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Web Analytics 2.0 Quotes

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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik
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“I believe that most websites suck because HiPPOs create them. HiPPO is an acronym for the “Highest Paid Person’s Opinion.”
― Avinash Kaushik, Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
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