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Forever Employable

3.78  ·  Rating details ·  296 ratings  ·  42 reviews
Published 2020
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Average rating 3.78  · 
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Tim Casasola
Not new advice

This book is meant for folks who aren’t really familiar with the tactics to becoming self-employed. If you’re an already avid blog reader, you’ll already know the tips Jeff suggests. Write a blog. Create content. Speak at meetups. Own a niche. This stuff isn’t new.
Ketil Moland
It's logical but simple to forget: As we climb the career ladder, the number of potential jobs decreases. And when you get to a certain point in life, you start to realize that there are heaps of young and skilled professionals ready to take over your job – at a fraction of your salary.

In Forever Employable, author Jeff Gothelf tells the story about how he made this very realization some ten years ago. His solution was to stop looking for jobs and instead let the obs look for him. In this book,
This is a great book for you if you’re a mid-career or senior designer who’s thinking about becoming a known expert in the field. If you’re an early career designer, this book could help you think long-term about what your career could be like later.

Jeff, the author, shares much of his story in this book. He explains how he built his successful consulting career using the same design techniques he uses in software projects. It's amazing to see how he popularized the lean UX method, then used th
Martin Hudymač
Read review on my blog

Value for money

Year, Price, Pages, Cover design
2020 by Gothelf Corp; EUR 16,53; 91 pages; Paperback
Cover design by David Miles, Interior design and typesetting by Jennifer Blais, Author photograph by Dailon Weiss, Very good paper quality and exquisite reading experience

5 sentences about the book
Jeff Gothelf tells his story of how he became forever employable: from the director of UX department in an American company to the successful author of the book Lean UX and publi
Hayo Bethlehem
Aug 15, 2020 rated it did not like it  ·  review of another edition
yet again someone thought it was a great idea to publish a (tiny) book about their own experiences. I should reinstate my rule to not buy books that have under 200 pages (and authors under 50 years old). The book lacks depth and context. It is about something that sort of worked for this one guy. It isn't very well explored, there's no scientific or source basis for anything he says.

For it's 100 pages it's actually very long; his point could have been made in 10 pages.
Grzegorz Kućma
It’s the first time I’ve read Jeff Gothelff’s content and for sure it can be called motivational. It’s worth skimming but not as a whole book, a blog post would be enough to convey the message that the author would like to pass on to the readers. Instead of a blog post, Jeff Gothelff, following his advice to others, decided to write the whole book and as a result, ended up repeating the same things over and over again.
Bjoern Rochel
Aug 28, 2020 rated it liked it
Shelves: 2020
A good, quick read about going independent and become a thought leader in a particular field. Well written, but didn't contain an awful lot new insights for. If you're paying close attention to what some folks are doing on Facebook/Twitter/et in terms of content distribution and self marketing, you probably already know the gist of this book. ...more
Catrinel Bianca
Jun 17, 2020 rated it it was amazing
Jeff shares with humbleness ideas and motivation techniques on becoming a freelancer/entrepreneur including some of his personal stories
Relevant and realistic expectations and just in time for the new ways of working
Austin Govella
Feb 12, 2021 rated it it was amazing  ·  review of another edition
Great, breezy read packed with concrete tactics

I blew through this in a day in between three kids, work, and a doctor’s appointment. Jeff’s writing was fun, personal, clear, and interesting. The book walks through five steps to move toward forever employability, and each chapter ends with several things to do right away. And they’re all something you could do with minimal time and financial investment.

The advice isn’t necessarily new or rocket science. However the book is like grabbing coffee wi
Jason Knight
Feb 28, 2021 rated it really liked it
This is a solid, short, and punchy book that details the author's journey from designer to design thought leader. Whilst some of the core principles are not going to be unheard of for anyone exploring this space, it's good to see thoughts formulated into an action plan, with real world examples, hints & tips. Recommended for anyone interested in enhancing their personal brand. ...more
Benito Jr.
Sep 30, 2020 rated it it was amazing  ·  review of another edition
Sometimes my wife and I get into these conversations where I tell her about great advice I received, whether I read it in a book, or heard it from a colleague.

And she would say, “But I told you that before!” Which was sometimes true—I just didn’t recognize it as great advice then.

Sometimes it’s because of the way the advice is presented or framed, whether as a gentle suggestion or a swift kick in the pants.

Sometimes you hear something four or five times but the sixth time’s the charm.

Sometimes y
Oct 24, 2020 rated it it was ok
This review has been hidden because it contains spoilers. To view it, click here.
Jul 04, 2020 rated it liked it
Very quick read. I like the concept to map the Lean UX way to career growth. There are some good insights and ideas in there. But most presented ideas and strategies are floating around in blog posts etc. for several years now. It's interesting and well written but doesn't add too much to the whole concept of a personal brand. ...more
Mahmoud Ghoz
Aug 02, 2020 rated it it was amazing
This book will help you know the tactics to become self-employed. If you are a consultant or willing to be one, this book is for you. If you want to leave your 9-5 job and become a freelance this book is for you. This book is for you if you want to stop asking for a job and you want the job to start asking about you.

