Identity Designed Quotes

“successful identity project needs internal buy-in, where the client feels more unified behind a vision and direction. It’s then much easier for the client to communicate that vision externally.”
― David Airey, Identity Designed: The Definitive Guide to Visual Branding

“Successful negotiation was addressing the needs of the client while retaining our excitement for the task.”
― David Airey, Identity Designed: The Definitive Guide to Visual Branding