Bryan Rombough

“It is important to record that the ‘Keep Calm and Carry On’ poster was never mass-produced until 2008. It is a historical object of a very peculiar sort. By 2009, when it had first become hugely popular, it seemed to respond to a particularly English malaise, one connected directly with the way Britain reacted to the credit crunch and the banking crash. From this moment of crisis, it tapped into an already established narrative about Britain’s ‘finest hour’ – the aerial Battle of Britain in 1940–41 – when it was the only country left fighting the Third Reich. This was a moment of entirely indisputable – and apparently uncomplicated – national heroism, one which Britain has clung to through thick and thin. Even during the height of the boom, as the critical theorist Paul Gilroy spotted in his 2004 book After Empire, the Blitz and the Victory were frequently invoked, made necessary by ‘the need to get back to the place or moment before the country lost its moral and cultural bearings’. ‘1940’ and ‘1945’ were ‘obsessive repetitions’, ‘anxious and melancholic’, morbid fetishes, clung to as a means of not thinking about other aspects of recent British history – most obviously, its Empire. This has only intensified since the financial crisis began.

The ‘Blitz spirit’ has been exploited by politicians largely since 1979. When Thatcherites and Blairites spoke of ‘hard choices’ and ‘muddling through’, they often evoked the memories of 1941. It served to legitimate regimes which constantly argued that, despite appearances to the contrary, resources were scarce and there wasn’t enough money to go around; the most persuasive way of explaining why someone (else) was inevitably going to suffer. Ironically, however, this rhetoric of sacrifice was often combined with a demand that the consumers enrich themselves – buy their house, get a new car, make something of themselves, ‘aspire’.”
― Owen Hatherley, The Ministry of Nostalgia

“I found myself remembering the day in kindergarten when the teachers showed us Dumbo, and I realized for the first time that all the kids in the class, even the bullies, rooted for Dumbo, against Dumbo's tormentors. Invariably they laughed and cheered, both when Dumbo succeeded and when bad things happened to his enemies. But they're you, I thought to myself. How did they not know? They didn't know. It was astounding, an astounding truth. Everyone thought they were Dumbo.”
― Elif Batuman, The Idiot

“The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command.”
― George Orwell, 1984

“I do not fight fascists because I will win. I fight fascists because they are fascists.”
― Chris Hedges, Wages of Rebellion: The Moral Imperative of Revolt