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Choose: The Single Most Important Decision Before Starting Your Business Choose: The Single Most Important Decision Before Starting Your Business by Ryan Levesque
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“orchid care,” “improve memory,” “leadership skills,” “beekeeping”)”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“To a 4th-grader, the 5th-grader is a genius. You just need to stay one step ahead, not necessarily light-years ahead.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“If you choose the wrong market, your business is destined to fail before you even begin.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“Once your customers are familiar with your business or brand, you can offer a more premium product at a higher price.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“For a quick refresh: IN/UP/MAX is a progression-based concept that advises you to launch your business with a low-priced product that acts as a low barrier of entry. It’s applicable to and affordable for 100 percent of your customers. That’s your IN.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“HCG diet,” despite falling in the Google Trends Sweet Spot, did not fall into the Amazon Market Competition Sweet Spot.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“The Amazon test revealed that the Bullseye Keyword “PCOS diet” fell into the Market Competition Sweet Spot by having the ideal range of advertisers (in addition to falling in the Google Trends Market Size Sweet Spot);”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“When I first got started with a small budget, the first problem I tried solving was also small:”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“Billion-dollar problems require billion-dollar budgets. What kind of budget do you have?”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“go after what you can feasibly accomplish, and don’t go after what you can’t. Bill Gates might be able to solve the worldwide problem of malaria, but you likely can’t. And that’s okay!”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“If my Choose Method had existed back then, it would have led to the discovery right from the start that the pest control market was a Red light market.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“Learn to code”: There were eight people advertising books and other information products on the topic of learning to code. So, while “learn to code” was a Green light on the Google Trends Market Size Sweet Spot test, it’s a Yellow light here on the Amazon Market Competition Sweet Spot test.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“eliminate possibilities because that will get your business going faster.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“there are 1 to 2 or 8 to 9, mark it as a Yellow light. And if there are zero, or 10 or more, mark it as a Red light.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“If there are between three and seven “Sponsored Posts” or advertisers on page 1 of Amazon using your Bullseye Keyword, mark it as a Green light.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“Third, do a scan on the page for “Sponsored Listing” and make a note of the number of products selling education and expertise in some way on that first page of results that are sponsored listings.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“Second, type into the search bar your first shortlisted Bullseye Keyword and hit enter.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“You want to make it a point to look for ads selling education and expertise: books, Kindle e-books, resource guides, and so on.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“In other words, $0.49 of every dollar spent online in the U.S. was spent at Amazon.com.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“if you look around your proposed market and notice that competitors within the space are spending money on marketing, your future is looking bright.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“So, how do you find out whether your idea fits in the Market Competition Sweet Spot? In a word, advertising. But your competitors’, not yours.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“the reality is that you’re looking to build something just a little bit better or a little bit different where there’s already a preexisting demand and evidence of preexisting success, so that you have an existing market to sell to.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“That is, evidence that they’re making money, in spite of having holes or gaps or something they’re missing that represents an opportunity for you.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“Similarly, Facebook wasn’t the first social network. Amazon wasn’t the first online bookseller. Apple wasn’t the first to sell smartphones or MP3 players.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“Google wasn’t the first search engine. They identified an opportunity that someone else pioneered, built a better mousetrap, and settled in that space.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“The settlers were able to learn from where the pioneers failed and where they thrived.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“the secret here is having the right number of competitors. Not too many, but not too few.”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business
“Market Competition Sweet Spot”
Ryan Levesque, Choose: The Single Most Important Decision Before Starting Your Business

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