although there may be many publicized “reasons” to run these campaigns, such as a celebration, product launch, etc., the main goal in mind is always to get the brand out there and engage potential customers/clients/donors.

Thus, here are 5 tips to run said campaign that you can’t go without:

Set (measurable) goals!
Target audience, and choose social channels accordingly!
Engage with your participants, and share how they are getting involved!
Be consistent with your content.
Measure and modify your campaign as you go!

For more details, see the full post on entrepreneur.com

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4 Must-Do’s When You Launch Your Social Media Strategy

In this day and age, if you’re just now starting on social media for your business, you’re just now starting your business in general. Of course, everyone knows that when it comes to starting and running a business, bringing in customers is crucial. Lucky for you, social media has become the #1 most cost-effective and essential means of attracting and keeping customers. Through social media, even in the early stages of development when budgets are tight, brands can get the customer base they need to flourish!

Here are the 4 must-do’s when starting your social media strategy:

Get Your Brand An Account On All Social Platforms
Reach Out To Customers, And Respond
Tag, And Begin Public Partnerships/Connections With Like-Minded Brands
Employ Someone (A Manager Or Contractor) Who Has Proven Experience And Expertise In Social Media

See the full article on entrepreneur.com

 

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