Presenting to Win Quotes

“Data Dump: an excessive, meaningless, shapeless outpouring of data without purpose or plan. The inevitable reaction of audiences to a Data Dump is not persuasion, but rather the horrific effect known as MEGO: Mine Eyes Glaze Over. The inevitable reaction of audiences to a Data Dump is not persuasion, but rather the horrific effect known as MEGO: Mine Eyes Glaze Over. Why? Why would any presenter in his or her right mind do”
― Jerry Weissman, Presenting to Win: The Art of Telling Your Story

“Every communication has as its goal to take the audience from where they are at the start of your presentation, which is Point A, and move them to your objective, which is Point B. Recognizing”
― Jerry Weissman, Presenting to Win: The Art of Telling Your Story