The Basics of User Experience Design Quotes

“From designing meaningful interfaces, to processing your own UX research, information visualization is an indispensable tool in your UX design”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“Information visualization, the art of representing data in a way that makes it easy to understand and to manipulate,”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“1D: Words Words—especially those used in interactions, such as button labels—should be meaningful and simple to understand.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“recap, the techniques are: Card sorting Expert review Eye movement tracking Field studies Usability testing Remote usability testing User personas”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“7. User Personas User personas are a fictional representation of the ideal user. They focus on the goals of the user, that individual’s characteristics and the attitudes he/she displays. They also examine what the user expects from the product.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“5. Usability Testing A firm favorite that has a long and prestigious history in UX research, usability testing is the observation of users trying to carry out tasks with a product. Such testing can focus on a single process, or be much wider in range.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“4. Field Studies This is actually a number of techniques under a broad heading. It’s all about going out and observing users ‘in the wild’ so that we can measure behavior in the context where users actually use a product. Field studies include ethnographic research, interviews, observations, and contextual enquiry.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“Card sorting, an approach that UX research inherited from psychological research, is an excellent, and wonderfully simple, way of assessing what users’ priorities are and how their sense of order processes the existing nature of an item in question.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“1. Card Sorting Card sorting was originally a technique used in psychological research long before ‘UX research’ was a thing. It’s a simple concept: you write words or phrases on cards; then you ask the user to categorize them. You might also ask the user to label the categories.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“Don’t forget that scripts are a guide, not a bible. If you find something interesting takes place in an interview and there are no questions, on the script, to explore that idea… explore it anyway.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“Typical topics covered within user interviews include: Background (such as ethnographic data) The use of technology in general The use of the product The user’s main objectives and motivations”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“When you’re designing for usability, thinking about utility is important, too. While usability is concerned with making functions easy and pleasant to use, utility is about providing functions that users need in the first place.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“The best way to support ease of learning is to design systems that match a user’s existing mental models. A mental model is simply a representation of something in the real world and how it is done from the user’s perspective. It’s why virtual buttons look a lot like real buttons – we know that we push buttons;”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“error tolerance, according to Whitney Quesenberry, requires: Restricting opportunities to do the wrong thing. Make links/buttons clear and distinct; keep language clear and simple;”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“offers 5 criteria that a product must meet so as to be usable: Effectiveness Efficiency Engagement Error Tolerance Ease of Learning”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“We tend to be distracted by the voices in our own heads telling us what the design should look like.”
— Michael Bierut, Partner at Pentagram Design”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“Don’t neglect accessibility in the user experience; it’s not just about showing courtesy and decency—it’s about heeding common sense, too!”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“Useful Usable Findable Credible Desirable Accessible Valuable”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“Design Thinking is an Iterative and Non-linear Process”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“design thinking is essentially a problem-solving approach, crystallized in the field of design, which combines a holistic user-centered perspective with rational and analytical research with the goal of creating innovative solutions.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“Design thinking is often referred to as ‘outside the box’ thinking, as designers are attempting to develop new ways of thinking that do not abide by the dominant or more common problem-solving methods.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“many years of education and practical experience can hinder rather than help in dealing with a problem.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“the most obvious solutions are the ones hardest to come by because of the self-imposed constraints we work within.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“Each spoke of a solution which fitted within his or her respective level of expertise.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“Design thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, design thinking provides a solution-based approach to solving problems.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“Focusing on UX enables design to focus on the user.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“A UX designer is someone who investigates and analyzes how users feel about the products he or she offers them. UX designers then apply this knowledge to product development in order to ensure that the user has the best possible experience with a product.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“Does the site or application give the user value?”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“You can add all the features and functionality that you like to a site or application, but the success of the project rides on a single factor: how the users feel about it.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation

“User experience design, as its name suggests, is about designing the ideal experience of using a service or product.”
― Mads Soegaard, The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation