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Marketing Theory: Foundations, Controversy, Strategy, and Resource-Advantage Theory Marketing Theory: Foundations, Controversy, Strategy, and Resource-Advantage Theory by Shelby D. Hunt
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“Consistent with the liberal views of the Enlightenment, Leibniz was an optimist with respect to human reasoning and scientific progress. Although he was a great reader and admirer of Spinoza, Leibniz, being a confirmed deist, rejected emphatically Spinoza's pantheism.”
Shelby D. Hunt, Marketing Theory: Foundations, Controversy, Strategy, and Resource-Advantage Theory