More books by Brendan Kane…
“Marketer and psychological teacher Wyatt Woodsmall taught Clemens that if you describe people’s problems better than they can, they’ll subconsciously believe that you have the solution. So use your Hook Points to show your prospects”
“In PCM there are six personality types: Thinkers, Persisters, Harmonizers, Imaginers, Rebels, and Promoters. Each personality type experiences the world in different ways. Thinkers perceive the world through thoughts, and logic is their currency. Persisters perceive the world through”
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