Jock Busuttil's Blog: I Manage Products, page 32
August 12, 2020
5 product leadership lessons learnt from the UK’s Ministry of Justice Digital team
Between 2014 and 2015, I was head of product for the UK’s Ministry of Justice Digital team. Just after I gave a talk on a converted cinema stage with an absolutely massive screen in Zurich, Switzerland.
I talked about the 5 product leadership lessons I’d learnt about digital transformation and working with autonomous, empowered delivery teams. It’s called Digital Justice and you can watch it below after the break. There are also slides and a full transcript under the video.
...
August 4, 2020
Q&A: How do I make my CV stand out?
I’m asked questions about product management from time to time. Here’s one I’ve answered recently:
Hi Jock,
Thanks for your message. I was reading your book, Practioners guide to Product Management and I could really relate to a lot of what you have written from my experience with PM.
I am currently looking for a new PM role but there is so much competition because of the pandemic. I have seen 300-400 applications for each position. I talked to someone at Facebook and they said that my profile ...
July 22, 2020
How to measure product management – ProductBeats talk
I gave a talk on Tolpagorni’s ProductBeats weekly webinar series about how to measure product management. Slides and sketchnotes after the break!
How to Measure Product Management – ProductBeats July 2020 from Jock Busuttil
Magnus’s write-up of the talk is available behind a login page on ProductBeats’s Haaartland page, but it’s free to sign up.

July 21, 2020
72: All the world’s a stage
Jacques to Duke Senior
All the world’s a stage,
William Shakespeare, As You Like It, Act II, Scene VII
And all the men and women merely players;
They have their exits and their entrances,
And one man in his time plays many parts,
His acts being seven ages.
The other day, I was asked how to launch a product successfully. Two competing responses sprang to mind: the way I would have answered a couple of decades ago and the way I actually suggested.
The old way of launching a product
When I f...
July 14, 2020
Q&A: What’s the best way to focus teams on outcomes not outputs?
I’m asked questions about product management from time to time. Here’s one I’ve answered recently:
What’s the best way to help agile teams move away from feature delivery to focus on outcome over output?
From my experience, the elephant in the room seems to often be we don’t know enough about the problem and we haven’t done enough research. The team is eager to build stuff and are clearly worried about the unknown of the discovery process.
How can we get better at doing research to find opportu...
July 1, 2020
Upcoming live talks – July 2020
I’ll be giving a couple of live talks this month in Sweden and Australia. Unsurprisingly, I’m giving them virtually. So while I won’t have the pleasure of seeing lovely people and far-off places in person, this gives you the opportunity to listen in.
Read on for talk details and how to attend.
Tuesday 21st July: ProductBeats Weekly Webinar

Tolpagorni runs ProductBeats, a community of product people based in Stockholm, Sweden. I’ve known their Founder and CEO Magnus Billgren for ...
Upcoming live talks
I’ll be giving a couple of live talks this month in Sweden and Australia. Unsurprisingly, I’m giving them virtually. So while I won’t have the pleasure of seeing lovely people and far-off places in person, this gives you the opportunity to listen in.
Read on for talk details and how to attend.
Tuesday 21st July: ProductBeats Weekly Webinar

Tolpagorni runs ProductBeats, a community of product people based in Stockholm, Sweden. I’ve known their Founder and CEO Magnus Billgren for ...
June 30, 2020
Q&A: What’s the name for ‘continuing to find product-market fit’?
I’m asked questions about product management from time to time. Here’s one I’ve answered recently:
Do you have a term/name for continuing to find/refine product-market fit?
Or is product-market fit something you find once and then ignore after you found it?
Is there a term you’ve run into that talks about it as an ongoing process? Specifically as it relates to innovation or disruption (market changes).
DM
In my view, product-market fit is a bit of a moving target for a few reasons:
Ear...
June 24, 2020
June 23, 2020
71: The PMO strikes back
Sometimes I feel that each time product management practice evolves to empower and trust delivery teams more, there’s a corresponding response from the world of bureaucracy and red tape to re-establish oversight and enforce a rigid, one-size-fits-none process.
Okay, okay, so maybe likening the Project Management Office (PMO) to the Empire hunting down the Rebel Alliance is perhaps a teensy bit combative. But it’s how I feel sometimes. Just don’t let my desire for a weak pun give you the wrong...
I Manage Products
It's probably worth pointing out that my articles reflect I Manage Products is Jock Busuttil's blog for product managers and marketers to learn about product management from the ground up.
It's probably worth pointing out that my articles reflect my views only, not those of the poor people I've convinced to employ me. ...more
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