Nawabs, Nudes, Noodles: India through 50 Years of Advertising
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years.
From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how...more
You will only love this book if you love the creativity of advertisement and marketing.
I loved the way how the author, Ambi Parameswaran, has depicted the picture of Indian advertisements. He has beautifully described the journey of each and every brand of India with the segment of its advertisements.
The 3 ...more
Parameswaran summarises the book well in the last chapter...
"Our journey has taken us through how advertising has looked at society through numerous lenses; presentation of women, men, kids, senior citizens, marriage, jobs, education, teenagers. We have also looked at how various products and services have shown society, be it cars, mobiles, foods, sports, dresses etc. We saw how depiction of habits, ritual ...more
I found the book to be easy to read and guess it built a little emotional connect due to the nostalgia of remembering the slogans and ads from my growing up years... making it easy to relate to...
However I was a bit disapp ...more
Few examples of such changes include -
- Changing men- In 70s, the depiction was of macho man (refer Lifeboy ad) to a man who is using Fair Lovey to remain ‘fair’.
- Dynamics of h ...more
Anyone who wants to enter into the world of advertising should read this book because this book gives a complete insight into the world of advertising as no other book has given before. Ambi is added on my facebook and I have asked him to meet me for a cup of coffee but he politely declined the offer as he doesn’t want to talk about his book and advertising anymore. I was fascinated by hi ...more
"This television commercial, made in 1982 and directed by Prahlad Kakkar, then a confirmed bachelor, was widely aired during the late seventies capturing the ethos of a newly-married couple and a young nation getting ready to set up new homes." Ad was made in 1982 and aired in seventies it seems!!
No coherence in writing and no analysis.. just statements which seem to have very less value.
For sure, the Marketing and Advertising Industry has a lot more work to do in our country, which is divided by many languages yet united by cultural values in a large diaspora.