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Design Management: Managing Design Strategy, Process and Implementation

(Required Reading Range)

3.79  ·  Rating details ·  80 ratings  ·  3 reviews
Design Management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. This book leads the student through the key knowledge, practice and skill areas of design management, focusing on ...more
Paperback, 216 pages
Published November 1st 2006 by AVA Publishing (first published January 1st 2006)
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3.79  · 
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May 23, 2017 rated it it was amazing
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Yizia
May 14, 2013 rated it it was amazing
Es como tener un montón de ideas que por lógica sacas pero alguien te las pone en orden. Muy bueno y muy didáctico.
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Sep 11, 2010 is currently reading it
i am enjoying this book, it is well written and designed
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“Within an organization, design opportunities can be found in the company’s name or brand, its mission statement, its corporate strategy (the overall objectives of the company), its business strategy (the department-level objectives that support the corporate strategy), or its operational strategy (project-level objectives).” 0 likes
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