Brand Activism Quotes

“Thomas P. Lyon and colleagues argues that firms must become as transparent about their corporate political responsibility(CPR) as their corporate social responsibility (CSR).”
― Christian Sarkar, Brand Activism: From Purpose to Action

“Throughout history, it has been the inaction of those who could have acted; the indifference of those who should have known better; the silence of the voice of justice when it mattered most; that has made it possible for EVIL to triumph.”
― Christian Sarkar, Brand Activism: From Purpose to Action