The Product Marketing Manager Quotes

“Another useful onboarding technique is to create product-focused battlecards. An example would be a simple one-page PDF which includes the following elements: Product Basics Concise Sales Pitch      Key Questions for Customers (which highlight their pain points and the solutions you offer) Frequently Asked Questions and Answers Common Objections and Responses”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“During onboarding, a company may hand out a “Sales Playbook” to all new hires. This type of playbook can be a simple PDF document that is stored in the LMS and used to explain the basics of the company and industry, the different buyer personas, and the main competitors.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“As PMMs, we need to put ourselves on the front-line of communication with both prospects and customers and alongside our sales teams.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“Utilizing two rounds of review is quite typical. The first round is for you to sign off on what the copywriter or owner of the material has written and the second round is so that you can see how the copy looks after it has been placed within the document’s design.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“Be it visuals, copy, pricing explanations, or anything else that the PMM is involved in, the marketing team can help verify which methods work best and generate the most interest through A/B testing”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“it is only the PMM who focuses on the positioning of a product and the specific messaging created for delivering a Unique Selling Proposition (USP)”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“Content Marketers create and distribute material, such as blogs and videos, through social media to attract interest and generate leads, increase brand awareness, and engage with their online audience.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“After all, the ultimate goal is to empower your sales and marketing teams with the knowledge and messaging that they need to create and nurture leads, and to win deals.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“One of the highly sought-after skills organizations are looking for in a PMM is the ability to understand products on a deeper technical level and then express what they have learned in human-understandable-speech for the other teams and rest of the world.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“the ultimate goal of spending time with PMs and developers is to have a deeper understanding of the product and be able to relay what you have learned to the marketing and sales teams.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“Being a good leader is about lifting up those around you. If you remember this as a PMM, the respect and trust that those people have for you will continue to grow.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“I only spend part of my time with development/sales/marketing (take your pick) and therefore don’t understand it completely. Can you please explain it to me as if I am brand new to this subject?”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“no such thing as a boring subject so long as it is made to be entertaining.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“Think back to the best presentations you have ever heard. Chances are, they were both engaging and entertaining. Perhaps tell a story about something personal that happened to you or your company or something else that the audience can relate to.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“When explaining a product or topic to an audience, be sure to leave them with something memorable, even if it is just a single phrase, statement, or question.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“a customer’s own words to explain why your product works so well for them can be even more powerful than telling your own story. Using your customer’s comments about how your products have helped them is an effective and powerful tool to add interest and credibility to your story.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“The ability to put oneself into the shoes of the buyers, understand what will interest them and what they will respond to, and then relate information to them in an easy to understand and attractive manner is what sets good PMMs apart from the crowd.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“The best explanation I have heard for the difference between a PM and PMM is that it is the PM’s job to get a product onto the shelf, while it is the PMM’s job to get it off the shelf.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“record one of the company’s top performing salespeople delivering the pitch for that particular product or feature.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“I remember when a PMM colleague had completed copious amounts of research and decided upon a new product positioning that she was going to present to our management team the next week. A few days before the meeting, she and I were engaged in a conversation with a salesperson who articulated his own version of the positioning in a much more effective way than what she had prepared. I watched her ego struggle with adopting that last minute change even though it had the potential to vastly improve her presentation. I was proud to see her accept the suggestions and her final proposal was indeed enthusiastically received by the management team. Keeping your ego in check is easier if you constantly remind yourself that as a PMM, it is your job to discover, compile, and propose new positioning and messaging, regardless of its source.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“example, I might have spoken to ten people about finding the exact words that should be used to describe a certain product and received the same answer from all of them. However, when speaking with an eleventh person who had a different (but valid) opinion, I have felt that the research had already been successfully completed and the decision made even though this final person had some valuable insights. Having identified this perilous trap, I now keep an open mind when collecting information throughout all phases of a project and remind myself that product positioning and messaging are constantly changing as products,”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“ask someone in your marketing team to routinely send you a list of the most common keywords people search for before they land on your website.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“Keeping up with the trends and developments in your industry is vital. Without knowing the direction of your industry, how your competitors are positioning themselves, or what the demands of your market are, producing a strategy and successful product positioning simply isn’t possible.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“good PMM needs to embrace communication as the key to obtaining the best results both internally within their company and externally.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“When it came to understanding a product on the technical level and then turning that detailed information into key marketing and sales messages by defining a unique selling proposition and differentiation from competition, I was suddenly enjoying my daily work more than ever before.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

“Defining the positioning and messaging of our products as well as planning and executing product releases and launches.”
― Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company