Jesse Stay's Blog, page 3

There’s A Natural Need For Approval On Social Media, Here’s How to Utilize It For Your Strategy

Humans have a natural need for approval, and this is most evident on social media. People don’t spend hours on these social networks posting both personal and public status updates, pictures, videos, etc. for the heck of it. They do it for the attention! They want to appear happier, healthier, wealthier, funnier, smarter, etc. and for everyone to adore them for it. Which is why those of us who market on social media need to learn how to utilize it!

Here are a few ways:

Share Positive Product Reviews 

In today’s virtual world, the first thing customers do when hearing about a new product is plug it into a search engine and see if others approve of it as well. They do this on social media too! When you get positive reviews on your product, service, or cause, share those reviews for a more authentic person-to-person method of advertising!

Publicly Connect With Infuencers 

Find a relevant influencer who’s audience would love you! The positive words this influencer will share on behalf of your brand and your product/service will help you connect with this audience better than almost anything!

Encourage Social Media Sharing 

Word-of-mouth-marketing will always be more trusted than any other. If your friends think its great, chances are you will too. Individual sales/donations are just individual sales/donations and are only good for that moment. By encouraging these customers to share on social media, more will hear about what you have to offer, closing that many more sales/donations.

For more information, see the original post at adweek.com

 

 

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3 Ways Social Media Can Improve Your Google Search Ranking

Although Google has always been reserved about how its search ranking algorithm works, there is no doubt that it takes social media into account! One example of how this is in top-ranking websites. These websites always have a strong social media presence.

Here are a few things to do on social media to help you boost your google search rankings:

Building relationships with your customers so they engage with your brand
Sharing links to your website (for your followers to share with their followers)!
 Creating content that could go viral

Here’s how to get started:

Create accounts for your business on social media platforms according to the audience you are trying to target.
Share engaging content, most of which linking back to your website .
Ask your audience to SHARE your content! The more popular your content becomes, the more hits your website will get, and the higher up the google search engine ladder you’ll get!

For more information, see the original post on webpronews.com

 

 

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3 Ways to Use Facebook Live For Marketing

Right now, live video is the King of Content. There’s nothing quite as eye-catching as a video of current events happening right before your eyes right as they happen!

Anyone who markets knows that this is a feature that can’t be taken for granted! Here are 3 ways you can utilize FB live streaming for your marketing strategy:

Partner and live stream with an influencer who’s relevant to your brand.
Broadcast where your audience wishes they were! This could include a groundbreaking event, a landmark, or any other place that a follower wishes they were at that very moment!
Live stream a recurring show! Keep the talks consistent in both topic and posting. This way your audience knows what they’re getting and when to tune in!

For more information, see the original post on socialmediaexaminer.com

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B2B Marketing With Social Media

Social media has had a huge effect on businesses, and continues to do so. Why? Because businesses and their marketers can not only find, but target their potential customers for very little cost!

Thus, its obvious why B2C (Business 2 Community) marketers need social media, but what about B2B (Business 2 Business) Marketers?

Here’s how B2B marketers can and should utilize social media marketing:

Lead Generation 

Although most FB users are not B2B clients, no other online resource provides the same opportunity! Especially when it comes to a business-focused network like LinkedIn! This is a great place to connect with your future partners and/or clients! According to Statista, LinkedIn had 467 million active users in the third quarter of 2016. Think of how many could be potential leads for your business!

Inspiration For Content

Content marketing is the name of the game right now, especially when it comes to online advertising! Analyze relevant social channels and identify interests, trending topics, and other information that is of interest to your audience! Keep the content high in quality and watch as your followers (including your business partners and clients) share it on their own business and personal pages!

Link Building

Especially when it comes to B2B marketng, link building can be more easily done on social media than by any other method, thus providing an increase in traffic to the B2B sites through social media marketing! Not only will these invites to your website be displayed to all of you followers, but they can also be shared with others! Just make sure the content containing your link is shareable (interesting/relevant)!

For more information, visit business2community.com

 

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3 Tips to Utilize Social Media Locally

Although social media gives you the opportunity to market on a global scale, there is also a great deal of value in keeping a focus on your local audience (meaning, those who are within proximity of your business). Did you know that 88 percent of your potential consumers trust local reviews just as much as they do the recommendations they are given in person? 

Because your business is closer, your brand naturally becomes more relevant to your local audience. However keeping a balance between your local and international marketing can be a challenge.

Here are a few tips:

1. Don’t Forget Your Smaller Clients

FB users engage with local pages three to four times more than with global pages. For this reason, local pages grow at twice the rate! You will create a greater influence within those in your area, don’t take them for granted!

2. Stay Authentic

Empathy and personality posts go a long way in marketing, especially on a local scale. Be anxiously engaged in the concerns that are shared within the followers of your area.

3. Keep Communication Constant

Acknowledge your local customers often for what they do to keep you in business! Answer their messages within one hour, and address conflicts or complaints instantly. Word will spread like wildfire in your tiny community if you don’t address issues in a timely and appropriate manner.

For more information, visit chiefmarketer.com

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5 Steps to Take For A Successful Social Media Marketing Plan

When it comes to marketing, strategy is everything- and a good strategy is only the result of goal setting, thorough research, and calculated risks (especially when it comes to your budget).

Here are the steps you need to take for an effective strategy:

Think of What Would Improve Your Brand Most

Do you need to increase to your website traffic?
Do you need to reach a certain audience?
Do you need a better method to inform your consumers?
Do you need to re-engage your audience?

