Guerrilla Publishing Quotes

“My own goal is to find readers of my genre and turn them into raving fans by over-delivering on their expectations and giving them a satisfying reading experience.”
― Derek Murphy, Guerrilla Publishing: a sleaze-free guide to writing and book marketing

“Find indirect, long term marketing strategies that center on building an author brand and platform.”
― Derek Murphy, Guerrilla Publishing: a sleaze-free guide to writing and book marketing

“Generally, for most fiction, there are three foolproof layouts you can use. One, a flat landscape picture, hopefully at least with a humanizing element (a garment, object, footsteps... something that refers to a character – because without character there is no story). Two, a landscape picture with a character in it; either in the foreground or background. Smaller figures for more epic stories with bigger landscapes; bigger characters for more action and character-driven stories. Three, a face on top and a landscape on the bottom. These”
― Derek Murphy, Guerrilla Publishing: a sleaze-free guide to writing and book marketing