Forever Employable Quotes

“And so, when I tell stories today about digital transformation and organizational agility and customer centricity, I use a vocabulary that is very consistent and very refined. It is one of the tools I have available to tell my story effectively. I talk about assumptions. I talk about hypotheses. I talk about outcomes as a measure of customer success. I talk about outcomes as a measurable change in customer behavior. I talk about outcomes over outputs, experimentation, continuous learning, and ship, sense, and respond. The more you tell your story, the more you can refine your language into your trademark or brand—what you’re most known for. For example, baseball great Yogi Berra was famous for his Yogi-isms—sayings like “You can observe a lot by watching” and “When you come to a fork in the road, take it.” It’s not just a hook or catchphrase, it helps tell the story as well. For Lean Startup, a best-selling book on corporate innovation written by Eric Ries, the words were “build,” “measure,” “learn.” Jeff Patton, a colleague of mine, uses the phrase “the differences that make a difference.” And he talks about bets as a way of testing confidence levels. He’ll ask, “What will you bet me that your idea is good? Will you bet me lunch? A day’s pay? Your 401(k)?” These words are not only their vocabulary. They are their brand. That’s one of the benefits of storytelling and telling those stories continuously. As you refine your language, the people who are beginning to pay attention to you start adopting that language, and then that becomes your thing.”
― Jeff Gothelf, Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

“just 100 True Fans. To be more specific, if you build a committed group of 100 True Fans, who each are willing to pay you $1,000 a year, then you’ve got a financially sustainable platform funded to the tune of $100,000 a year.”
― Jeff Gothelf, Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

“To get past these roadblocks and start putting my new resolution to work, I realized I needed to first answer these three questions I asked myself: Does anyone know who I am? Why would they look for me? How would they find me?”
― Jeff Gothelf, Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

“Enthusiastic skepticism is not the enemy of boundless optimism,”
― Jeff Gothelf, Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

“The article, titled “Lean UX: Getting Out of the Deliverables Business”
― Jeff Gothelf, Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

“I very frequently get the question: “What’s going to change in the next 10 years?” And that is a very interesting question; it’s a very common one. I almost never get the question: “What’s not going to change in the next 10 years?” And I submit to you that that second question is actually the more important of the two—because you can build a business strategy around the things that are stable in time.2 You don’t need to invent something new to be successful, you don’t need to change the world to make a difference. Think about the things that aren’t going to change—the things that people are going to need consistently time and time again.”
― Jeff Gothelf, Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

“In my search for teaching tools, I ran across the book Small Teaching: Everyday Lessons from the Science of Learning by James Lang.”
― Jeff Gothelf, Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

“There’s a great Pixar video about telling stories. The video—“Pixar in a Box”—featured Pete Docter, director of the films Inside Out, Up, and Monsters, Inc. According to Docter, the power of story is that “it has an ability to connect with people on an emotional level.” He gives a bit of advice that I think is worth keeping in mind when you create a compelling story: Write what you know. Says Docter, even though you may be writing a story about explosions or monsters or car chases, “put something into it that talks about your own life—how you feel…. Something from your own life will make that story come alive.” Every good story has three elements: Characters. In a work situation, that might be you, your teammates, your customers or clients, and your boss. Who is in the story? Get your audience to feel an emotional investment in the characters. Plot. This could be, for example, the process of digitally transforming your business. A good plot keeps your audience engaged, wondering what’s coming up next. Story arc. This is the movement of the story from beginning to middle to end. You’ve got a problem and, through much trial and tribulation, you find a solution and become the hero of your team. Every story you tell—even if you’re writing about a technical problem, or starting your own business, or whatever it might be—needs to have these three elements. If you do this right, then people will care about your story. They don’t care about features, they care about the benefits of your idea—how what you’re pitching makes them better, smarter, more successful, happier, more fulfilled, more respected, and so on. They want to feel like a hero. And if you can make your audience feel like heroes, they will be engaged in your story and deeply connect with it on an emotional level.”
― Jeff Gothelf, Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

“First and foremost, if you’re going to plant your flag, solve a real problem. My story was resonating because I was solving a real problem many people had—really, a global problem. I had real-world experience with this, so there was a level of authenticity to everything that I was saying. I wasn’t just making stuff up—I had done the work, I had the experience to share. I was humble about it. I shared the wins and I shared the losses. I talked a lot about the things we tried that didn’t work, some real disasters, and what we learned from them. And when we won, we were thrilled that we won. I shared those wins as well. I provided practical and tactical advice for people to use. I always gave my audience something to try—something they could actually put into practice today, tomorrow, next week, next month. I made sure that this advice wasn’t overwhelming and that it clearly communicated how readers were supposed to do it. This approach is part of the reason why my book Lean UX was so successful. I forged an authentic connection with the audience that I was starting to build. People were actually paying attention because this was a real-world person talking about how to solve a challenge that they themselves had. I wasn’t just someone vying for their attention to sell them something. I had gone through the same challenges they had, and I was openly sharing what I learned in a humble way. That creates the kind of authenticity that you can’t fake. And it captures people when you tell your story.”
― Jeff Gothelf, Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

