Make It Bigger Quotes

“I just remember that everything looked the same-all style and no substance ”
― Paula Scher, Make It Bigger

“The ability to explain graphic design is fundamentally different from the ability to create graphic design, and it relies on different faculties. In the explanation process, the designer must deconstruct his or her work and place it in a logical sequence so one can understand its components and see how they collectively create an entity that has a specific idea, spirit, and look.
The act of designing is more ephemeral; it is an intuitive process informed by external forces that direct the intuition. Whereas a
solution can be explained, the process that created it can never adequately be understood. That’s why the process is so mistrusted, misunderstood, even resented. It is not scientific or democratic, cannot be learned by following an appropriate course of study, and cannot even be equally understood or appreciated by people of similar intellects and levels of education.”
― Paula Scher, Make It Bigger

“It’s hard to write this with dispassion because I hate mass mantras. I never trust or believe them, because they always pervert themselves, even when the mantra is in sync with my own views. Progressive political and social beliefs are generally lifelong, deeply held convictions, not transient group mores. Yes, consciousness can be raised, and I always love it when someone who voted for Ronald Reagan wakes up and smells the coffee, but I’m nervous when we try to make converts through the AIGA or I.D. Magazine. If they’re that easily converted, they may respond just as positively to the mantra of the next decade, which could well turn out to be fascism.”
― Paula Scher, Make It Bigger

“We are responsible for our work and its consequences. Responsibility is a crucial part of our professional ethic. We are also responsible (according to our original goals) for encouraging and supporting quality design. Therefore racism, sexism, and other forms of personal prejudice have no place in the design community.”
― Paula Scher, Make It Bigger

“In the eighties, the design community witnessed the great rise of “professionalism” (now a euphemism for the production of noninnovative but stylishly acceptable work—usually in corporate communications—coupled with very good fees). Along with “professionalism” came the “business consultant to the designers,” who proclaimed, “Design is a business.” This became the mantra of the eighties. The AIGA, along with other organizations and publications, produced seminars, conferences, and special magazine issues devoted to the business of design. These were followed by a plethora of design self-help books, which told you how to set up your own business, how to promote, how to speak correct business jargon, how to dress, how to buy insurance, and so on. There was nothing inherently wrong with this except for the subsequent confusion it caused. “Professional” work did look more professional, and corporate communications in general were visually improved. The level of design mediocrity rose. Also, practicing designers as a rule had previously been rather sloppy about running their businesses. They were easily taken advantage of, didn’t know how to construct proposals, and were generally more interested in designing than in minding the store, networking, or planning for the future. The business seminars did no harm, but the political and economic climate of the eighties in general, coupled with the pervasiveness of the “design is a business” hype, perverted the design community’s overall goal. The goal became money.”
― Paula Scher, Make It Bigger