Highly recommended.
Mar 01, 2021 rated it really liked it  ·  review of another edition
Shelves: career, take-notes, 2021
Forever Employable is a practical guide showing how to leverage one's strengths and become a successful, recognized expert - the go-to person if you will, and stay relevant in the field of your choosing. Jeff delivers a simple, pragmatic manual to make it happen based on his example in five simple steps and actionable tips.

Some of it might be common knowledge if you've been learning from the best in your craft already, e.g. by following, understanding, and implementing what they do and adjust th
Connor Graham
Good, but overly ambitious in its objectives and the title is slightly ill fitting. More fitting would be - 'how to become a consultant/contractor instead of an employee.

This book's message can be boiled down to, 'you can't be fired if you're self employed - so here's how to do that'. Gothelf briefly covers his journey from design team leader, to being a "thought leader" in the field of user experience design. The advice in this book is pretty sound, it has similar messages to books like 'Show y
Jul 18, 2020 rated it it was amazing  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
Daniela D
Jan 25, 2021 rated it really liked it
Forever Employable is a super short and sweet book, took a few hours to breeze through it. Gothelf breaks down his advice in several steps: plant a flag, become the expert by experimenting with the topic of expertise you've chosen until you find a niche, network with everyone, put out free content, teach your ideas, and you will be found and people and organizations will want to hire you. Of course, a given is being an expert that has depth and backed by facts and market movements. This journey ...more
Apr 23, 2021 rated it really liked it
I find this book is not really relevant to me as for now because I am still starting in the traditional career ladder. But I'd recommend this to anyone who already in higher ladder or already think of being a consultant/thought leader in a very specific topic that they master in.

True that Jeff Gothelf himself has career in UX industry, but this book is worth the read for anyone from any disciplines. In a world full of uncertainties, for people who'd like to expand their opportunities to stay 'e
Marco Ferrari
Jun 27, 2020 rated it it was amazing  ·  review of another edition
All points are clearly articulated and easy to read. I've seen some reviews criticising the fact that the content of this book is not necessarily revolutionary, but I don't think that breakthrough originality is what Jeff is going for here.
I'm impressed with how coherent the structure of the book is and how the author uses the book itself to put his own principles in action: he mentions and elevates other thought leaders, highlights the value to be had from his books (and other products) and spe
Daniel Glass
Sep 03, 2020 rated it it was amazing  ·  review of another edition
Why Jeff Gothelf got it right

I chose this rating because Jeff is very clear and direct about his lifelong approach to learning and earning. It was better then I expected. I found the introduction repeated 3 times before the best information was available. Once there, and all the principles within, it is a gem.

Jan 16, 2021 rated it really liked it
Short book by Jeff giving good insights how to make yourself a stand out person. Rather than jumping from job to job with ease this is more about taking the skills you have and using them to launch a service that other individuals and companies need. Really useful if you are mid-career and are wondering what's the next step for you outside of your current role. Useful nuggets. Worth a read.
Jan 31, 2021 rated it really liked it
Simple guide on building a personal brand, Gothelf introduces his typical UX flair to thought leadership and practical advice on how to do it for yourself. I found this his most easy to consume book, nothing he speaks about here is new, however it really hit a chord for me as I was looking for some structure and insight on how to do this.
Steven Bentley
Mar 13, 2021 rated it liked it
Not the book for me. Was expecting perhaps a more traditional business book and the aims don't really match with mine right now.

Some good points and useful reference material. I do like this author and his sense and respond books. They and this book don't labor the points and Caine read and digested in a couple of sittings
Jay Hyett
Jun 28, 2020 rated it it was amazing
I really enjoyed this book, in particular the story telling aspect of it.
Jeff has shared some really helpful tips that really make you think about your career and life.

"Luck is when opportunity meets preparation"
Tom Hood
Sep 06, 2020 rated it it was amazing  ·  review of another edition
Field Guide to Thought Leadership

Great practical guide to being ‘forever employable’ and not just keeping your L>C Rate of Learning greater than the Rate of Change but using that to develop a POV and become a thought leader in your field!
Michal Kosinski
Short, 100-page book, that is very concise and full of useful, practical tips on how to become more enterpreneural, while being self-employed expert. These tips also work for people working full time.
Diego Pacheco
Feb 11, 2021 rated it liked it
Same guy as Lean UX and Sense and Response. The book is all about applying Lean and Discovery tools to create your own business - more towards consultancy o the author's case. Some interesting insgiths on building an audience and bootstrapping projects. ...more
Mario Eduardo Lopez Salguero
Great book to get you starting thinking about your next career move

It is a very practical book to learn how to provide value constantly and about what do you want to be doing in the next couple of years so you dont become obsolete
Courtney Moser
Jun 21, 2020 rated it it was amazing
Tremendously practical and concise book. I appreciated Jeff’s transparency about how he’s blazed his own trail.
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