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Customer Experiences with Soul: A New Era in Design
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What happens when you combine the best global design practices with Brazilian heart, Western philosophical insight and timeless Eastern spiritual wisdom? A powerful antidote to the excesses of those business cultures which only value exponential growth at any cost, and which have lost sight of what humanity and being human really means.
This pioneering book explains how a ...more
This pioneering book explains how a ...more
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Reflexivo
O livro em si é um exercício muito corajoso e importante para transmitir outras perspectivas que estão inclusas na hora de "criar", "desenhar" e "propor" experiências para os usuários/consumidores. Simon e Maria formam bons argumentos (a qual gostaria muito que houvessem mais ilustrações) com boas fontes filosóficas, sociológicas e relatos de empresários para defender que devemos olhar com mais cuidado palavras como propósito, alma e autenticidade. Existem boas frases que deixam o ...more
O livro em si é um exercício muito corajoso e importante para transmitir outras perspectivas que estão inclusas na hora de "criar", "desenhar" e "propor" experiências para os usuários/consumidores. Simon e Maria formam bons argumentos (a qual gostaria muito que houvessem mais ilustrações) com boas fontes filosóficas, sociológicas e relatos de empresários para defender que devemos olhar com mais cuidado palavras como propósito, alma e autenticidade. Existem boas frases que deixam o ...more
I enjoyed reading the book, however I wouldn't classify it as a must to read book for CX practitioners.
It is discussing CX from a philosophical perspective... So you may feel that the book is more theoretical than practical.
It is discussing CX from a philosophical perspective... So you may feel that the book is more theoretical than practical.
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“The whole is not the sum of the parts, and neither is the whole greater than the sum of the parts. The whole is not a thing which acts as some kind of super-part, and neither can it be imposed on the parts. An authentic whole can only be encountered through the way in which it expresses itself through each part.”
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“Companies are confusing emotion-driven marketing campaigns which still focus on the products and services, with authentic missions which inspire people with a higher purpose beyond the core offering.”
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