The One Hour Content Plan Quotes

“Why I _____ when I had ______ E.g. Why I invested in Convertkit when I was earning $0 on my blog”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“What road do I take?” asked Alice. The cat asked, “Where do you want to go?” “I don’t know,” Alice answered. “Then,” said the cat, “it really doesn’t matter, does it?” ― Lewis Carroll, Alice's Adventures in Wonderland”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“ignoring a content plan for your blog is the biggest mistake you can make.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“What road do I take?” asked Alice. The cat asked, “Where do you want to go?” “I don’t know,” Alice answered. “Then,” said the cat, “it really doesn’t matter, does it?”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“content marketing is building a relationship with your reader by empowering and educating them via content. And content strategy is the plan that gets you there.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Content that tries to attract everyone attracts no one.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“I educate/inspire/entertain/teach/help__________who want to____________ I show ___________ how ___________”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“You’ll discover a simple strategy to know exactly what it means to write in your ‘brand voice.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Your content has to attract, delight and convert your readers. Add these three elements to the implementation of your content plan, and you’ll have a fully functioning blog content strategy.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“When NOT to use ______ E.g. When not to use Wordpress / tool / technique such as Pomodoro or GTD”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Interviews Perfect for: Bringing desire for your call to action. Share a video interview with a subscriber / customer / client who got results by implementing your strategy or tip.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Questions Perfect for: Raising interest in the topic.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“How to save yourself a few hours every week with (technique/tool/product)”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Useful Tools or Services”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Examples Write about what you would have done differently for your blog, website or business if you could start over. Tell them about a missed opportunity. Take this as a chance to inspire and motivate your subscribers and readers. Show them your vulnerable side and let them connect with you. Share about a terrible job or client you had. What has that taught you and how does it affect how you do things now?”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Success and failures Perfect for: Bringing attention to a topic. Getting your readers to sit up and take notice.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“When you present case studies, be sure to give tangible takeaways and how readers can apply it to their own situations.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“case study is a good post type to use especially if you are showcasing your results with a particular tool or course that you may be an affiliate for. It’s also good to utilize case studies to showcase results students and clients have had using your products and methods.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Case studies break down a specific topic and dive deep into it to show outcomes, both good and bad.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Case studies Perfect for: Creating desire for your call to action.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“X _______ every [call out an audience] needs to be [ACTION] E.g. 10 email lists every social media manager needs to be subscribed to / 10 books every aspiring entrepreneur in his forties needs to be reading.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Examples X top blog posts about ______ E.g. 20 top blog posts about landing pages / 10 top blog posts about under 30 minute recipes”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“This is where you curate popular pieces of content on a focused topic from other influencers and people in your niche.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Curated content/Roundup posts Perfect for: Raising attention and awareness. Many new bloggers post curated content pieces to drive traffic.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Examples Why this is the perfect time to jump on _______ Considering ____ for your business? 5 questions to think about. Is _____ right for you? Here’s where I see _____ in 5 years.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Write about a trend you notice and your prediction about it.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Trends Perfect for: Establishing authority and thought leadership.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Mistakes Perfect for: Bringing attention to a topic. Getting your readers to sit up and take notice”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Examples The rebel's guide to _______ The bootstrapper's guide to ______(website design / wholesale / guerrilla marketing ideas / dieting)”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Perfect for: Establishing expertise in your topic and raising interest in the topic.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells