Permission Marketing Quotes

“Creating value through interaction is far more important than solving a consumer’s problem in thirty seconds.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Frequency led to awareness, awareness to familiarity, and familiarity to trust. And trust, almost without exception, leads to profit.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Permission Marketing Is Anticipated, Personal, Relevant”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Permission Marketing is just like dating. It turns strangers into friends and friends into lifetime customers. Many of the rules of dating apply, and so do many of the benefits.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“in virtually every industry the most trusted brand is also the most profitable. Frequency led to awareness, awareness to familiarity, and familiarity to trust. And trust, almost without exception, leads to profit.”
― Seth Godin, Permission Marketing: Turning Strangers into Friends and Friends into Customers

“The biggest secret of the Internet is that it is inherently a direct marketing medium. In fact, the Internet is the greatest direct marketing medium of all time.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“marketers have turned advertising into an interactive process. Using relationships and frequency and permission,”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Marketing guru Jay Levinson figures you have to run an ad twenty-seven times against one individual before it has its desired impact. Why? Because only one out of nine ads is seen, and you’ve got to see it at least three times before it sinks in.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Before a marketer can build trust, it must breed familiarity. But there’s no familiarity without awareness. And awareness—the science of letting people know you exist and getting them to understand your message—can’t happen effectively in today’s environment without advertising.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Because frequency is free in an online permission program, and much more effective offline, the marketer has the luxury of riding the impact curve up without a matching cost curve.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Multiply that scenario by one hundred or one thousand books a year. Using permission, Amazon can fundamentally reconfigure the entire book industry, disintermediating and combining every step of the chain until there are only two: the writer and Amazon.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Amazon appears to be building a permission asset, not a brand asset.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“They’re building an asset that has nothing to do with brand and everything to do with their relationship with you.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“You can create dozens or even hundreds of paths for an individual to follow from the first contact until the highest level of permission is granted.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“At that moment, a suite of marketing messages must begin to be applied. The goal is to teach, cajole, and encourage this stranger to become a friend. And once she becomes a friend, to apply enough focused marketing to create a customer.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Strangers Friends Customers Loyal Customers Former Customers”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“durability of customer relationships. Invest money in customer retention, because it’s a small fraction of the cost of customer acquisition.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“By being customer-focused instead of retail-focused, or factory-focused, a manufacturer or merchant can widely increase its offerings, thus increasing share of wallet.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“In other words, they believe it’s wiser to focus more on increasing sales to a smaller percentage of your existing customers than to find new ones.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Permission Marketing represents a huge threat as well as a huge opportunity.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Interruption Marketing was easy. Build a few ads, run them everywhere. Interruption Marketing was scalable. If you need more sales, buy more ads. Interruption Marketing was predictable. With experience, a mass marketer could tell how many dollars in revenue one more dollar in ad spending would generate. Interruption Marketing fit the command and control bias of big companies. It was totally controlled by the advertiser, with no weird side effects.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Permission Marketing is the tool that unlocks the power of the Internet.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“¿La confianza en la marca es un nivel de permiso que merece la pena? ¡Por supuesto que sí! Pero se debe vigilar, atender e invertir en ella.”
― Seth Godin, El marketing del permiso

“The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more!”
― Seth Godin, Permission Marketing: Turning Strangers into Friends and Friends into Customers

“industry the most trusted brand is also the most profitable.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

“Permission Marketers are totally obvious about their objectives with the consumer.”
― Seth Godin, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers