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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

Perfect Pitch: The Art of Selling Ideas and Winning New Business by Jon Steel
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“The author and screenwriter William Goldman says that "the key to all story endings is to give the audience what it wants, but not in the way it expects.”
― Jon Steel, Perfect Pitch: The Art of Selling Ideas and Winning New Business

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