Hook Point Quotes

“Marketer and psychological teacher Wyatt Woodsmall taught Clemens that if you describe people’s problems better than they can, they’ll subconsciously believe that you have the solution. So use your Hook Points to show your prospects”
― Brendan Kane, Hook Point: How to Stand Out in a 3-Second World

“Subverting expectations involves setting up an anticipated outcome and then taking the story in an opposite direction—”
― Brendan Kane, Hook Point: How to Stand Out in a 3-Second World

“In 1970, 500 ads were seen by the average American per day;1 today it’s between 4,000 and 10,000 ads per day.2”
― Brendan Kane, Hook Point: How to Stand Out in a 3-Second World

“A Hook Point can be comprised of text (e.g., a phrase, title, or piece of copy), an insight (from statistics or a professional’s point of view, a philosophy, or a person’s thought), a concept/idea or a format (e.g., an image or video), a personality or performance (e.g., music, sports, acting, or a cadence), a product/service, or a combination of some or all of these elements”
― Brendan Kane, Hook Point: How to Stand Out in a 3-Second World

“These days, if you want to get your message out to the world, you often have as little as three seconds to do so.”
― Brendan Kane, Hook Point: How to Stand Out in a 3-Second World