Business Storytelling from Hype to Hack Quotes

“Fiction is real life with the boring parts left out. The same goes for true stories.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“If you want broad ownership of the company’s strategy and values, don’t inform people about the situation-problem-solution, give it to them as a story or sequence of stories.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Storytelling in a broader sense—giving clarity, meaning and motivation—is something that is relevant to every department in every industry, at every level. It is mission critical.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Letting people come to their own conclusion is powerful because what they earn they own, and what they own is theirs.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Stories are not confrontational. Storytelling is about entering the mind of your audience so that they connect the dots, according to the pattern you want them to see.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Good stories are not confrontative—they are collaborative. A story is collaboration. My words become your pictures.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Giving people information is like giving them a bunch of dots and letting them come to their own conclusion. 'Let the facts speak for themselves.' The problem is, they rarely do.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Jargon is language people can hide behind. The mark of the master is the ability and confidence to put things simply.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Messenger before message. We’ve got to help people make a messenger connection before they can connect with the message.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Contrary to 19th century wisdom, it’s not just language that separates us from animals—it’s story. Dolphins communicate. Trees communicate. But only humans tell stories.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Stories get people to think what you want them to be thinking about, without explicitly telling them to think it.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“People don’t hear what you say. They hear what you make them think about. And how you make them feel.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“When an audience imagines a story, their neurons fire in the same patterns as that of the speaker. The brains of storyteller and audience synchronise.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Story is the software of the mind.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“How do you best communicate with a human? You treat them like a human. And because humans are the storytelling animal, you tell them a story.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Stories address us not just as intelligences but as people, honouring sentience and sensibility.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“People aren’t rational. But when it comes to our most important communications, we tend to try and convince each other with rational argument. Attempting to win trust with arguments is hard work, because trust is a feeling.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Trust is the social glue that keeps us one step from savagery.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Stories hack trust because they are a co-creating process.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Stories hack the brain, but what you’re really hacking is what gets in the way of a human connection.”
― Jyoti Guptara, Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind