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Green Swans: The Coming Boom In Regenerative Capitalism

4.05  ·  Rating details ·  115 ratings  ·  21 reviews
Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington—dubbed the “Godfather of Sustainability”—explores new forms of capitalism fit for the twenty-first century.

If Nassim Nicholas Taleb’s “Black Swans” are problems that take us exponenti
Kindle Edition, 323 pages
Published April 7th 2020 by Fast Company Press
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Sep 13, 2020 rated it really liked it
John Elkington, the author, has written 20 books and been called "The Godfather of Sustainability", and in 2004 BusinessWeek described him as "a dean of the corporate responsibility movement for 3 decades". This, his latest book, looks at how Capitalism needs to change in order to survive in the coming years. He indentifies problems or solutions by grouping them into 1 of 3 groups: Black Swans, Grey Swans, or Green Swans. He is expounding upon the theory proposed by Nassim Nicholas Taleb in his ...more
Jun 25, 2020 rated it it was ok  ·  review of another edition
Shelves: read-2020
I would give this book 4 stars on the key concepts... But it could have been summarized in 30 pages... And we don’t need an extensive account of the author’s numerous ‘keynote speeches, meetings in Davos, encounters with luminaries’ to see the point he tries to make...
Corina Murafa
May 03, 2020 rated it it was amazing
An absolutely fascinating theory of why classical sustainability practices are not enough anymore and why a massive disruption is needed. The need to advance towards regenerative (business) models is imminent, and the examples Elkington gives of both green and gray/ black swans are very compelling. I think the book is stronger in drawing the main elements of the economic transformations we need to undertake and less spot on when it comes to the political ones we must implement.
Christine Miller
May 10, 2020 rated it it was amazing
John Elkington's 'Green Swans' engaged me with its careful and informed studies and reports about the sustainable future that is possible. I have known of John and his work - e.g. the Triple Bottom Line - for 15 years or so, though I hadn't been fully aware of the breadth and depth of his sphere of influence.

In these times of VUCA - volatile, uncertain, complex, ambiguous - we need steady yet challenging strategies and actions to help us recreate a different world - an economy that is vibrant a
Valerie Blanchard
Aug 02, 2020 is currently reading it
Not done yet post more here when done reading it, take while lots to read 50 other eBooks to ;-) ;-) so look here in 3 - 5 weeks.
Jun 03, 2020 rated it it was amazing
Shelves: giveaways, business, zebk
I have to admit, when I put in for Goodreads giveaway on this book, I was a little fearful of potentially receiving a tomb that would be difficult to read, and even more difficult to digest. The topic, however, intrigued me. I'm so happy I took the chance . . . and even more grateful that I won the giveaway. This book is AMAZING!.

The language is easy to follow, and no matter how complex the subject, the approach Mr Elkington takes allows the reader to fully understand the points and nuances of
A sustainability consultants look at how to change the way that companies as well as individuals measure successful businesses serving people, planet, and prosperity. Green Swans being disruptive or unexpected events that are turned into more sustainable solutions for the future of our planet (as opposed to black or grey swans that are disruptions with negative or more neutral consequences). Full of examples from current business leaders as well as governments and activists, I found especially i ...more
Stephen Heverin
Aug 02, 2020 rated it really liked it
If you want to understand how business should be looking forward and changing how they do business in taking into account more than just the bottom line, this is a good place to start. Not only does it outline how and what businesses need to be looking at in order to remain viable businesses into the future it also is filled with references that will allow you to dive deeper into the subject and additional source material.

[Disclaimer, I received this book as part of a GoodReads giveaway.]
Good concept but DNF at 53%. Felt like a hint of an idea instead of a fully manifested clear recommendation. Two stars is "it's ok." Btw ...more
Jenn Raley
Jun 29, 2020 rated it it was ok
While my interest was piqued enough by the title and topic of this book to add it to my Goodreads list when I learned about it, I don't think it would have risen to the top of my priority list if I had not won the giveaway. (Thanks Goodreads and Fast Company Press!)

It is an interesting set of ideas to engage with, but the book overall lacks cohesion. The author notes at least once that the ideas were workshopped over time in blog posts and speeches, and the structure of the book basically reflec
Jul 20, 2020 rated it really liked it
Forthright and trending

I don’t like to give spoilers on the books that I read. I believe the blurb on the back is enough for you to decide if you will read the book or not. If you choose to read, enjoy!
Kelly Knapp
Jul 12, 2020 rated it really liked it
Strong Ideas and Ideals

I usually start by saying that these style books are "pie in the sky." However, many of Elkington's ideas are both idealized but perhaps feasible also. Although I read a number of "green" books - perhaps I hope to find one that will work- few have lifted my spirits that the way forward is possible because "green" is expensive and environmentally devastating in new ways. But the ideas for a "new" style of capitalism is closer our future needs than any other book i have read
Lisa K
Jul 11, 2020 rated it liked it
Shelves: giveaways
Thankyou to goodreads, the author, publisher for the free copy of "Green Swans." Interesting read about our corporate future socially, environmentally, and financially. Equally scary and hopeful. ...more
Csimplot Simplot
Jun 18, 2020 rated it it was amazing
Excellent book!!!
Louise Roper
May 19, 2020 rated it it was amazing
Great book - thoughtful and optimistic about the state of the world today and where we might be headed.
May 23, 2020 rated it it was amazing
Well written book. Interesting perspective
Sal Mavic
Nov 25, 2020 rated it it was amazing
I'll admit to being nervous about reading this book thinking the language would be hard to understand and concepts out of my grasp or beyond application in my field of waste and recycling management. How wrong I was to assume. The concepts are far easier to grasp than I thought. I think everyone will be able to take something from it. I'll be passing Green Swans onto members of my team. ...more
Anne Hopkins
Dec 16, 2020 rated it liked it
Overall I found this book to be just ok. Some parts were very interesting, but it took a long time to get through the boring parts. I feel like the investment wasn't worth the information (just my time, I rec'd a free copy through a goodreads giveaway). A shorter treatment would have been better. ...more
andy noble
Oct 05, 2020 rated it it was amazing  ·  review of another edition
Thought provoking book asking us to look at regenerative capitalism. Although I do not agree with the principle that capitalism can save us from the climate crisis I do find the ideas in this book interesting and a source of hope
Wasim Tahir
Nov 12, 2020 rated it it was ok
A frustrating read as there are some interesting ideas and topics but the author only goes skin deep into them, choosing instead to pad out the book with content that is tangential or irrelevant
Marc Buckley
Dec 18, 2020 rated it it was amazing
What an amazing read and how correct. 2021 will be the beginning of the age of Regeneration. John has been ahead of his time for decades but there is no stopping the Sustainable Development rocket ship now. Reviews from Paul Pollman, UN, and WEF. He is a Great Leader of our time who is taking this type of thinking into the board rooms of the world for a much-needed change and shift in the way we do business. Green Swans are solutions that take us Exponentially toward Breakthrough the Exponential ...more
Zelma Acosta-rubio
rated it really liked it
Dec 26, 2020
Andrew Dobry
rated it really liked it
Nov 26, 2020
rated it it was amazing
Dec 08, 2020
Tijn Tjoelker
rated it liked it
Sep 28, 2020
Jamie Grecco
rated it it was amazing
May 13, 2020
Doc Martin
rated it it was amazing
Jul 07, 2020
Charles Halliburton
rated it it was ok
Jun 16, 2020
Ryan Smith
rated it it was ok
Jul 25, 2020
Jacinta FitzGerald
rated it it was amazing
Sep 10, 2020
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John Elkington is an Executive Director of SustainAbility Ltd. A leading authority on the role of industry in sustainable development, he is a consultant to such organisations as BP, Procter & Gamble, USAID, and the UN Environment Programme.
He sits on advisory panels at the Merlin Ecology Fund and the Nature Conservancy Council. He has authored or co-authored numerous books and has published sever

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