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Nawabs, Nudes, Noodles: India through 50 Years of Advertising
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Nawabs, Nudes, Noodles: India through 50 Years of Advertising

3.93  ·  Rating details ·  257 ratings  ·  40 reviews

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years.

From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how

Kindle Edition, 301 pages
Published May 16th 2016 by Macmillan
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3.93  · 
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 ·  257 ratings  ·  40 reviews

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Sep 03, 2016 rated it really liked it
A decent book about how advertising in India has evolved over the years and great stories about the ads. Worth a read.
Pritesh Pawar
May 17, 2019 rated it it was amazing
If you are someone who has a habit of readily placing the mouse pointer to skip an advertisement or immediately switching the channel during advertisement on TV, this book might not be for you.
You will only love this book if you love the creativity of advertisement and marketing.
I loved the way how the author, Ambi Parameswaran, has depicted the picture of Indian advertisements. He has beautifully described the journey of each and every brand of India with the segment of its advertisements.
The 3
Sep 07, 2018 rated it really liked it
Insightful about how marketing has changed society and how society has changed marketing.

Parameswaran summarises the book well in the last chapter...

"Our journey has taken us through how advertising has looked at society through numerous lenses; presentation of women, men, kids, senior citizens, marriage, jobs, education, teenagers. We have also looked at how various products and services have shown society, be it cars, mobiles, foods, sports, dresses etc. We saw how depiction of habits, ritual
Ankit Agrawal
Jun 25, 2016 rated it really liked it
A fascinating journey through the annals of Indian advertising, full of interesting nuggets which at times make you go "woah!". For instance, did you know that the mouth-watering ice-creams one sees in TV ads could very well be mashed potatoes covered with shaving foam? I certainly didn't. The post-liberalization '90s kids who have seen a lot of the ads Ambi talks about would be able to relate well to major portions of the book. Besides taking us through the evolution of advertising over the yea ...more
Jun 12, 2016 rated it liked it  ·  review of another edition
Shelves: business
I started to read the book (despite little interest in marketing or advertising) because I liked the idea of using the 50 years of advertising to observe and reflect on changing landscape of India - social, cultural, economic... it is a powerful theme and has great potential...

I found the book to be easy to read and guess it built a little emotional connect due to the nostalgia of remembering the slogans and ads from my growing up years... making it easy to relate to...

However I was a bit disapp
Jan 13, 2017 rated it it was amazing
Shelves: read-2017
Nawabs, Noodles and Nudes by Ambi Parameswaran provides interesting insights around how Indian society has evolved over the past 50 years (and more so after Indian economy opened for liberalization in 90s). Advertising has used both social trends as well as attempted to change behavior when selling products and services.

Few examples of such changes include -
- Changing men- In 70s, the depiction was of macho man (refer Lifeboy ad) to a man who is using Fair Lovey to remain ‘fair’.
- Dynamics of h
Shitiz Srivastava
Jan 02, 2019 rated it it was amazing
I had never heard about Ambi PAremeshwaram before reading this book and thanks to him for writing this book.

Anyone who wants to enter into the world of advertising should read this book because this book gives a complete insight into the world of advertising as no other book has given before. Ambi is added on my facebook and I have asked him to meet me for a cup of coffee but he politely declined the offer as he doesn’t want to talk about his book and advertising anymore. I was fascinated by hi
Adrian David
Oct 28, 2018 rated it it was amazing
Kudos to Ambi Parameswaran for coming out with a hell of a book. Right from the title, everything was thoroughly riveting. Belonging to Gen Z, I gained a lot of valuable insights on the advertising days of yore. The author deserves a pat on his back for the tremendous amount of research that went behind the making of this masterpiece. By narrating his own experiences in between the chapters, he has consciously avoided a clinical writing style. This is a must-have for every advertising enthusiast ...more
Ipshit Bhattacharya
Dec 06, 2017 rated it really liked it
Funny name, eh? Stands out, huh? Even the book does 😊. This book is a joy train that shall take you through a memory lane of Television commercials and Advertisements that have resonated with India over the years bringing out fond memories while presenting very interesting insights on what did it say about the Indian society then from a marketeers perspective. If you wish to know a bit more of India and evolution of its socio-cultural fabric, this one is for you. Written by a veteran of India Ad ...more
Dharmasoth Prem Naik
Jul 18, 2018 rated it it was amazing
Shelves: business-books
Enjoyed reading the book. The book points out the evolution & development of advertisement in India. Particularly the author's anecdotes and experiences are amusing & give a brief idea of the life of an adman. The book culminates with the potential trends which can shape India to be a in a part of developed world. Overall the book is an excellent read, especially for people who are interested in advertising, and people who get a bit of nostalgic about one's childhood.
Feb 19, 2019 rated it it was ok
Badly written and edited book.
"This television commercial, made in 1982 and directed by Prahlad Kakkar, then a confirmed bachelor, was widely aired during the late seventies capturing the ethos of a newly-married couple and a young nation getting ready to set up new homes." Ad was made in 1982 and aired in seventies it seems!!
No coherence in writing and no analysis.. just statements which seem to have very less value.
Shashank Garg
Dec 28, 2018 rated it it was amazing  ·  review of another edition
A brilliantly written book that delves into an anecdotal history of Indian ad industry and provides many a research-backed insight. The Indian ad industry developed through a few pivotal ads which the book has chosen to highlight. And Ambi has been successful in making something thoroughly educational thoroughly engaging as well. A must read for all advertising enthusiasts. A beginners read for sure, but a good place to start nonetheless.
Bindu Madhav
Oct 07, 2017 rated it really liked it
From Nirma's add of Nirma, Jaya, Rekha aur Sushma to Ariel's Share the load, this book explains the evolution of Indian Marketing and also depicts the growth of India through advertising.

For sure, the Marketing and Advertising Industry has a lot more work to do in our country, which is divided by many languages yet united by cultural values in a large diaspora.
Diptakirti Chaudhuri
Jul 25, 2018 rated it really liked it
A smooth and succinct history of Indian advertising written from the point of view of a veteran adman who has been around for three decades now. Covers some of our most iconic campaigns and classifies them into neat bundles of categories (e.g. vehicles, beauty products etc) and themes (e.g. music in advertising, censorship of ads etc).
Deepu Madhavan
Jan 18, 2018 rated it really liked it
it was an interesting and engaging take on the advertising trends of India since the last century and British Raj times. it connected to me because it brought back so many fond memories of a 90's kid who grew up with his best pal DD
Aug 08, 2018 rated it really liked it
It’s a good insight into the business of advertising in India. The book looks at some of India’s most iconic ads and the stories behind them. A must read for anyone who is fascinated by the advertising industry.
Lobzang Dorji
Mar 07, 2019 rated it really liked it
Nostalgia. Full of fun. Thoroughly enjoyed it. Revisiting the ads of 90's and early 2000's brought back old memories.
Jul 01, 2019 rated it it was amazing
A very light, fun read, full of interesting ad analyses. References a number of popular ads and can get you feeling nostalgic at times.
Sep 24, 2017 rated it it was amazing
Fabulous stuff, as Ambi sir would say.

He has some interesting insights into sociology cultural trends affecting India.
Prerna Katyal
Oct 20, 2018 rated it it was amazing
Nostalgic journey of advertising

Wonderful book that takes you on a nostalgic journey of advertising and makes you fall in love with marketing all over again.
Arpit Sihra
Sep 19, 2017 rated it it was amazing
A must-read for every marketing and advertising student or professional India.

Shur'tugal Argetlam
May 03, 2019 rated it it was amazing
Walk down memory lane to all the iconic ads India's creative genius has created over the years. Mostly anecdotal and wistful. The title drew me to it. Hallmark of good advertising right there!
Jul 10, 2017 rated it really liked it
A good account of the transitions in the Indian advertising industry. Easy reading as well as a good reference for serious observers and students.
Varun Kannan
Sep 27, 2017 rated it it was amazing
One of the best books on Indian Advertising. I might be biased because Mr.Ambi Parameswaran is like AD-GOD to me. Must have book for every marketer and Ad man.

Mar 14, 2019 rated it really liked it
Well written book giving overview about indian advertising. For 80's and 90's Indian kid this book will create a nostalgic journey.
Mandar Peshwe
May 06, 2019 rated it liked it
A good compilation of creative advertising milestones. And very nostalgic.
Pradeep Kumbhashi
Simple read, something that you would love to read on a journey.
Content is average. Felt like I read one big blog about advertisement.
Jul 10, 2018 rated it really liked it
Good book on Ads of past few years
Girl from Mumbai
Feb 09, 2017 rated it it was amazing
Picture this, a cricket field, last over, everyone on tenterhooks, a beautiful girl looking nervous bites into a chocolate bar, a handsome young man hits a six and ends up winning the game, making the girl jump the fence and dance madly running towards her embarrassed beau. If you were a child of the late 80’s or early 90’s, you would definitely remember the brilliant Cadbury Chocolate AD. God how many pubescent days I spent dreaming about dancing on a cricket pitch for an imaginary boyfriend, w ...more
Feb 26, 2017 rated it liked it
A decent book chronicling India’s journey across social, economic and even political landscape and all of this through the lens of advertising! The very idea of examining the needs, thoughts and perspectives of our country through the eyes of marketers was extremely enticing and I wasn’t entirely disappointed. The ad veteran takes us through some of the most memorable ads created in our country and presents the story of India through those. One definite takeaway from this book is the nostalgic j ...more
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M G Parameswaran, or Ambi as he is known is a Brand Strategist and Founder In a career spanning three+ decades Ambi has handled assignments in marketing, sales and advertising with companies like Rediffusion DY&R, Boots Company and UDI Yellow Pages before dropping anchor at Ulka Advertising over two decades ago. He has helped build numerous brands including Digene, Brufen, ...more
“The trustworthy postman dressed in khakhi uniform riding a bicycle has been an integral part of urban and rural landscape in India; I wonder if this cultural icon will ever be replaced by the local pizza delivery man? The” 0 likes
“One expert has pointed out a connection between drop in home cooking and the United States’ soaring obesity rate. This is why in the United Kingdom, where obesity rates are closing in on those of Americans’, the British government recently passed a law mandating secondary-school students to attend cooking classes5.” 0 likes
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