Co-Opetition Quotes

“Real success comes from actively shaping the game you play—from making the game you want, not taking the game you find.”
― Barry J. Nalebuff, Co-Opetition

“Over the last decade, Ford has actually earned more money making loans than making cars.”
― Adam M. Brandenburger, Co-Opetition

“The customer isn’t always right. Employees have rights, too.”
― Adam M. Brandenburger, Co-Opetition