But I'm Not An Expert! Quotes

“Points of differentiation are the attributes that make your brand unique. They are what make up your competitive advantage.”
― Meera Kothand, But I'm Not An Expert!: Go from newbie to expert and radically skyrocket your influence without feeling like a fraud

“Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” -- Biz Stone, Co-Founder of Twitter.”
― Meera Kothand, But I'm Not An Expert!: Go from newbie to expert and radically skyrocket your influence without feeling like a fraud

“Hi, Ramsay. How are you? I’m Meera, a certified email marketing specialist and freelance writer. I also work with bloggers and solopreneurs on how to craft a strategic online presence at MeeraKothand.com. I’m a big fan of your work and am one of your list peeps as well. I just wanted to drop you a note to let you know that I’ve linked to you in one of my posts. I’ve included one of your emails as an example of the type of emails bloggers should be sending their list. Here’s a link to the post: I love your emails, appreciate all that you do, and wanted to let you know.”
― Meera Kothand, But I'm Not An Expert!: Go from newbie to expert and radically skyrocket your influence without feeling like a fraud

“The Knowledge component is all about how you create and curate content to demonstrate your expertise and attract and retain your ideal customers. In this section, you’ll discover how to quickly pick up knowledge in your expert niche even if you’re starting from scratch. The second component, Authority Architecture, shows you three different pathways to garnering authority—build, borrow, and be. Several people have written about steps and methods to establish authority in your field, including author Steve Scott who mentions the 3 B’s of Authority in his book How to Find a Profitable Blog Topic Idea.4 Most of the strategies and methods surrounding authority can be categorized into these three different pathways. To “be” the authority is the hardest aspect because you've got to have the credentials, achievements, professional qualifications, or years of experience to show for it. Perhaps you’ve built businesses in your expert niche for ten years or worked for Fortune 100 companies. The majority of people don’t start here, which is why I have that portion of the diagram grayed out. Let’s focus on the “build” and “borrow” aspects of the authority architecture. You build authority when you demonstrate your expertise through events such as challenges or live coaching. You also build authority when you share your progress online.”
― Meera Kothand, But I'm Not An Expert!: Go from newbie to expert and radically skyrocket your influence without feeling like a fraud