Nawabs, Nudes, Noodles Quotes

“Hence, this generation places very little store by ‘values’ and tends to instead swear by ‘practicality’. The worrying aspect is that they feel the need to ensure that children are brought up on a healthy dose of such practicality since good values may make it difficult to succeed. 4.”
― Ambi Parameswaran, Nawabs, Nudes, Noodles: India through 50 Years of Advertising

“In the ’90s, consumer researchers coined a new term to describe why ads and brands were targeting kids. They called it ‘Pester Power’.”
― Ambi Parameswaran, Nawabs, Nudes, Noodles: India through 50 Years of Advertising

“When Pfizer was getting ready to launch their impotency drug Viagra or sildenafil citrate, they realized that the topic was taboo and would provoke intense debate if the drug was presented as a cure for impotency. Which old man would admit he was impotent, went the argument. So the business and markeing strategist decided to work on what may have been termed the ‘social justice’ angle of presenting the problem. Since impotency was seen as an almost terminal disease that could not be cured, was there a way of repositioning it by a change in terminology? A few years before Viagra was launched, the company started seeding media about a new problem facing American men, it was termed ‘Erectile Dysfunction’ or ED. I came across an article on ED in Fortune magazine a year or so before the official launch of Viagra. The company had managed to create a new disease which had an acronym that could be remembered by the lay consumer instead of the derogatory term in use till then, ‘impotence’. When the drug, and the brand Viagra, was finally launched, it found ready acceptance and went on to become a billion dollar seller that created a whole new industry. Even US Presidential contender Bob Dole appeared in a television commercial for Viagra. Unlike in India, where prescription-only brands are not allowed to be advertised on television and print media, in the US, even politicians are game for starring in television commercials. Viagra”
― Ambi Parameswaran, Nawabs, Nudes, Noodles: India through 50 Years of Advertising

“One expert has pointed out a connection between drop in home cooking and the United States’ soaring obesity rate. This is why in the United Kingdom, where obesity rates are closing in on those of Americans’, the British government recently passed a law mandating secondary-school students to attend cooking classes5.”
― Ambi Parameswaran, Nawabs, Nudes, Noodles: India through 50 Years of Advertising

“The trustworthy postman dressed in khakhi uniform riding a bicycle has been an integral part of urban and rural landscape in India; I wonder if this cultural icon will ever be replaced by the local pizza delivery man? The”
― Ambi Parameswaran, Nawabs, Nudes, Noodles: India through 50 Years of Advertising

“Raymond. Suitings for the complete man’. The campaign from Nexus Equity, an agency founded by Rajiv Agarwal, Arun Kale, M Raghunath and Rajan Nair, became a defining moment in Indian advertising. It broke away from the cliché-ridden suitings advertising of smart young men with women draped over their arms, mansions, luxury sedans, horses and more. One”
― Ambi Parameswaran, Nawabs, Nudes, Noodles: India through 50 Years of Advertising