“I remember when a PMM colleague had completed copious amounts of research and decided upon a new product positioning that she was going to present to our management team the next week. A few days before the meeting, she and I were engaged in a conversation with a salesperson who articulated his own version of the positioning in a much more effective way than what she had prepared. I watched her ego struggle with adopting that last minute change even though it had the potential to vastly improve her presentation. I was proud to see her accept the suggestions and her final proposal was indeed enthusiastically received by the management team. Keeping your ego in check is easier if you constantly remind yourself that as a PMM, it is your job to discover, compile, and propose new positioning and messaging, regardless of its source.”