Influencer Quotes

“you need to adapt, because those who don’t adapt won’t make it very far.”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media

“INFLUENCER INSIGHT Sometimes people don’t realize the amount of brainstorming and effort that goes on behind each post. Motivation is what gets you started. Commitment is what keeps you going. —@tsangtastic”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media

“Chances are your haters are just fans who can’t express themselves in a way that makes any logical sense because there’s a thin line between love and hate.”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media

“INFLUENCER INSIGHT Answer as many comments as you can, until it becomes too much to handle. A small amount of comments can double quickly if you answer every person. By doing something that simple, you can double your engagement. It is so important to interact with your subscribers to build a relationship and a community. —@sonagasparian”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media

“CreatorsCollective”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media

“INFLUENCER INSIGHT Network!!! Networking is key for anyone who aspires to do anything. For aspiring content creators, I would say that you should definitely connect with other bloggers. Team up, and take over the world together. There is enough success out there for everyone, so why not lift everyone else up? Another key thing would be to make an effort to go to events as often as you can. That ties in with networking, but it always is good to show face. Last, think about what you want your brand identity to be. Network with others who are on brand with your brand identity. —@tsarin”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media

“INFLUENCER INSIGHT I receive so many emails from people who want to start a blog because they want to earn money from it and make it their full-time job. I didn’t earn an income from my blog for a year and a half after I started, but because I loved what I was writing about every day, it was much easier for me to stay motivated to continue. Make sure you really love whatever you’re creating content around or you will tire out. Be really consistent, be committed, and be ready to work! It won’t happen overnight, but if you aim to create content around your passion rather than what you could earn, you will be more set up for success! —@thriftsandthreads”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media

“INFLUENCER INSIGHT The one piece of advice that I’d share is to find your “why” and stick to it. Share whatever it is that you love, are passionate about sharing, and have a fresh, unique perspective on, but always remember why you’re sharing in the first place. These reasons vary and can become catalysts for shaping great content. Your why for sharing/posting will amplify your voice and shine through in your content. That’s what makes this space so amazing—the myriad of different perspectives out there. —@simplycyn”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media

“Five to seven hashtags are more than enough”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media

“my captions, I poke fun at my images and my feed a lot. I am basically sending the message that the photos they see are just a highly curated highlight reel and it’s mostly inspirational. The real me is just like most working women: working our asses off till 2 A.M. regularly, dealing with week-old laundry. And all the flawless photos are the product of a team working together and post editing. When they ask, I tell them that a photo has been retouched. I also post about the fact that I do have problems—I struggle with skin issues, weight issues, and work issues just like everyone else. And that it’s okay and normal.”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media

“ON WOMEN DOMINATING INFLUENCER MARKETING AND INSTAGRAM CREATING UNREALISTIC EXPECTATIONS . . . I think women are social creatures and form strong relationships and connections much easier than men, so it’s natural that we dominate social media. I definitely think Instagram can create unrealistic expectations. I have had comments and DMs from followers telling me how my content makes them feel depressed or inadequate. So you know what I do now? I post lots of Insta stories and Facebook posts, usually unedited, about what really goes on in my life. This way, they see the prep that goes into that other Instagram post they saw, including the giant mess that is my office, the team that helps me out, and the 3 A.M. late nights.”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media

“Follow someone you like and start interacting. And be genuine. I never give a compliment I don’t mean. And my best tip: Be helpful and give freely. It’s funny how generous people become when you are generous first.”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media

“There are four types of content I look for when determining how on top of her game an influencer is. Showcasing all four tells me that she has the skills to create multiple types of content,”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media

“That said, everyone should have an account on the big four: Facebook, Twitter, Instagram, and YouTube. You’ll want an Instagram account, because it’s where the majority of influencer marketing campaigns take place. YouTube is also a big market for fashion hauls and beauty tutorials and is also a great way to show advertisers your video presence.”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media

“A good influencer, the type you will be after reading this book, would never promote something she wouldn’t organically share even if she’s being paid by a brand.”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media

“Say a little, do a lot, be kind.”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media

“I think the biggest misconception is that these things fell into my lap, and that’s not true. Ninety percent of the bigger projects I’ve worked on were from me reaching out and pitching my work and ideas to a brand.”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media

“Working from home” while taking care of kids is near impossible when you are actually trying to do it. All the moms that I know who run businesses are working well into the night many nights a week. I have the ability to end my workday before 4 P.M.”
― Brittany Hennessy, Influencer: Building Your Personal Brand in the Age of Social Media