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Design Management: Managing Design Strategy, Process and Implementation
Design Management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. This book leads the student through the key knowledge, practice and skill areas of design management, focusing on ...more
Paperback, 216 pages
Published November 1st 2006 by AVA Publishing
(first published January 1st 2006)
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“Within an organization, design opportunities can be found in the company’s name or brand, its mission statement, its corporate strategy (the overall objectives of the company), its business strategy (the department-level objectives that support the corporate strategy), or its operational strategy (project-level objectives).”More quotes…