Green Swans Quotes

“successful businesses and economies invest into a downturn, aiming to emerge on the other side ahead of their competitors.”
― John Elkington, Green Swans: The Coming Boom In Regenerative Capitalism

“Green Swans, in essence, are about regeneration—of our societies, economies, and, most fundamentally, of the biosphere. This is where things must now go seriously exponential, in a good way.”
― John Elkington, Green Swans: The Coming Boom In Regenerative Capitalism

“doing less harm is no longer enough”
― John Elkington, Green Swans: The Coming Boom In Regenerative Capitalism