Sense and Respond Quotes

“Just as a stream flows around obstacles, cutting unpredictable paths along the way, so will a group of users find the easiest, fastest ways to achieve their goal.”
― Jeff Gothelf, Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously

“as our software systems get more complex, it becomes harder to predict what people will do with them.”
― Jeff Gothelf, Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously

“a system—a company, a product, a project—is always moving from a condition of doubt toward a condition of certainty in an ongoing quest for perfection. Each step in the direction of perfection and customer value is a valuable step. Everything else is waste.”
― Jeff Gothelf, Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously