Newsletter Ninja Quotes

“First, you are not selling what you think you are. Second, if all you’re using your list for is selling, you’re doing everything wrong.”
― Tammi Labrecque, Newsletter Ninja: How to Become an Author Mailing List Expert

“Remember the triad: open, click, reply. Get them to do at least one of those things every time you send them an email, and by the time they make it to your main list or start getting your regular campaigns, you’ll be several lengths out in front of the authors who don’t have your exceptional email game.”
― Tammi Labrecque, Newsletter Ninja: How to Become an Author Mailing List Expert