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Think Bigger: How to Innovate Think Bigger: How to Innovate by Sheena Iyengar
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“In Think Bigger, you first identify and define a problem you want to solve. This is true even for artistic innovations. Bartholdi’s problem was how to symbolize freedom and democracy through sculpture, and Picasso’s was how to find a unique style beyond Impressionism that the public likes. If you talk to artists as they work, they will tell you how they solve a series of problems to make their creation. Or in the case of Picasso, they just might not tell you all of the ways in which they go about it.”
Sheena Iyengar, Think Bigger: How to Innovate