How To Get To The Top of Google Quotes

“If spending a lot of time on a certain task turns you off, you are not alone. Your competitors are thinking exactly the same thing. That’s why they’re not doing it and that’s why you should.”
― Tim Cameron-Kitchen, How To Get To The Top of Google: The Plain English Guide to SEO

“Also remember that keyword research is never “done”. We usually revisit our clients’ target keyword lists every six months or so, once we’ve seen how the rankings responded to the optimisation, to make sure that the phrases we’re targeting are still the most suitable.”
― Tim Cameron-Kitchen, How To Get To The Top of Google: The Plain English Guide to SEO