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Think Bigger: How to Innovate Think Bigger: How to Innovate by Sheena Iyengar
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“In Think Bigger, you first identify and define a problem you want to solve. This is true even for artistic innovations. Bartholdi’s problem was how to symbolize freedom and democracy through sculpture, and Picasso’s was how to find a unique style beyond Impressionism that the public likes. If you talk to artists as they work, they will tell you how they solve a series of problems to make their creation. Or in the case of Picasso, they just might not tell you all of the ways in which they go about it.”
― Sheena Iyengar, Think Bigger: How to Innovate