Customer Experiences with Soul Quotes

“Living the human values allows us to more fully understand the underlying reasons for someone’s behaviour and why that person is acting in any particular way. When you live the human values, you can see more about a situation. If someone manifests behaviour in a way which we do not expect and our lives do not have the grounding which the human values provide, we do not know what to do or how to respond.”
― Simon Robinson, Customer Experiences With Soul: A New Era In Design

“Many people are so comfortable and rooted in this way of knowing reality that they are unable to engage in any meaningful dialogue, being so sure of the ‘facts’, and that their version of ‘reality’ is the true one and nothing else possibly could be.”
― Simon Robinson, Customer Experiences With Soul: A New Era In Design

“The whole is not the sum of the parts, and neither is the whole greater than the sum of the parts. The whole is not a thing which acts as some kind of super-part, and neither can it be imposed on the parts. An authentic whole can only be encountered through the way in which it expresses itself through each part.”
― Simon Robinson, Customer Experiences With Soul: A New Era In Design

“Discernment is required as never before in an age of personal branding, in order that we do not accidentally find ourselves being a part of a ‘knotwork’ –a network with ego –which can be more cliques than authentic networks of people working towards a higher purpose for the good of all.”
― Simon Robinson, Customer Experiences With Soul: A New Era In Design

“The soul in customer experiences with soul is the essence of a business and we encounter the essence through each and every part, be it product, service, advertisement, interface or personal interaction we have with the organisation. For this reason the term ‘customer experience’ refers not only to the interaction our paying customers have with our products, services and brands, but also to every single interaction inside the business between colleagues, employees, suppliers, shareholders and contractors, and every interaction between those who work for a business and who are representing the business, and every person who comes into contact with the business. Every single one of us has our own personal customer experience which we project and for which we have to take full responsibility.”
― Simon Robinson, Customer Experiences With Soul: A New Era In Design

“Companies are confusing emotion-driven marketing campaigns which still focus on the products and services, with authentic missions which inspire people with a higher purpose beyond the core offering.”
― Simon Robinson, Customer Experiences With Soul: A New Era In Design