Scope Out the Competition

Which channels are they most active on?
What content are they using? Is it effective?
What is their posting schedule?
What are they doing that’s working? How can I improve upon it?

See How Social Media Could Improve Other Departments

Marketing: New product launches and other campaigns/promotions can be run on social media!
Sales: Social media can be used to find real prospects, assist them in their purchase journey and acquire customers. If you promote sales with good social media content, they could exceed their quotas!
Human Resources: Linkedin has always been a great hiring spot for recruiters, but now even Twitter and Facebook profiles are becoming great resources!
Customer Service: Most people nowadays share their product/service experiences on social media, and are more comfortable messaging than calling!

Target Your Audience

What demographic of people would be most interested in your product?
What are their likes/dislikes?
What are their concerns? What would get their attention?
What are their social media tendencies?

Form A Strategy Around Your Goals

Have your content reflect your goals and the plans you have for your brand. Make a calendar for the campaign period
Think of how to get your audience to help accomplish those goals
Calculate the risks and benefits of different marketing techniques, see if your budget is sufficient

For the original post, visit searchenginepeople.com

 

 

 

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World Leaders Use Twitter Most, Study Shows

As brands decide what platforms they will invest their marketing budget in, too many are skipping out on Twitter. However, if you want your brand to have international reach and influence, this platform is still where you need to be.

Here’s a few facts:

Twitter is used by 276 government leaders across 178 countries, and represents 92% of the United Nations, states a “Twiplomacy” study by Burson-Marsteller.
Pope Francis takes the lead on Twitter with a combined total of 33,716,301 followers. Second place goes to United States President Donald Trump (30,133,036 followers). The third runner-up is Indian Prime Minister Narendra Modi (30,058,659 followers).
Facebook comes in second for the most popular social channel for world leaders

For the full article, visit business2community.com

 

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5 Examples of How NOT to Market on Social Media

There are more than 2.8 billion social media users worldwide. In fact, 83 percent of Americans alone are on social media. So, getting the ROI you need from social media should be easy, right? Nope. According to Simply Measured, 60% of businesses aren’t getting the ROI they are supposed to.

Although there could be many reasons for why this is, the most prominent is a weak, or complete lack altogether, of strategy. Nothing will kill your social media game faster.

Thus, here are a few social media DON’Ts for you to avoid for a solid strategy!

Relying on spending large sums of money instead of setting goals and making a plan for the best possible ROI
Spending money on new content, only to share once on one channel
Failing to test content, and implement the results in future content creation
Being unprepared to keep up with growth- especially in terms of PR.
Only targeting those already following you. Growth is the goal on social media!

For the original article, visit adweek.com

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When Artificial Intelligence & Social Media Meet

As we move forward into the future, two tools are getting the spotlight they deserve for their promising ROI and growth potential. These tools are social media and artificial intelligence!

Over 2.5 billion- approximately 1/3 of the planet- is on social media. As far as AI goes, a prediction from Forrester states that investment into AI is expected to grow by 300%. You can’t afford to ignore either of these advancements if you want your business to thrive as time goes on. Yet, there are examples where the two have already come together!

Here are a few examples:

Slack Bots

Slack bots help predict the likelihood of a piece of content becoming successful. It will also help you find other forms of successful content on your channel!

Facial recognition

Facebook is not only the leading social media platform, but has taken a keen interest in AI. This especially evident in how they have used facial recognition for tagging in pictures.

Management

As social media grows, so does it maintenance. Creating and releasing content, scheduling, PR, advertising, and so on is becoming very time consuming for marketers. Luckily AI is now taking a role in analyzing content for them through various social media support tools!

Customer Service

According to a study, most customers want to interact with brands through messaging these days. Many of these messages will come through social media and AI is here to help.

On Facebook there are chat bots that will give followers an immediate response when they message the business, redirecting them to where they need to go! AI will also help marketers prioritize messages, and even identify trolls from real users!

A High Volume of Better Data

Any successful social media marketer knows that listening to their audience and learning their preferences is crucial in planning content. AI helps them get the insights they need from the social platform data.

For more information, see the original post on thenextweb.com

 

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6 (of Many) Reasons Why Your Brand Can’t Disregard Social Media

You need to start budgeting for social media marketing and advertising. Let’s start with a couple fast facts:

70% of adult internet users are on social networks
Social media directs more traffic to websites than Google

Still not convinced? Here are 6 (of many) key reasons why you need to update your strategy:

1. Social Media Has the Greatest Reach

It can reach hundreds of people within hours, and tens of thousands (possibly hundreds of thousands) of people within a month!

2. Social Media Is the Most Affordable & Gives the Best ROI

Social media is tremendously cheap compared to most traditional advertising (newspapers, billboards, magazines, etc.). For the amount of reach and website traffic you get, social media marketing budgets are well spent and affordable for most businesses!

3. Social Media Increases Website Traffic & Promotes Visibility

Once again, social media directs more people to websites (where your product/service is sold) than search engines themselves!

4. Customer Service Is Needed On Social Media

Poor customer service drives away 66% of consumers worldwide, and 78% of those who complain on Twitter want help within the hour. Get on it. 

5. They WANT to See You There!

71% of consumers are impressed by high reviews on social. 93% check social media for reviews before purchasing

6. Your Customers Are Waiting For You On Social Media

41% of consumers (who spend 2 hours or less on social) made at least $500 in purchases just in the last 12 months.

For more details, see the original post at business2community.com 

 

 

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