Copywriting Quotes

“Most of us find it easy to knock things. We always know what we don't like, and we tend to highlight problems and issues rather than build on the elements that we do like.”
― Mark Shaw, Copywriting: Successful Writing for Design, Advertising, and Marketing

“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner”
― Gyles Lingwood, Copywriting: Successful writing for design, advertising and marketing