Design Management Quotes

“In the wider context, there is an ongoing shift from industrial economies to knowledge economies and creative economies, from manufacturing-based processes to information-based and idea-based processes, and from international trade agreements and restrictions to increasingly competitive market challenges from emerging and expanding economies worldwide. In terms of design, this impact is apparent in the evolution of design debates: from ‘style and aesthetics’ to a means of improving products, services, innovation processes and operational efficiencies. The focus of design is now on improving customer services and experiences, and creating better efficiencies and waste reduction strategies in both the private and public sectors. It is inevitable that how design is managed in this shifting context will also change.”
― Kathryn Best, Design Management: Managing Design Strategy, Process and Implementation

“Design describes both the process of making things (designing), and the product of this process (a design).”
― Kathryn Best, Design Management: Managing Design Strategy, Process and Implementation

“Within an organization, design opportunities can be found in the company’s name or brand, its mission statement, its corporate strategy (the overall objectives of the company), its business strategy (the department-level objectives that support the corporate strategy), or its operational strategy (project-level objectives).”
― Kathryn Best, Design Management: Managing Design Strategy, Process and Implementation