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Lucas  Weber

“Another useful onboarding technique is to create product-focused battlecards. An example would be a simple one-page PDF which includes the following elements: Product Basics Concise Sales Pitch      Key Questions for Customers (which highlight their pain points and the solutions you offer) Frequently Asked Questions and Answers Common Objections and Responses”

Lucas Weber, The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company
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The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company by Lucas Weber
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