Marketing 5.0 Quotes

“Thus, they do not need to understand the statistical and mathematical models in depth. However, marketers need to understand the fundamental ideas behind a predictive model so that they can guide the technical teams to select data to use and which patterns to find.”
― Philip Kotler, Marketing 5.0: Technology for Humanity

“Marketing 5.0, by definition, is the application of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey.”
― Philip Kotler, Marketing 5.0: Technology for Humanity

“next tech, un grupo de tecnologías que pretenden emular las capacidades de los profesionales del marketing humano y que se combinan para permitir un enfoque de marketing 5.0: inteligencia artificial, PLN, sensores, robótica, realidad aumentada (RA), realidad virtual (RV), internet de las cosas, blockchain…”
― Philip Kotler, Marketing 5.0 (LID Editorial)

“We agree that technology should be leveraged for the good of humanity.”
― Philip Kotler, Marketing 5.0: Technology for Humanity

“Convertirse en los líderes del InsurTech llevará algún tiempo, pero con la implementación de todas estas estrategias están en el camino de conseguirlo.”
― Philip Kotler, Marketing 5.0: Tecnología para la humanidad

“En el marketing 5.0, las tecnologías de back-end, como IA y blockchain, desempeñan un papel importante para impulsar una integración sin fisuras. Por otro lado, las tecnologías de front-end, como sensores, robótica, comandos de voz y realidad aumentada y virtual, pueden mejorar los puntos de contacto físicos que se producen a lo largo del recorrido del cliente.”
― Philip Kotler, Marketing 5.0: Tecnología para la humanidad

“El marketing 5.0, por definición, es la aplicación de tecnologías que imitan al ser humano para crear, comunicar, ofrecer y mejorar el valor a lo largo del recorrido del cliente.”
― Philip Kotler, Marketing 5.0 (LID Editorial)

“marketing 5.0, por tanto, combina los elementos de la centralidad humana del marketing 3.0 y el impulso tecnológico del marketing 4.0.”
― Philip Kotler, Marketing 5.0: Tecnología para la humanidad

“The next tech is applied to help marketers to create, communicate, deliver, and enhance value across the customer journey. The objective is to create a new customer experience (CX) that is frictionless and compelling”
― Philip Kotler, Marketing 5.0: Technology for Humanity

“The concepts in Marketing 5.0 are, thus, tools-agnostic. Companies can implement the methods with any supporting hardware and software available in the market. The key is that those companies must have marketers who understand how to design a strategy that applies the right technology for various marketing use cases.”
― Philip Kotler, Marketing 5.0: Technology for Humanity

“There are five ways technology can boost marketing practices: Make more informed decisions based on big data. The greatest side product of digitalization is big data. In the digital context, every customer touchpoint—transaction, call center inquiry, and email exchange—is recorded. Moreover, customers leave footprints every time they browse the Internet and post something on social media. Privacy concerns aside, those are mountains of insights to extract. With such a rich source of information, marketers can now profile the customers at a granular and individual level, allowing one-to-one marketing at scale. Predict outcomes of marketing strategies and tactics. No marketing investment is a sure bet. But the idea of calculating the return on every marketing action makes marketing more accountable. With artificial intelligence–powered analytics, it is now possible for marketers to predict the outcome before launching new products or releasing new campaigns. The predictive model aims to discover patterns from previous marketing endeavors and understand what works, and based on the learning, recommend the optimized design for future campaigns. It allows marketers to stay ahead of the curve without jeopardizing the brands from possible failures. Bring the contextual digital experience to the physical world. The tracking of Internet users enables digital marketers to provide highly contextual experiences, such as personalized landing pages, relevant ads, and custom-made content. It gives digital-native companies a significant advantage over their brick-and-mortar counterparts. Today, the connected devices and sensors—the Internet of Things—empowers businesses to bring contextual touchpoints to the physical space, leveling the playing field while facilitating seamless omnichannel experience. Sensors enable marketers to identify who is coming to the stores and provide personalized treatment. Augment frontline marketers’ capacity to deliver value. Instead of being drawn into the machine-versus-human debate, marketers can focus on building an optimized symbiosis between themselves and digital technologies. AI, along with NLP, can improve the productivity of customer-facing operations by taking over lower-value tasks and empowering frontline personnel to tailor their approach. Chatbots can handle simple, high-volume conversations with an instant response. AR and VR help companies deliver engaging products with minimum human involvement. Thus, frontline marketers can concentrate on delivering highly coveted social interactions only when they need to. Speed up marketing execution. The preferences of always-on customers constantly change, putting pressure on businesses to profit from a shorter window of opportunity. To cope with such a challenge, companies can draw inspiration from the agile practices of lean startups. These startups rely heavily on technology to perform rapid market experiments and real-time validation.”
― Philip Kotler, Marketing 5.0: Technology for Humanity