Copywriting Secrets Quotes

“It’s your job as the person creating the copy to be a great communicator about why they need what you have. It’s your responsibility.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: Swipe files get your sales copy juices warmed up and going, just like working out. A swipe file can contain anything you see that grabs your attention and works. Your swipe file does NOT have to be industry specific. I use inspiration from video game magazines all the time to apply to my business. If you don’t have a swipe file, start one. If you do have a swipe file, use it!”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: A hook is basically a one-sentence story you can use to grab attention and create intense curiosity at the same time. Hooks are as much art as they are science. You can use formulas to combine different elements to create effective hooks.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: The only purpose of an online ad is to get the right people to click your ad. The majority of the time, you have to test a LOT of ads to find the few that work. Once you find ads that work, don’t rest on your laurels. You still have to come up with more ads to replace the ones you’re running that will eventually stop working. Grab attention. Build curiosity. Drive them to click . . . that’s the magic formula for online ads.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Some of the questions that lead to the kind of insight you’re looking for are questions like: What terrifies you? What does that mean if that happens? If you weren’t worried about anyone judging you, how would you describe that fear in words anyone could understand? What is your deepest desire for your life right now? What objectives do you have for your business, or in building a subscriber list, or in setting up your next funnel, or in trying to reach financial freedom? If I could provide that for you, what would you have to see, or what would I have to say to motivate you to have a burning desire for what I have to sell? What words would you use to describe what I’m selling or what I have to offer and how could I express that better in a way that would resonate with you? How badly do you want what I’m selling? How could I make you want what I’m selling more?”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: Better copy comes from higher levels of empathy with your customers and prospects. Using a guided meditation like this helps you synthesize lots of information and data through the eyes of your prospects.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: Hiring someone to write sales copy for you is not a set it and forget it affair. You should audition people with smaller jobs first to find people who can do work for you and weed out the ones who can’t. Understand that you will still have to do work to get good sales copy back from any copywriter you hire. Understand that what you get back from a copywriter is only the first draft. You’ll still need to tweak it, edit it, etc.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Stealth Closes help you fly under their defenses and get them to take the actions you want them to take. Make the commitment that you will include a Stealth Close somewhere in your free (and paid) content to drive people to your sales copy and offers.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: There’s a good way and a bad way to “go negative.” Use negatives to get in sync with people and the conversations going on in their heads. Never go negative by attacking someone or a company by name. It never pays off and very often backfires.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: If your copy is not performing, try putting some lipstick on it. That means going through this list to ensure you haven’t missed anything. #1 thing to test is your headline (assuming you have one) to see how that affects conversion. Make sure your offer is very clear and they know what they’re getting. Try selling dollars to dimes to see if you can improve the performance of your copy.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: The promise you make in your sales copy directly affects how many people buy from you. When you make an amazing promise (and fulfill it) your sales can go through the roof. Include each part of the formula because each hits a critical point in your prospects decision making process. Never, EVER make them feel like it’s their fault they don’t have what they want yet.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: Love me; hate me. There’s no money in the middle. Stand for something! Be consistent in your message, opinion, and what you stand for. Don’t be afraid to change direction and explain why to people if the situation warrants it.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“There’s no difference between the stories you use in content marketing and in your actual sales letters and sales videos. If you structure it right, you can give away a TON of content without giving away anything that would prevent people from buying from you.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: Get the first draft done as fast as you can. Use your swipe file to help you get it done instead of creating from scratch. Once you have the first draft it’s a hundred times easier to edit than it is to write.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“99 times out of 100 the only purpose of your email is to get a click from the right person. Keep it short, concise, and aimed at getting the click. Grab their attention and build their curiosity to entice them to click. Though you may send that email to a million people, remember this: they will read it one person at a time. Write like you’re emailing a friend or colleague.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: The sales letter is like stepping stones across a pond—leave one out and you’re going to stumble and get wet. This process works for a one-page letter, a video, or a twenty-page letter. Remember to stack up the value if you want people to buy from you.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: If in doubt, start with a video sales letter. In the end, you have to test long vs. short vs. video to find the best option. Beware of anyone who deals in absolutes when it comes to sales copy. The only way to know anything for sure is to test. Beware of falling into the trap of only doing things one way, especially if you’ve gotten “good” results from it in the past.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: These three sales formulas just plain work! These formulas take people through a mental process that sets them up to buy. Test each formula to find the one that works best with your audience.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: Don’t let lack of testimonials stop you. You need proof to help them feel comfortable making the decision to buy from you. Proof comes in many forms, including celebrity endorsements, statistics, and quotes that support your sales message. Give your product away to people in exchange for an honest testimonial.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: A confused mind always answers “No” in a sales situation. Keep your messages simple and direct. Don’t use big words and don’t make people feel stupid.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: Never write sales copy without doing research. Research gives you the words and the intel you need to write better copy. Only a fool sits down at the keyboard and starts writing copy cold without warming up first.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: If you’re not testing, start testing immediately. Never test more than one variable at a time. Test for actions like purchases, clicks, or subscriptions. Automate your testing. Don’t do it by hand if at all possible.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: People buy on emotion and then justify with logic. The primary emotional motivations to buy are fear and desire. You should strive to make an emotional connection with your prospects and buyers by tying your product or service to as many different reasons why as you can.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: Bullets are the workhorse you use to create curiosity in your copy. Five amazing bullets will outperform 30 good bullets. Always include meaning in your bullets because that’s the secret sauce that makes them better than everyone else’s bullets!”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: Know your audience better than they know themselves. Pay as much or more attention to psychographics as you do demographics. Know Fred’s PQR2. If you want a shortcut (or hack) use FunnelScripts.com to help automatically put all of this research and knowledge about Fred into your sales copy faster than any other method.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: Acknowledge the different audiences who can use your product or service. Identify those audiences and commit to putting the right messages in front of them. Don’t be lazy and fall into the trap of one-size-fits-all with your sales messages.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: Spend a lot of time working on your headlines, especially for sales copy and ads. It’s the #1 factor that determines success or failure. Never post anything online without a headline or compelling first statement. If in doubt, use curiosity to pull people in (Example: The #1 Headline Mistake People Make That Bleeds Them Dry). Once you have a headline that works, TEST new headlines against that one to see if you can improve results. I’ve seen as much as a 500% improvement in sales just by changing a single headline.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Summary: Develop the copywriting mindset in all you do. Master your headlines first because they will make the biggest impact on your sales copy the fastest. Pay attention to sales copy that gets you to spend your own money. That’s good copy! Never stop learning. Never stop observing. Never stop testing your sales copy.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“How can I or my product or service help them save money over the next week, month, or year? How much time can I save them and what else could they do with that time? What is something they don’t have to do anymore once they get my product or service? (This is how you figure out how it helps them avoid effort.) What physical pain do I eliminate for them and what does that mean for their life and business? How does my product or service eliminate mental pain or worry for them? What are three ways I or my product can help them feel more comfortable?”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

“Look at the sales messages your customers see in the marketplace. Look at the number one bestselling books on Amazon that target your audience. Read the back cover copy. Look at the chapter titles. See the sales messages used to get these people to buy. This process is called “funnel hacking.” Look at what’s already working with an offer, sales copy, and product, then apply that to what you’re doing with your products and services. You don’t steal what others are doing, but you do model how they’re approaching and selling to the marketplace.”
― Jim Edwards, Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!