Goodreads helps you keep track of books you want to read.
Start by marking “Choose: The Single Most Important Decision Before Starting Your Business” as Want to Read:
Choose: The Single Most Important Decision Before Starting Your Business
Enlarge cover
Rate this book
Clear rating
Open Preview

Choose: The Single Most Important Decision Before Starting Your Business

3.98  ·  Rating details ·  292 ratings  ·  28 reviews
What type of business should you start?

For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering this question.

One of the biggest reasons why so many new businesses fail is because in the
Hardcover, 240 pages
Published April 30th 2019 by Hay House Business
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Community Reviews

Showing 1-30
Average rating 3.98  · 
Rating details
 ·  292 ratings  ·  28 reviews

More filters
Sort order
Start your review of Choose: The Single Most Important Decision Before Starting Your Business
Aug 09, 2020 rated it it was ok  ·  review of another edition
A lot of blabla and not so much useful

Mr Levesque has some good points in his book but over 75% are about his story and on the 25% remaining only a few points are really interesting while the main point in choosing your target market is completely ignored to be replaced by his own story.
A nice bio but too much of it.

Also it is really trying to sell his methods and memberships.

I learned a few useful things but I will not recommend this book.
Mar 29, 2021 rated it really liked it
This book is the birds eye view looking down on the situation.

What my 👂 heard ⤵️

if you choose the wrong Market your business is doomed to fail before it even begins
instead of asking what should you build or sell you should be asking who who should you serve
the what is a logical question that will come soon enough but the who is the foundation from which all other things are built
I wish I had more certainty right now
niche down to multiple sub niches
addition by subtraction what you say no to is a
Gosh, this is a hard book to review. I almost gave it a 2 or 3 star but in the end felt that a 4 is ok. It took me 11 months to get through this book (I read about 60 books a year so while I'm not crazy like some people I do read often enough that it shouldn't have taken this long). At first I was trying to do the "work" recommended in the book while reading it, so that slowed my progress. But then it just got so dry and if he could say it in 5 words he used 20, so it just dragged on and on for ...more
Sinduja Krishna Kumar
Apr 19, 2021 rated it really liked it
This book is for someone who wants to know how to start a business from the grassroots levels and hasn’t gone to business schools. It is not to say someone with a business degree might not enjoy it. But then, it gives these short cut ways to get to business models or market competition which is much easier than the elaborate business models you learn at B school.

It is actually a very interesting book and keeps one hooked to it. However if you want to make the best use of the book put whatever t
Oct 20, 2019 rated it really liked it
This book came at a perfect time for me. I've been looking at various opportunities to start my own business, my own firm, business with friends, etc. As it happens, Choose focuses on entrepreneurial opportunities related to selling "expertise and education." If you are looking to choose other types of entrepreneurial endeavors, this book may not be as valuable. However, this is the area for a couple of business ideas that I just started pursuing. Levesque has some good, pragmatic ideas for find ...more
Bryan Trilli
Oct 13, 2020 rated it really liked it
After having bought 3 and started 2 businesses, Ryan's formula is the best I've come across. It would have saved me a lot of time and money in previous ventures and is going to save me a ton of time and money on my next ventures.

The only critique is that the book could have been at least half as long and still gotten 95% of the message across. Probably even 70% shorter so skim through the important sections and don't read it word-for-word.
Ed Barton
Dec 06, 2022 rated it it was amazing  ·  review of another edition
Practical and Tactical

The ability to analyze a market is a critical skill for the entrepreneur. Levesque shows you a proven method to assess and evaluate what market to choose for your online business - focusing on training, education and information. A good starter book for narrowing your choices and systematically assessing your options.
Eric Leszkowicz
Jun 27, 2019 rated it it was amazing
This review has been hidden because it contains spoilers. To view it, click here.
Chris Mchenry
Jul 10, 2019 rated it really liked it
Nice framework for selecting a business idea and market to focus on. Some of the methods seemed rather simplistic, but perhaps that's the genius in them? I was a bit disappointed that the book was so focused on Info products. Conventional wisdom is that is a great place to start, but I was looking for info on SaaS products. ...more
Karen Briscoe
May 04, 2019 rated it it was amazing
Choose is essential to business success and the key to implementing Ryan's ASK method. I had the pleasure of interviewing Ryan for the 5 Minute Success podcast where he shared Secrets of Choosing the Right Market Revealed. Karen Briscoe, author and podcast host 5 Minute Success ...more
Hồ Dũng
Apr 19, 2022 rated it liked it
A book helps you to choose the best niche before start your business ideas. The technique is a bit similar with what I have know about SEO but its also nice to gain more knowledge about business and life experiences from Ryan
Uche Okorie
Nov 02, 2019 rated it it was amazing  ·  review of another edition
great book. Love the concepts. Very implementable... especially if you want to start an online business.
Mark Slauter
Aug 11, 2022 rated it it was ok
A few good takeaways, but nothing overly new here. If nothing else, read it because you're interested in continually learning. ...more
May 10, 2019 rated it it was amazing
Very tactical
Ross Heinricy
Apr 25, 2020 rated it really liked it
Excellent book written especially for those who are entrepreneurial at heart. A game changer with a perspective by someone who has tasted success many times over.
Diana L. Donnelly
Good advice

