From the Ground Up Quotes

“I believe it [a year end appeal] is often so successful because it is one of the few—if not only—times that many charities deliver a clear and “hard” ask for a gift, along with a deadline. Specific, urgent, and time-bound. These are qualities that we shouldn’t hide in storage ten months a year like pumpkin spice and Michael Bublé.”
― Brock Warner CFRE, From the Ground Up: Digital Fundraising For Nonprofits

“You don’t have to master every new tool right away, but an understanding of what it does, who it’s for, and how it works goes a long way in helping you understand how it might fit alongside what is already working for you. Going all-in on the latest social media platform won’t be a wise use of time, effort or money for the majority of charities.”
― Brock Warner CFRE, From the Ground Up: Digital Fundraising For Nonprofits

“Brochures didn’t disappear when websites arrived. Text messaging did not destroy telefundraising. As tactics, tools and platforms pile up on top of one another, we tech-savvy digital fundraisers have to hone and maintain our ability to wade through these weeds of ever-increasing uncertainty and complexity. We need to be able to embrace it. Plan for it. Leverage it. Tolerance for ambiguity is a sign of maturity in our lives, which includes our fundraising careers, because the digital ecosystem we operate within is constantly evolving. It has a food chain, complete with predators and prey. It has seasonal shifts. It gives and supports life, but it also generates and disposes of waste.”
― Brock Warner CFRE, From the Ground Up: Digital Fundraising For Nonprofits

“There are some seismic cultural shifts that are underway online, and they are adding new vital layers to our digital landscape.”
― Brock Warner CFRE, From the Ground Up: Digital Fundraising For Nonprofits

“In our digital age, there are more trends by the day, and each fad comes and goes so quickly that it feels like the world has moved on by the time you catch up. Chasing fads is exhausting, unproductive, and, perhaps most damaging of all, it’s a distraction from the fundamentals that
attract far less attention but wield far more power and influence.”
― Brock Warner CFRE, From the Ground Up: Digital Fundraising For Nonprofits