Her seductive power, however, did not lie in her looks [...]. In reality, Cleopatra was physically unexceptional and had no political power, yet both Caesar and Antony, brave and clever men, saw none of this. What they saw was a woman who constantly transformed herself before their eyes, a one-woman spectacle.
Her dress and makeup changed from day to day, but always gave her a heightened, goddesslike appearance. Her words could be banal enough, but were spoken so sweetly that listeners would find themselves remembering not what she said but how she said it.
Desire is both imitative (we like what others like) and competitive (we want to take away from others what they have). As children, we wanted to monopolize the attention of a parent, to draw it away from other siblings. This sense of rivalry... makes people compete for the attention.
Sadness of any sort is also seductive, particularly if it seems deep-rooted, even spiritual, rather than needy or pathetic—it makes people come to you.
The key to such power is ambiguity. In a society where the roles everyone plays are obvious, the refusal to conform to any standard will excite interest. Be both masculine and feminine, impudent and charming, subtle and outrageous. Let other people worry about being socially acceptable; those types are a dime a dozen, and you are after a power greater than they can imagine.
The Shadow. It cannot be grasped. Chase your shadow and it will, flee; turn your back on it and it will follow you. It is also a person’s dark side, the thing that makes them mysterious. After they have given us pleasure, the shadow of their withdrawal makes us yearn for their return, much as clouds make us yearn for the sun.
Religion humanizes this universe, makes us feel important and loved. We are not animals governed by uncontrollable drives, animals that die for no apparent reason, but creatures made in the image of supreme being
According to Freud (who was speaking from experience, since he was his mother’s darling), spoiled children have a confidence that stays with them all their lives.
Seduction is a game of psychology, not beauty, and it is within the grasp of any person to become a master at the game. All that is required is that you look at the world