Your Move Quotes

“Focus more on being decisive and less on trying to make the “right” decision. You’ll never know until you try, and if you’re wrong, you can always try again.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“Here’s an unexpected lesson I learned: The world wants you to be vanilla. They will always push you to look and act the same as everyone else.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“Marshall Goldsmith, one of the world’s top executive coaches, put it to me this way: “Your biggest challenge [is] customer selection. You pick the right customer, you win. You pick the wrong customer, you lose. Focus on helping great people get better.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“If fear of failure is paralyzing you, then I strongly recommend you set a tiny, realistic goal for the day. When you achieve it, then move on to the next tiny, realistic goal. Your business is going to see better results from taking action on small goals then dreaming about unrealistic big goals that you never achieve.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“If you use generic phrases like “feeling motivated” and “I’m going to buckle down,” I can tell you you’re already going to fail. And after failing multiple times, you’ll start to see yourself as a “person who fails.” In other words, you start to believe, “I’m not the kind of person who can succeed in business.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“Most of us, when we look for a mentor, we approach someone we’ve been following, and we don’t know what to do. So we just go crazy and shout, “Yeah! Please become my mentor!” In reality, the first thing isn’t asking. The first thing is figuring out how you can help THEM.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“Professionalism is a concept a lot of businesses gloss over — especially when they’re starting out and people think it’s okay to wear flip flops to a meeting because that’s what Mark Zuckerberg did. You’re not Mark Zuckerberg.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“Remote work. Working remotely is amazing… until you see how much amazing work your team can do when everyone is working under the same roof.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“Too many entrepreneurs worry about stuff they don’t need to. They think they need to read books by Warren Buffett, master Evergreen launches, and build an affiliate program before they’ve successfully sold their first product. Not that the advanced stuff doesn’t matter. It does. But first… Live to fight another day, and trust that your future self will be able to solve problems later on.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“Life is always going to be messy. But the most successful people don’t rely on “motivation” or “working harder” to get things done. Instead, they have systems for the big, big wins, and let the inconsequential stuff fall to the wayside. As your business gets increasingly successful and complex, this becomes more and more important.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“Most people price out of fear. They just choose a price which is usually way lower than they should charge, and then they hope that no one notices they’re actually charging money for this product. Your pricing signifies who you are and what kind of customer you want.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“Look, the fact is, some people will NEVER buy from you. Apologetic messages only seem to please the non-buyers. Their complaints poison the well for your real customers. Your real customers will be relieved that you have something worthwhile for them.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“Understand that people value what they pay for. You’re not doing them a disservice by charging them, you’re actually doing a profound service for the people who want to take action.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“In a world full of websites and e-books and apps, the moment you look and sound like everyone else, you’re dead.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“He created a “Top 50 Favorites” list of contacts on his phone. He prioritizes them when it comes to hanging out. When he has a free minute, he calls/texts the people on his Top 50 list. Then he told us, at the end of the year, he re-evaluates who should be on the list and shuffles/deletes/adds to it. It can only be 50 people, so every year, he makes the tough decisions as to who’s in his Top 50. People DID NOT LIKE THIS.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“most of us — and most beginners — focus on the wrong things. We worry about minutiae that won’t change a thing and mentally exhausts us. Experienced pros have gone through this phase (it’s natural, after all), and know what to pay attention to and what to ignore. For example, should you eat right after your workout? Sure, it’s probably a good idea. But it’s 100x more important to get to your workout at least 3x/week.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“One final note about serving successful, happy customers: You choose who you serve.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“There are many audiences you should not build a business around, simply because they will never buy. For example, any business that serves nonprofits is doomed. Nonprofits are not going to pay you. Neither will restaurants or students. Restaurant owners believe they’re “too busy” for most services, and students are poor and want to spend their limited money on alcohol. A huge part of your success in business comes from consciously choosing who you’re attracting and who you’re repelling.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“This may be the most important idea in business. If you only take one thing away from this book, it should be this: Create something that people WANT to buy.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“Imagine every morning, your potential customers wake up and they think about that problem, virtually every hour of their day. If you could solve that problem for them, once and for all, how much would they pay? $100? $1000? $10,000? When you can connect and really solve their problems, the price is a mere triviality.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“You can’t help people who are too smart for their own good.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“There are a million different ways to approach any topic. The key is: Instead of focusing on the competition, focus on your audience. Who is your audience, and what do they want that they are not being served right now? I guarantee you, in the yoga audience, there are people who have never done yoga. Then there are people who tried it a couple times, and they kind of gave up. They say things like, “I should go back,” but they haven’t. What you can do is take your special insight and your perspective on the world, and serve their needs. That’s how you build a business that stands out from all the rest.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“Marshall Goldsmith, one of the world’s top executive coaches, put it to me this way: “Your biggest challenge [is] customer selection. You pick the right customer, you win. You pick the wrong customer, you lose. Focus on helping great people get better.” Ultimately, this is your business. It’s up to you to run your business as you see fit, and serve the customers you want to serve. In our experience, business is the most fun (and most profitable) when you focus on helping great people get better.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“Actually listening is the critical differentiator between a successful business with happy customers… and everyone else.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“With that example, I wanted to show them what it takes to build a business that stands out. Not just going through the motions of listening to people, but actually listening to them. Engaging. Responding. Having fun with it.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“To test for demand, just ask yourself, “Do a lot of people care about this?” If the answer is yes, then ask yourself, “Are people willing to pay a lot to solve this problem?” to figure out price. You’ll quickly see where your different ideas fall on the chart.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“Rule #1: People pay me for the value I create. In other words, if I create value, people will be more than happy to pay me for it. Rule #2. The more I make, the more value I can create. I can invest back into the business, by building systems, creating technology, and hiring new people. Rule #3. Money is a marker that I’m doing the right thing. We’re going to avoid fake proxies of success, like how many people like my Facebook page. Instead, we’ll focus on the ultimate sign that you’ve created something the world wants: Sales.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“Do that, and it means you’ve created something good enough that people say, “Yes, I need this!” When they pull out that credit card, you know they really mean it. They’re not just saying they need it because they’re worried about hurting your feelings.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business

“But it takes a lot of trust for someone to actually pull out their wallet and pay you money, because they believe you can help them solve their problems.”
― Ramit Sethi, Your Move: The Underdog’s Guide to Building Your Business