“When Smashing magazine published my article and took my ideas global, everything started to change. All of a sudden, people were asking about this content, they were commenting on it, they wanted to hire me to talk with them about it. I started giving a lot of talks about this particular topic in a variety of different places, and to maintain the momentum, I used all the channels available to me: I tweeted, I published on LinkedIn, I started a newsletter, I posted on Facebook and Quora and Medium. I went fishing where the fish were. You could try to create your own blog, and I have one now. But when you’re just starting out, it’s not easy to get people to come to your platform. It’s easier and far more effective to bring your content to the platforms that already have readers.”
― Jeff Gothelf, Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

“It took me a couple of years after I woke up in that cold sweat to figure out what flag I was going to plant, and then how to do something with it. Using the process in Step 1, I found the things that I wanted to be known for and the work that I was passionate about. And then I started telling my story all the time to anyone who would actually listen. For me, this story was around Lean UX because of who I was at the time. I created a pitch based on design for designers, by designers, to change the way that they were working. And I honed that voice and that tone and that dialogue by telling the story over and over and over again using blog posts and articles and eventually in-person talks. The first talk I ever gave as a part of my new professional trajectory was on August 12, 2010. I told the story about how we solved the problem of integrating UX into Agile at TheLadders. And then the timeline started to accelerate from there. A month later, on September 24, I gave my first talk about Lean UX and it was in Paris. I was communicating about this topic publicly, and people were saying, “Hey, come give us a talk about it.” And I was writing about the topic in any publication that would actually listen to this kind of thing. I kept speaking and writing and making presentations, and as I got my ideas out into the world and put them into play in any way I could, on March 7, 2011, I finally hit the jackpot. This was three years after I had my 35th-birthday epiphany and the pressure was on—I knew I had just two years left before I was going to become obsolete, an also-ran. I hit the jackpot when I managed to get an article published in Smashing magazine. At the time, Smashing had a million readers online, and so the scale of my conversation was growing and growing because I was becoming known as the guy who had some answers to this question. That was a massive break for me because the article provided me with a global audience for the first time. Obviously, anything you publish on the internet is global and distributed, but the bottom line is that, if the platform you choose or that chooses you has a built-in audience, you stand a much bigger chance. Smashing magazine had an audience. The article, titled “Lean UX: Getting Out of the Deliverables Business” became very successful, and that’s where I planted my flag—providing solutions to the Agile and design problem with a real-world tested solution nicely packaged and labeled as Lean UX.”
― Jeff Gothelf, Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

“When I started exploring what flag I should plant back in 2009, there was a confluence of events in the works. The business world was increasingly using a methodology called Agile as its preferred product-development process while, at the same time, digital design was becoming increasingly important. Technology was rapidly evolving, and design was becoming a key differentiating factor for success—this was just a couple of years after the introduction of the iPhone. Companies were struggling to figure out how to integrate these two trends successfully, which created an opportunity for me—no one had solved this problem. This is where I decided to plant my flag—because I had the expertise, the opportunity, a real problem to solve that many people were dealing with, and the credibility to speak to it. I decided to work on solving this challenge and to bring everyone willing along with me on my journey. My teams and I started experimenting, trying different ways of working. We often failed, but as we were going through our ups and downs, I was sharing—publicly writing and giving talks about—what we were trying to do. Turned out I wasn’t the only one struggling with this issue. The more I wrote and the more I presented, the more widely I became known out in the world as someone who was not only working to solve this issue, but who was a source of ideas, honesty, and inspiration. So, when I left TheLadders, I had already planted my flag. I had found the thing I wanted to be known for and the work I was passionate about. A quick word of warning… Success on this path is a double-edged sword and you should approach this process with eyes open. The flag you plant today may very well be with you for the rest of your life—especially if you build widespread credibility on the topic. It’s going to follow you wherever you go and define you. No matter what else I do out in the world, I will forever be Jeff Gothelf—the Lean UX guy.”
― Jeff Gothelf, Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

“luck happens when opportunity meets preparation.”
― Jeff Gothelf, Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

“How do I start to test which portions of my expertise will resonate with a target audience, and how can I learn that with as little risk and investment as possible?”
― Jeff Gothelf, Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

“To become forever employable, you’ve got to first decide what your flag is going to be and then plant it. There needs to be a level of consistency in your messaging so that people know who to turn to when they need to know about product management, baking a cake, investing in cryptocurrency, climbing Mount Everest, leading a team, or whatever the topic might be. When you plant your flag, you have the opportunity to be the person who owns that space. People will seek you out because they know they can get real value from the content you create and distribute to the world. And because you are basing your insight on your experience, your story. No one else in the world has that.”
― Jeff Gothelf, Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You