I read the book Ask and felt Choose was a good read to help me know if I am moving in the right direction
Yann LG
May 08, 2020 rated it liked it
Basically: create your business in "teaching". The authors seems to have an amazing experience of entrepreneurship but I don't want to :) ...more
Adeeba Khan
Nov 16, 2020 rated it did not like it
Disappointing for some one already running a business.. Lots of bla bla and then some good key points
Jun 30, 2019 rated it it was amazing
Great system to narrow down your target market.
Gianfranco Torino
Mar 25, 2020 rated it it was amazing
Amazing book filled with tactical advice, this is surely a book that you will not read fast as you should definitely do everything in order.

It's a great book, will most definitely read ASK
Viviane Veronica
Feb 17, 2020 rated it really liked it
I had a few take aways from this book. But the irritating part is that, the author keeps using his own expertises as examples repeatedly.
Enrika Greathouse
Mar 06, 2020 rated it it was amazing
Pretty insightful especially the SEO research tactics used.
Nov 21, 2022 rated it it was amazing
Lựa chọn quan trọng hơn cố gắng 💙
Cảm ơn Thắng😊
Bạn nào thích quyển này mình tặng nhé😊
Hany Fahmy
Some new idea

I got some new ideas from this book , but they could be summarized in an article , so it is slightly boring
Braulio Valenzuela
Jul 27, 2021 rated it did not like it
So… you’re telling me… that the “single most important decision before starting your business”… is using Google Trends?

Waste of time.
Aug 20, 2019 rated it it was amazing
I listened to this as an audiobook and the author was the narrator. He sounds uncannily like Ryan Reynolds and that definitely influenced my rating. Nothing is as motivational as Ryan Reynolds giving you sound business advice with some motivational information too. Choose kind of acts as a prequel to Ask despite being released afterwards in the sense that Ask shows you how to sell to customers, where as Choose shows you how to choose a market in the first place. It has really valuable ad
Jul 23, 2019 rated it it was ok  ·  review of another edition
Decent enough primer if you're inexperienced or looking to start an 'info' business... however, far too basic for anyone with any experience or looking to start a business that's not online or 'knowledge' based.

I was really hoping to find more thorough market testing analysis than Google Trends, but hey, the book is ~$15 so what can you expect. For the vast majority looking to start a business, this will be insightful; everyone else, it's largely skippable.
Pedro Jacob
Apr 02, 2020 rated it it was ok
'Choose' is full of straight-to-the-point practical advice that you can use to test your business ideas. The method Ryan designed can predict which markets are just right for you and which ones you should steer clear of. I wish I had Ryan had written these books 10 years ago so I could have avoided wasting three years of my life getting a useless business degree! ...more
Lynn MacDonald
rated it it was amazing
Jul 24, 2021
Stephen Ray
rated it it was amazing
May 07, 2019
« previous 1 3 4 5 6 7 8 9 10 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
  • Be Your Future Self Now: The Science of Intentional Transformation
  • The Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business
  • The $150M secret
  • The Road To Riches
  • The Witness (Jack Valentine Mystery Thrillers #5)
  • The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want.
  • Nowhere on Earth
  • How To Successfully Self-Publish A Book On Amazon & Audible: How To Build A Profitable Self-Publishing Business
  • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
  • DotCom Secrets: The Underground Playbook for Growing Your Company Online
  • Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too
  • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No
  • TikTok Marketing for Viral Sales: A Young Girl's Guide to Blowing Customers' Minds (TEENAGE GIRLS AND BUSINESS)
  • What Remains (The End of Time, #2)
  • Welcome to the Madhouse (Maids of Maddington Series)
  • After the Apocalypse - The Kim and Kaya Chronicles
  • Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World
See similar books…

News & Interviews

As the final days of the year tick themselves off the calendar, the 2022 Goodreads Reading Challenge is coming to a close. Sincere...
153 likes · 147 comments
“If you choose the wrong market, your business is destined to fail before you even begin.” 1 likes
“orchid care,” “improve memory,” “leadership skills,” “beekeeping”)” 1 likes
More quotes…